Policies and Guidelines

Code of Conduct for Mobile Marketing

  The Mobile Marketing Association (“MMA”) believes that strong consumer privacy standards are essential to the success of mobile marketing by protecting mobile users from unwanted communications on their mobile devices.

Consumer Best Practices Guidelines

  The Mobile Marketing Association (MMA) has developed Best Practices Guidelines for Cross-Carrier Mobile Content Services. The guidelines were written by a committee comprised of all four Tier 1 wireless carriers, leading aggregators and content providers.

Global Mobile Advertising Guidelines

  In 2005, the MMA published its first set of Mobile Advertising Guidelines for the mobile web. Over the past years, the guidelines have evolved to include display (mobile web and downloadables) and messaging (SMS and MMS). The next revision of the guidelines will also include video/television.


  The Mobile Marketing Association has created Committees and Action Teams in order to actively establish industry-wide, national and international best practices and guidelines or mobile marketing.


   The latest industry documents produced by the MMA Committees.