Campaign Objective
Ovi Store was a created media service that consolidates Nokia’s existing content services into a one-stop-shop for free and paid content. The objective of this campaign was to distribute Nokia Ovi store to all Nokia phone users directly to their mobile handsets.

Locations
Across all UK rail networks

Campaign dates:
Nokia Ovi Store Campaign launched 9th November 2009

Results
Through BlisMobile’s extensive reach, Nokia were able to engage with a mass audience – They were also able to directly target Nokia ONLY handsets.

Total downloads: 266,000 

Customer Testimonials



Content used
Customers can visit ovi store through their Nokia device browser to immediately begin downloading, personalizing and making their devices smarter and more fun with applications, games, videos, podcasts, productivity tools, web and location-based services and much more.

Customer Testimonials
Lucy Barnes, 23 – Islington, “Love my Nokia, think I just upgraded it”
Hassain, 27 – Watford, with the 5800 express music, another successful download “Thanks Nokia”
Phillipa, 24 – Clapham– “I wouldn’t know what to do without my Nokia”
Julian Wallinger, 38 – Loughton “wouldn’t normally do this but my train was late, it was quick thanks to Nokia for the update”