AdMob serves ads for more than 15,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in its network. This monthly report offers a snapshot of its data to provide insight into trends in the mobile ecosystem.
New and Noteworthy
This month we look at the major trends of 2009. Smartphone usage has accelerated over the past year as a result of the increased international distribution of the iPhone and growth in traffic from the launch of new Android devices. We also examine the growth of WiFi traffic on AdMob's network.
- In the US, smartphones generated 48% of mobile Web and application traffic on the AdMob network in November 2009, up from 30% a year ago.
- The percentage of requests over WiFi in the US tripled in the past year. In November 2008, only 8% of requests to AdMob in the US were over a WiFi network, compared to 24% in November 2009.
- 50% of the unique iPhone and iPod touch devices that requested at least one ad from AdMob in November 2009 were located in the US. The UK, France, Canada and Germany were the next four biggest markets by unique users, respectively. In total, there were 23 countries in the AdMob network with requests from more than 100,000 unique iPhone and iPod touch devices.
- Japan, France, and Australia were the fastest growing of the Top 10 countries for Apple devices in 2009. The United States and Canada grew at a slower rate, likely due to the larger installed base of users. The number of unique users on Apple devices in AdMob's network increased 150% worldwide in 2009.
- The growth of traffic from Android devices has been fueled by the release of new devices. Six months ago a single Android device, the HTC Dream (G1), generated 92% of Android traffic, while in November 2009 the same device accounted for only 37% of requests.
- The Motorola Droid, HTC Magic, and HTC Hero generated 22%, 21% and 9% of Android requests worldwide in November 2009, respectively.
- Visit our metrics blog at metrics.admob.com for more commentary on the Mobile Metrics Report or to sign up for future reports.
AdMob publishes the Mobile Metrics Report to provide a measure of mobile Web and application usage from our network of more than 15,000 mobile Web sites and applications. AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. Please visit this blog post for more information on how to interpret the Metrics report: http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/
