Limbo 41414 RECRUITS NEW TALENT & PROMOTES WITHIN

(Burlingame, Calif.) – February 22, 2007 – Mobile entertainment company Limbo 41414 today announces the internal promotion of Stacy Geagan Wagner to VP of Communications, as well as the addition of three new directors: Richard Dumas – Director of Product Management, Rina Paguaga – Director of International Product Management, and Tracy Strom – Director of Technical Services.  

As VP of Communications, Stacy Geagan Wagner will oversee marketing and corporate communications as well as creative development for the country’s fastest growing mobile entertainment brand. Stacy joined Limbo 41414 as the company’s Director of Corporate Communications in July 2006 and is responsible for the successful public relations strategy that has achieved the company recognition on The Today Show, CNBC, NBC and Fox as well as in the pages of the USA Today, Wall Street Journal, Forbes and Business 2.0. Stacy’s career started 12 years ago at Ketchum Public Relations in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Atlanta. Since 2002, she has focused exclusively on consumer marketing communications for entrepreneurial ventures. Previously, she was the Director of Corporate Communications, spearheading the launch of two low-fare airlines, Virgin America and Delta Air Lines’ Song. A graduate of Emory University’s Executive MBA and Oglethorpe University, Stacy was named one of the “Top 10 to Watch” from PR News in 2001.  She currently resides with her beloved husband and four-legged, furry child in Burlingame, Calif.

As Director of Product Management, Richard Dumas will lead product management as well as manage the definition, development and release of Limbo 41414's next generation of mobile entertainment products. Richard brings a wealth of experience in both product management and marketing. Most recently Richard was the Director of Product Management and Marketing with SNOCAP where he led both the product and marketing teams. At SNOCAP, Richard spearheaded the efforts to define and launch SNOCAP's Digital Music Registry, which enables recording artists and record labels to sell music through online social networks and a growing list of online retailers. Richard also led the product management efforts for Nuance's Speech Recognition Platform, which has been deployed by wireless providers for voice activated dialing and financial institutions for customer support. A graduate of Wesleyan University and M.I.T.'s Sloan School, Richard currently resides in San Francisco.

As Director of International Product Management, Rina Paguaga will leverage more than 12 years of international experience in product management, marketing, business development and vendor management to spearhead the expansion of Limbo 41414’s global footprint. Previously, Rina led eBay’s Community and Online Help product lines enabling social networking and member-to-member help across 23 global markets. Also formerly of Engage | AdKnowlege, she led the international product strategy evaluating market opportunities and adapting its media management and analytics products to specific customer needs. Additionally, Rina has consulted for various companies including Vividence/Keynote where she developed a market penetration plan for their e-business performance management products. A graduate of Loyola University and the Global MBA program at Thunderbird - School of Global Management, Rina currently resides in Belmont, Calif.

As Director of Technical Services, Tracy will continue the strategic development and deployment of the company’s SMS- and web-based entertainment services. Previously, Tracy was Avvenu's Director of Network Operations where she also successfully launched their major partner initiatives with Motorola, Palm, Danger and Maxthon. Before joining Avvenu, Tracy led the information technology groups at both ChipX and 8x8/Netergy Networks. With more than 12 years experience, her background also includes working at start-ups that have developed content delivery, grid computing and automated provisioning platforms, as well as a business systems consultant role with McGladrey and Pullen LLP. Tracy currently resides in Los Gatos, Calif.

Headquartered in Burlingame, Calif., Limbo 41414 is actively recruiting in the following areas: advertising sales, creative and web design, web master, marketing, customer service, and account management. Candidates can submit resumes and cover letters to [email protected].

About Limbo 41414
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of mobile entertainment with its text-message based game play.  41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. In the Limbo Auction, consumers enter an auction where they bid on prizes via their mobile phones. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid <http://www.41414.com/lowest_bid.php> wins. Plus, with a Limbo Auction, nobody loses; for each bid placed, players receive Loot that can be redeemed for prizes in the Limbo store <http://www.41414.com/store.php?range=x> .

Limbo 41414 is a private corporation backed by two of the world’s top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com <http://www.dfj.com> ).  This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.

Media Contact
(650) 235-5980
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