Bluepulse (AdMob)

Background
Bluepulse is a privately-held company based in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />San Bruno, California with offices in Sydney, Australia.  Bluepulse is a social networking application that works on most regular phones.  With one easy download, bluepulse users can build their Place on mobile with photos and videos and connect with other bluepulse users via chat, messaging, broadcasts and robust browse functions.

Bluepulse also offers a huge range of widgets – all for free. Bluepulse recently released version 2.0 of its popular software and has established a global presence through viral growth. With release of bluepulse 2.0, the company needed to rapidly scale the size of the community.

Goals
As a start-up company, bluepulse had to make efficient use of its financial resources, so they set the objectives of:

• Substantial community growth in a short period of time
• The lowest possible cost of customer acquisition 
• Statistics, reports and analyses that would help tune and continuously improve campaigns

Solution
The bluepulse campaign included:  

• Eight text-based ads, reduced to three after analyzing effectiveness
• Specific geographic and device-capability targeting

Bluepulse worked daily with AdMob reports and analyses to hone their campaign messages and to lower customer acquisition costs than through other advertising channels.

Results
The AdMob Marketplace came through immediately, delivering new bluepulse users at a fast clip, and at a price point that made the vehicle far more economical than any other advertising alternative.  

Using AdMob’s unique reporting and analysis tools, Bluepulse quickly refined their campaigns to deliver more customers at a lower acquisition cost.

About AdMob
AdMob is the leading marketplace for mobile web advertising. Using a revolutionary method for matching advertisers to mobile web publishers, AdMob connects consumers with advertisers with the greatest accuracy and at the lowest cost, powering highly effective and efficient mobile campaigns.

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