Webinar Archive

MMA MENA Clarity Session: When Teams Are Stretched, What Sustains Performance?

Jun 9, 2026 · Middle East & Africa

Marketing teams are expected to deliver more, faster, and with greater precision. This session explores how organisations are maintaining performance while managing increasing demands from workload and expectations. The focus is on how leaders are structuring teams, setting priorities, and enabling sustained performance in a high-paced environment.

MMA MENA Clarity Session: When Data Conflicts, What Drives the Decision?

Jun 3, 2026 · Middle East & Africa

Data is everywhere, but decisions still need to be made, fast. This session explores how brands and their partners are using data to take action in real time, from performance signals to audience insight and scenario planning. The focus is on how teams cut through complexity, prioritise what matters, and combine data with experience to move quickly and decisively.

MMA MENA Clarity Session: Staying Relevant When Everything Is Shifting: What Do You Hold Onto and What Do You Change?

May 20, 2026

As market dynamics evolve, staying relevant is no longer about doing more, it’s about making the right decisions.

This session brings together brands to explore how they are refining messaging, rethinking investment, and adapting their approach to stay connected to audiences. The focus is on how leaders decide what to change, what to prioritise, and how to maintain impact while moving at pace.

Beyond AI Pilots: Proving Business Value in Marketing & CX

Apr 9, 2026 · APAC

While AI pilots are widespread, few leaders are addressing what truly matters—measurable impact, ROI, organizational readiness, and scaling for enterprise-wide value.

This insight-led session will cover:

Transitioning from AI pilots to scalable business impact
Proving ROI in marketing and customer experience initiatives
Organizational and cultural shifts needed to scale AI
Real-world use cases driving tangible growth

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Built to Report, Not to Drive: How Marketers Make Decisions (and What Separates the Top 30%)

Apr 8, 2026 · Global

Most Marketing Analytics Isn’t Driving Decisions. Is Yours?

New research from the Marketing + Media Alliance (MMA) and Marketbridge reveals a stark reality: most marketing teams have built analytics systems that explain performance but don’t improve it. Only ~30% of marketers consistently use data to make decisions. Join us to learn what they do differently.

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Members Only

The Future of Work in Marketing

Apr 3, 2026 · Global

Redefining the marketer's role from "content creator" to "system orchestrator." We wrap up the week by focusing on AI governance, the "Editor-in-Chief" mindset, and how to scale these systems into a production-grade enterprise workforce.

Members Only

Multi-Agent Networks

Apr 2, 2026 · Global

Moving beyond the individual agent to a team of specialists. We explore how to network a "Data Analyst Agent," a "Persona Agent," and a "Creative Agent" into a single loop, utilizing the network effect to drive ROI and consistency.