InMobi Case Study – Gaia Monster Galaxy Reaches top 10 in iTunes | MMA Global

InMobi Case Study – Gaia Monster Galaxy Reaches top 10 in iTunes

November 1, 2012
The Goal:
Gaia Interactive’s hit iOS app Monster Galaxy: The Zodiac Islands is an adventure game where players battle and train hundreds of wild monsters. Gaia partnered with InMobi to use mobile advertising for the re-launch of the game. 
 
The Approach:
The team at InMobi developed an innovative “rank-push strategy” to help push the game up the iTunes charts. The team used an increasing “alpine” of daily spending caps in combination with a weekend burst. After the initial launch campaign, a sustained spend was then used to preserve the rank position
in iTunes.
 
The Results:
72 hours after the campaign started, Monster Galaxy ranked in the Top 10 in all targeted categories and subcategories for both Free Apps and Top Grossing App. During the next two weeks, Monster Galaxy peaked at #3 in Free Apps, #3
in Games, and #3 in Top Grossing Apps. Gaia also achieved a company-record
for revenue earned in a single day. 
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