Rachel Weiss is an award-winning digital professional and recognized thought-leader with vast experience in emerging technology and digital marketing practices. She is currently responsible for digital marketing and innovation strategy focusing on mobile, social, content and disruptive technologies across all L'Oreal USA. She is also responsible for new digital business ventures and partnerships at L'Oreal. Weiss working with VC firms and entrepreneurs. She also created L'Oreal's initiative supporting Women in Digital identifying and celebrating female entrepreneurs advocating digital and IT careers for women along with mentorship programs and testing opportunities. Rachel started her career at L'Oreal in the Professional Products division.

Prior to L'Oreal, Weiss was Vice President, eBusiness, at Citi Cards where she developed New Customer Acquisition strategies via emerging digital opportunities for all Consumer portfolios including creating the first mobile and social platforms. Previously at Wiley Publishing, Weiss oversaw online consumer marketing, brand optimization, advertising revenue development and online retail marketing programs for the publisher of Frommer’s, Cliff’s Notes and For Dummies.

Weiss is a self-taught digital maven who began blogging to promote a stand-up career in the mid 90s. In 1997, Weiss first shared her thought essays on her first blog Weissworld. Weiss shares her outlook and trends as a public speaker, podcaster and writer. 

Weiss is a featured speaker on msnbc, Internet Week, sxsw, ces and many other events.