Adam is a marketing and advertising technology geek who is currently obsessed with creating better marketing experiences for consumers and brands by breaking down channel barriers and creating truly customer centric experiences while protecting privacy. He’s been building programmatic marketing solutions since 2010 including first to market products in mobile, video and cross-device. As Senior Director, TV Solutions at DataXu, Adam is currently focused on bringing the programmatic marketing world into "television" of all kinds, including Linear, Addressable, OTT and beyond. Adam serves as an advisor to healthcare software provider Healigo and holds degrees in management and computer science from Boston College.