PumpOne Trainer: Helping Users Improve Attitude About Health and Fitness (dotMobi)

Companies:
PumpOne and dotMobi

Campaign:
.mobi Solutions in Action

Challenge:
Craig Schlossberg, founder of PumpOne, found that a busy travel schedule made it difficult to maintain an adequate workout schedule.

Along with partner Declan Condron, now PumpOne exercise physiologist, he believed that people would improve their workouts if they had access to a mobile interface with appealing pictures of fitness professionals performing a variety of different fitness routines. They thought this would also improve users' attitudes about health and fitness.

Solution:
Schlossberg decided to use his digital photography and software engineering background to improve the effectiveness of his workouts. Working with Condron, Schlossberg launched PumpOne in July 2005 and added PumpOne.mobi in January 2007.

At PumpOne.mobi, users select and download a PumpOne trainer. Workouts are pushed directly to users’ mobile phones or downloaded to sync with other handheld devices. “We offer people more than 80 different workouts and inexpensive access to a variety of trainers," Condron said.

Prices vary from $1.99 for workouts accessible for one day to $4.99 for workouts accessible for 14 days. Compared to the cost of a certified trainer at $55-$75 per hour, PumpOne.mobi offers portable and affordable personal training.

“We purchased our .mobi domain name inexpensively from Dotster and then worked with NuNet to develop the PumpOne.mobi site,” said Schlossberg.

Results:
Since the launch of PumpOne.mobi, the site has received more than 80,000 page visits and has sold almost a dozen workouts without any marketing support.

"Fitness professionals have told us that what we’re offering at PumpOne.mobi is the greatest thing they’ve ever seen," said Schlossberg.

About PumpOne
Founded in 2005, New York City-based PumpOne provides dynamic workouts for people on-the-go with digital fitness training, accessible through mobile devices.

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint venture company based in Dublin, Ireland with offices in Washington, DC, is leading the development of Internet usage from mobile phones by switching on the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that the Internet site or service will work from their mobile device when using the .mobi address.

dotMobi is backed by leading mobile operators, network and device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi, visit http://dotmobi.mobi and the dotMobi blog at http://blog.mobi.