SAVE is a marketer-led Brand Safety Council created to ensure safeguards for brands in all marketing environments. The Council will develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment.
Have questions about SAVE? Email us at [email protected].
The MMA SAVE Brand Safety Agenda will initially focus on the following four guiding principles:
The creation of SAVE aligns squarely with the MMA’s marketer-first mission with a focus on solving the biggest marketing problems brands face in this new mobile-driven era of dramatic changes in consumer behavior, technology innovations and marketplace disruptions.
SAVE is governed by:
A rise in brand safety issues signals a potential nightmare for marketers.
And if ignored, brands can face serious backlash to your reputation, your customer loyalty, your revenue, and eventually to your bottom line.