MMA Forum Series

The Mobile Marketing Association Forum Series has become the leading global platform for brands, agencies, and publishers to share their experiences and success in mobile marketing.

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Upcoming MMA Forums Around the Globe

June 8, 2015 | London
July 2015 | Singapore
August 2015 | China
August 26, 2015 | Brazil
September 2015 | India
September 15, 2015 | Colombia

Recent MMA Forums

Forum New York March 17-18, 2015 | New York City
Forum Indonesia 13 November 2014 | Indonesia
Forum London 10 November, 2014 | London
Forum Mexico 5 November 2014 | Mexico DF
Forum Vietnam 30 October, 2014 | Vietnam
Forum Brasil 23-24 September, 2014 | São Paulo, Brazil

MMA SMoX Road Show

With marketers focused on their bottom line, few have the resources to initiate a robust analysis on how media channels interact and integrate. To provide the industry greater clarity about the value of mobile marketing, the MMA is committed to delivering insights surrounding mobile’s impact on ROI and its affect on business goals.

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Upcoming SMoX Road Shows

North America
May 28, 2015

Mobile CEO & CMO Summit

The top 200 Mobile Leaders meet to dissect the complex mobile ecosystem to bring clarity to the industry-at-large and to give CMOs tangible ways to integrate Mobile into the mix.

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SM2 Innovation Summit

SM2™ global event series was develop to complement the FORUM series and provide an additional platform and meeting place for senior brand marketers.

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Smarties Awards

The SMARTIES Awards is the only global awards program created specifically to recognize best in class mobile work from around the world. Judged equally on creativity, strategy, execution and results, Smarties provides a benchmark for the industry and continues to raise the bar for marketers and their agencies. In addition to the Global Smarties, the MMA is also launching regional programs in EMEA, LATAM and NA and expanding the regional program in APAC as well as opening some local opportunities to win.

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Early Bird Deadline | May 22, 2015
Submission Deadline | July 24, 2015

Global Smarties Awards Gallery

Smarties Photo Gallery

Free Webinars

With subject matter ranging from Location, Couponing and Rich Media to Key Takeaway summaries from our annual events, we cover all the priority need to know topics and work with the industry leaders to provide that information in clear and concise sessions developed to inform and inspire. Sign up for the monthly email digest.

Partner Events

Tuesday, May 5, 2015 (All day) to Wednesday, May 6, 2015 (All day)
Wednesday, May 6, 2015 (All day) to Friday, May 8, 2015 (All day)
Wednesday, May 20, 2015 (All day) to Sunday, May 24, 2015 (All day)

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Panels /


The MMA’s UK Creative Innovation Seminar, London, 17th March

Part of MMA’s UK “Mobile Essential” series of seminars, the MMA Mobile Creative Innovation Seminar features panels and seminars from Facebook, Google, Telefonica, Millward Brown, Widespace, Nimbletank, Lightspeed GMI, Inspired and R/GA, which focus on creativity and mobile.