- The Smarties 2015
- Announcing the Smarties Global Shortlist
Brand Awareness
- Cornetto, Unilever and Mindshare Malaysia
The Ghost is Calling - Volvo Cars North America and R/GA
The XC90 Experience in Volvo Reality - Mercedes-Benz USA and Razorfish
Build a GLA on Instagram - Nike and Razorfish
Razorfish - Nike 2014 World Cup mobile Alphonso - Brand Aware - DSW and Xaxis
Xaxis & DSW Cross Screen Campaign
Lead Generation
- Inmarko and Brandtone
Inmarko ice cream - Unilever / Axe Black and J.Walter Thompson Manajans
Trending Outdoor - Pop-Tarts and Pandora
Pop-Tarts Crazy Good Summer - AUDI AG and Razorfish Germany
Audi TT Brochure Hack
Product/Services Launch
- Popeyes Louisiana Kitchen and Mithun, Inc.
Red Stick Stardown: A Game of Chicken - Volvo Cars North America and R/GA
The XC90 Experience in Volvo Reality - Hammerhead Navigation and R/GA + Hammerhead Navigation
Hammerhead - Mercedes-Benz USA and Razorfish
Build a GLA on Instagram - Xbox and Razorfish
Halo: Starscope
Promotion
- Marriott Mobile App and Marriott International
1 Millionth Mobile Check-in Promotion - Dunkin' Donuts Indonesia and PT Telekomunikasi Selular, Tbk (TELKOMSEL)
DONUTS WONDERLAND - Volvo Cars North America and R/GA
The XC90 Experience in Volvo Reality - Virgin Mobile Australia and StarcomMediavest Group
Meal For A Meal - Nekoosa Coated Products and TREKK
Nekoosa Tradeshow Traffic Driver
Relationship Building/CRM
- Bru and Brandtone
Bru Coffee - 360° - 365 days always-on engagement - Huggies and Kimberly Clark Levers Ltd.
Huggies Mobile Recharge Campaign - Lifebuoy, Unilever and Mindshare Pakistan
Bond of Love on the Mother's Day - KappAhl and Mobiento / Deloitte Digital
Life & Style all mobile loyalty club - Singapore Red Cross and MRM/McCann
The Red Cross Connection
Social Impact/Not-For-Profit
- United Nations Mine Action Service and Critical Mass
Sweeper - Campari America and Kiip & mSIX
Kiip & Campari America's CSR Campaign - Haciko and mobilike
BarkBeacon: A Modern Fable - Singapore Red Cross and MRM/McCann
The Red Cross Connection
Cross Media/Cross Mobile Integration
- 1-800-Flowers.com and Swyft Media
Make Mom Smile - Chiquita, Universal Pictures and FunMobility
Minions Love Bananas 2015 - Unilever / Axe Black and J.Walter Thompson Manajans
Silent Entertainment - Viso, Unilever Vietnam and MindShare Vietnam
New White Shirt, New Beginning - Coca Cola and SCLBITS
Share a Coke Mexico
Cross Screen Advertising
- Reckitt Benckiser / Durex and Havas Worldwide London
Durex Explore - Unilever / Axe Black and J.Walter Thompson Manajans
Silent Entertainment - LA Dodgers and R/GA
LA Dodgers Digital Trading Room - Hungry Lion and Yonder Media in partnership with the MediaShop
Hungry Lion Lucky Bucket Campaign
Marketing within a Mobile Gaming Environment
- Zespri and Mindshare China
How Zespri Got Kids Across China to Slice 18 Billion Kiwis - Popeyes Louisiana Kitchen and Mithun, Inc.
Red Stick Stardown: A Game of Chicken - DoSomething.org and Mobile Commons
The Bully Text: Superstar Edition
Messaging
- DoSomething.org and Mobile Commons
Science Sleuth - DoSomething.org and Mobile Commons
The Bully Text: Superstar Edition - Singapore Red Cross and MRM/McCann
The Red Cross Connection - Colgate Palmolive (India) Ltd and Red Fuse Communications
Spreading a million smiles with a mobile
Programmatic
- DSW and Xaxis
Xaxis & DSW Cross Screen Campaign
Mobile App
- Chick-fil-A and Bottle Rocket
Chick-fil-A App - Hammerhead Navigation and R/GA + Hammerhead Navigation
Hammerhead - AUDI AG and Razorfish Germany
Audi TT Brochure Hack - Target Corporation and SapientNitro
Target Holiday Wish List
Mobile Search
- HotelTonight and HotelTonight
HotelTonight Uses Branch.io Deep Links to Accelerate Growth in Mobile Search Marketing - Ford Ranger and Mindshare Philippines
Waze to Drive - We Energies and Pure Oxygen Labs
We Energies Transforms Power Outage Experience with Mobile Search
Mobile Website
- Colgate-Palmolive / Irish Spring Signature for Men and Cohn & Wolfe
What's Your Signature Say About You? - Nutry and Ginga
Nutry Labs - Rexona, Unilever and Mindshare Thailand
The Power of Multi-screening - Old Navy and Deeplocal
Emoodji: What Does Your Most Used Emoji Say About You? - Heineken and R/GA London
Heineken @WhereNext
Mobile Native
- Universal Pictures and Mindshare Spain
Draw your own Boxtroll - adidas and Johannes Leonardo, Carat, TBWA/Chiat/Day, Opera Mediaworks
adidas Discovers the Power of Mobile-First Storytelling - Mercedes-Benz USA and Razorfish
Build a GLA on Instagram - State Farm and Rovio Entertainment
State Farm + Angry Birds Seasons NBA Episode Campaign
Tablet Campaign (Technology & Advertising)
- Intel and Current Studios
Intel Mars Rover Experience - LA Dodgers and R/GA
LA Dodgers Digital Trading Room
Mobile Social
- Sunsilk Shampoo, Unilever Vietnam and Mindshare Vietnam
The Language of Hair - Old Navy and Deeplocal
Emoodji: What Does Your Most Used Emoji Say About You? - Mercedes-Benz USA and Razorfish
Build a GLA on Instagram - Nike and Razorfish
Razorfish - Nike 2014 World Cup mobile Alphonso - Mobile Social - Dunkin' Donuts & Trilia/Hill Holliday and Trilia/Hill Holliday
Dunkin' Donuts Shark Week
Innovation
- Unilever/Rexona and Mindshare Turkey/Wanda/Mobilike
Who Does More? - Equinox and R/GA
The Pursuit by Equinox - Volvo Cars North America and R/GA
The XC90 Experience in Volvo Reality - AUDI AG and Razorfish Germany
Audi TT Brochure Hack - Peugeot and Webtraffic
Peugeot Panorama Mobile
Location Based
- Unilever / Lifebuoy and InMobi PTE Ltd and Mindshare Indonesia
Lifebuoy Flood - Hellmann's and Mindshare
Delivering Inspiration at Point of Sale - Ford Ranger and Mindshare Philippines
Waze to Drive - Victorian Electroral Commission and MNET MOBILE
Vote Victoria - Heineken and R/GA London
Heineken @WhereNext
Mobile Payments
- Virgin Mobile Australia and StarcomMediavest Group
Meal For A Meal
The Internet of Things
- Procter & Gamble: Oral-B and iconmobile
Oral-B SmartSeries Mobile Application - Nike and R/GA
Nike+ Running on Samsung Gear S - Hammerhead Navigation and R/GA + Hammerhead Navigation
Hammerhead - LISNR and R/GA + LISNR
LISNR - Owlet Baby Care and R/GA + Owlet Baby Care
Owlet - AUDI AG and Razorfish Germany
Audi TT Brochure Hack - Team Detroit / Ford and Team Detroit
2015 Ford Beacon & Wi-Fi Experience
Mobile Video
- HotelTonight and AppLovin
HotelTonight Lets You Plan Less, Live More in Mobile Video Ad Campaign - Volvo Cars North America and R/GA
The XC90 Experience in Volvo Reality - Nike and Razorfish
Razorfish - Nike 2014 World Cup mobile Alphonso - Mobile Video - Coca Cola and SCLBITS
Share a Coke Mexico