Jaron has more than 20 years' experience establishing and growing digital media businesses, founding his first startup in 1997, before joining Accenture where he helped companies such as European Directories, Vodafone and EnBW build their online and mobile marketing strategies. In 2015, he co-founded matchinguu, a company that quickly became a leader in push and location-based advertising in Germany. In June 2017 matchinguu was acquired by U.S.-based location-based mobile marketing platform Verve™, a company best known for its proprietary location intelligence, patented technology, premium mobile inventory, and analytics capabilities empowering marketers to identify, reach, and engage consumers with compelling mobile advertising experiences. Today Jaron is responsible for growing the company's presence in the German-speaking markets.