Infographic: From Chaos To Credibility | MMA Global

Infographic: From Chaos To Credibility

April 9, 2014

In the “Digital Insights” series of white papers, we share findings from recent AAM research to shed some light on the challenges and opportunities media companies are facing in today’s digital landscape.

The first two white papers of this series focused on the challenges publishers are facing as they navigate the shifting digital marketplace. Publishers are facing fragmentation with everything from app development technology to juggling multiple vendors for creating and formatting content across screens, all while trying to refine their digital strategies to monetize both audiences and revenues.

In the third white paper, we address the issues with media measurement and focus on some potential solutions. Here’s a preview of what we found in the below infographic. The complete paper is available here.