- The Smarties 2015
- Announcing the Smarties Global Shortlist
Brand Awareness
- Cornetto, Unilever and Mindshare Malaysia
The Ghost is Calling
- Volvo Cars North America and R/GA
The XC90 Experience in Volvo Reality
- Mercedes-Benz USA and Razorfish
Build a GLA on Instagram
- Nike and Razorfish
Razorfish - Nike 2014 World Cup mobile Alphonso - Brand Aware
- DSW and Xaxis
Xaxis & DSW Cross Screen Campaign
Lead Generation
- Inmarko and Brandtone
Inmarko ice cream
- Unilever / Axe Black and J.Walter Thompson Manajans
Trending Outdoor
- Pop-Tarts and Pandora
Pop-Tarts Crazy Good Summer
- AUDI AG and Razorfish Germany
Audi TT Brochure Hack
Product/Services Launch
- Popeyes Louisiana Kitchen and Mithun, Inc.
Red Stick Stardown: A Game of Chicken
- Volvo Cars North America and R/GA
The XC90 Experience in Volvo Reality
- Hammerhead Navigation and R/GA + Hammerhead Navigation
Hammerhead
- Mercedes-Benz USA and Razorfish
Build a GLA on Instagram
- Xbox and Razorfish
Halo: Starscope
Promotion
- Marriott Mobile App and Marriott International
1 Millionth Mobile Check-in Promotion
- Dunkin' Donuts Indonesia and PT Telekomunikasi Selular, Tbk (TELKOMSEL)
DONUTS WONDERLAND
- Volvo Cars North America and R/GA
The XC90 Experience in Volvo Reality
- Virgin Mobile Australia and StarcomMediavest Group
Meal For A Meal
- Nekoosa Coated Products and TREKK
Nekoosa Tradeshow Traffic Driver
Relationship Building/CRM
- Bru and Brandtone
Bru Coffee - 360° - 365 days always-on engagement
- Huggies and Kimberly Clark Levers Ltd.
Huggies Mobile Recharge Campaign
- Lifebuoy, Unilever and Mindshare Pakistan
Bond of Love on the Mother's Day
- KappAhl and Mobiento / Deloitte Digital
Life & Style all mobile loyalty club
- Singapore Red Cross and MRM/McCann
The Red Cross Connection
Social Impact/Not-For-Profit
- United Nations Mine Action Service and Critical Mass
Sweeper
- Campari America and Kiip & mSIX
Kiip & Campari America's CSR Campaign
- Haciko and mobilike
BarkBeacon: A Modern Fable
- Singapore Red Cross and MRM/McCann
The Red Cross Connection
Cross Media/Cross Mobile Integration
- 1-800-Flowers.com and Swyft Media
Make Mom Smile
- Chiquita, Universal Pictures and FunMobility
Minions Love Bananas 2015
- Unilever / Axe Black and J.Walter Thompson Manajans
Silent Entertainment
- Viso, Unilever Vietnam and MindShare Vietnam
New White Shirt, New Beginning
- Coca Cola and SCLBITS
Share a Coke Mexico
Cross Screen Advertising
- Reckitt Benckiser / Durex and Havas Worldwide London
Durex Explore
- Unilever / Axe Black and J.Walter Thompson Manajans
Silent Entertainment
- LA Dodgers and R/GA
LA Dodgers Digital Trading Room
- Hungry Lion and Yonder Media in partnership with the MediaShop
Hungry Lion Lucky Bucket Campaign
Marketing within a Mobile Gaming Environment
- Zespri and Mindshare China
How Zespri Got Kids Across China to Slice 18 Billion Kiwis
- Popeyes Louisiana Kitchen and Mithun, Inc.
Red Stick Stardown: A Game of Chicken
- DoSomething.org and Mobile Commons
The Bully Text: Superstar Edition
Messaging
- DoSomething.org and Mobile Commons
Science Sleuth
- DoSomething.org and Mobile Commons
The Bully Text: Superstar Edition
- Singapore Red Cross and MRM/McCann
The Red Cross Connection
- Colgate Palmolive (India) Ltd and Red Fuse Communications
Spreading a million smiles with a mobile
Programmatic
- DSW and Xaxis
Xaxis & DSW Cross Screen Campaign
Mobile App
- Chick-fil-A and Bottle Rocket
Chick-fil-A App
- Hammerhead Navigation and R/GA + Hammerhead Navigation
Hammerhead
- AUDI AG and Razorfish Germany
Audi TT Brochure Hack
- Target Corporation and SapientNitro
Target Holiday Wish List
Mobile Search
- HotelTonight and HotelTonight
HotelTonight Uses Branch.io Deep Links to Accelerate Growth in Mobile Search Marketing
- Ford Ranger and Mindshare Philippines
Waze to Drive
- We Energies and Pure Oxygen Labs
We Energies Transforms Power Outage Experience with Mobile Search
Mobile Website
- Colgate-Palmolive / Irish Spring Signature for Men and Cohn & Wolfe
What's Your Signature Say About You?
- Nutry and Ginga
Nutry Labs
- Rexona, Unilever and Mindshare Thailand
The Power of Multi-screening
- Old Navy and Deeplocal
Emoodji: What Does Your Most Used Emoji Say About You?
- Heineken and R/GA London
Heineken @WhereNext
Mobile Native
- Universal Pictures and Mindshare Spain
Draw your own Boxtroll
- adidas and Johannes Leonardo, Carat, TBWA/Chiat/Day, Opera Mediaworks
adidas Discovers the Power of Mobile-First Storytelling
- Mercedes-Benz USA and Razorfish
Build a GLA on Instagram
- State Farm and Rovio Entertainment
State Farm + Angry Birds Seasons NBA Episode Campaign
Tablet Campaign (Technology & Advertising)
- Intel and Current Studios
Intel Mars Rover Experience
- LA Dodgers and R/GA
LA Dodgers Digital Trading Room
Mobile Social
- Sunsilk Shampoo, Unilever Vietnam and Mindshare Vietnam
The Language of Hair
- Old Navy and Deeplocal
Emoodji: What Does Your Most Used Emoji Say About You?
- Mercedes-Benz USA and Razorfish
Build a GLA on Instagram
- Nike and Razorfish
Razorfish - Nike 2014 World Cup mobile Alphonso - Mobile Social
- Dunkin' Donuts & Trilia/Hill Holliday and Trilia/Hill Holliday
Dunkin' Donuts Shark Week
Innovation
- Unilever/Rexona and Mindshare Turkey/Wanda/Mobilike
Who Does More?
- Equinox and R/GA
The Pursuit by Equinox
- Volvo Cars North America and R/GA
The XC90 Experience in Volvo Reality
- AUDI AG and Razorfish Germany
Audi TT Brochure Hack
- Peugeot and Webtraffic
Peugeot Panorama Mobile
Location Based
- Unilever / Lifebuoy and InMobi PTE Ltd and Mindshare Indonesia
Lifebuoy Flood
- Hellmann's and Mindshare
Delivering Inspiration at Point of Sale
- Ford Ranger and Mindshare Philippines
Waze to Drive
- Victorian Electroral Commission and MNET MOBILE
Vote Victoria
- Heineken and R/GA London
Heineken @WhereNext
Mobile Payments
- Virgin Mobile Australia and StarcomMediavest Group
Meal For A Meal
The Internet of Things
- Procter & Gamble: Oral-B and iconmobile
Oral-B SmartSeries Mobile Application
- Nike and R/GA
Nike+ Running on Samsung Gear S
- Hammerhead Navigation and R/GA + Hammerhead Navigation
Hammerhead
- LISNR and R/GA + LISNR
LISNR
- Owlet Baby Care and R/GA + Owlet Baby Care
Owlet
- AUDI AG and Razorfish Germany
Audi TT Brochure Hack
- Team Detroit / Ford and Team Detroit
2015 Ford Beacon & Wi-Fi Experience
Mobile Video
- HotelTonight and AppLovin
HotelTonight Lets You Plan Less, Live More in Mobile Video Ad Campaign
- Volvo Cars North America and R/GA
The XC90 Experience in Volvo Reality
- Nike and Razorfish
Razorfish - Nike 2014 World Cup mobile Alphonso - Mobile Video
- Coca Cola and SCLBITS
Share a Coke Mexico
