Customer:
Event Marketing Service

Partner Agency:
CoolCar

Mobile Marketing Agency:
DIMOCO - Direct Mobile Communications

Service:
Bluetooth Marketing, Mobile Ticketing, SMS Interaction

Periode of time:
November 2008 to February 2009

Details:
The international mobile marketing provider DIMOCO and CoolCar, the external advertiser, are backing the Event Marketing Service agency’s “CSI: The Experience – You Solve the Case” campaign. With support from DIMOCO and adapted to the interactive exhibition, CSI fans can obtain mobile tickets and mobile content by SMS and Bluetooth.

Customer quote: “With this event we have created an exciting all-round concept for fans of the TV series “CSI: Crime Scene Investigation” and those interested in forensics, giving them a chance to see behind the curtains of the crime scene investigator’s world while conveying profound scientific techniques and chemical processes by way of games, fun and suspense,” enthuses Christoph Rahofer from the Event Marketing Service agency at the European premiere in Vienna. “We have rounded off the CSI concept with our mobile dialogue solutions, offering fans tickets and content through the mobile channel,” adds Peter Hofbauer from DIMOCO.

Results: 338 downloads (438 mobiles detected, locations: 5 schools, time periode: from 11th to the 19th of December 08)