If your company is an MMA member and you need log-in information, please email [email protected].
Third in the “Mastering Multi-Touch Attribution” series, this webinar will help you differentiate between different MTA offerings and approaches and identify providers’ readiness to solve your most important marketing challenges.
You will:
Learn how to recognize what good data looks like and how it can be best applied with MTA
Gain a solid non-technical understanding of the strengths and weaknesses of various MTA methodologies and data approaches
Identify evaluative tools to help you make sense of different approaches that MTA providers offer
Review real-world examples of how different MTA methods work to solve the business challenges with which marketers struggle
