Infographic: Understanding ‘mobile first’ consumer behaviours | Mobile Marketing Association

A recent comScore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs.

Using audience and digital consumption data from 9 countries (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia), the research shows areas of intense mobile usage by category and demographic.

In this infographic, we reveal a selection of key insights from the Mobile’s Hierarchy of Needs report, to explain how ‘mobile first’ is increasingly second nature.