Kimberly Yarnell is the Vice President of Digital Media at Macy’s. In this role, she leads Macy’s digital and social media strategy, with a focus on engaging customers, fostering brand loyalty, and driving sales. Yarnell and her team manage the brand’s social media presence, mobile media strategy, and display advertising campaigns. Additionally, she oversees the development of digital video content and influencer marketing strategies, to support Macy’s objective of growing market share with millennial consumers. Prior to this role, Yarnell led marketing strategy for women’s apparel, accessories, and millennial businesses at macys.com.