MMA Forum Series

The Mobile Marketing Association Forum Series has become the leading global platform for brands, agencies, and publishers to share their experiences and success in mobile marketing.

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Upcoming MMA Forums Around the Globe

North America
March 17-18, 2015 | New York City
May 25, 2015 | Singapore
June 8, 2015 | London
August 2015 | China
August 26, 2015 | Brazil
September 2015 | India

Recent MMA Forums

Forum Indonesia 13 November 2014 | Indonesia
Forum London 10 November, 2014 | London
Forum Mexico 5 November 2014 | Mexico DF
Forum Vietnam 30 October, 2014 | Vietnam
Forum Brasil 23-24 September, 2014 | São Paulo, Brazil

MMA SMoX Road Show

With marketers focused on their bottom line, few have the resources to initiate a robust analysis on how media channels interact and integrate. To provide the industry greater clarity about the value of mobile marketing, the MMA is committed to delivering insights surrounding mobile’s impact on ROI and its affect on business goals.

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Upcoming SMoX Road Shows

North America
March 17, 2015 @ MMA Forum New York
North America
April 9, 2015
North America
April 29, 2015

Mobile CEO & CMO Summit

The top 200 Mobile Leaders meet to dissect the complex mobile ecosystem to bring clarity to the industry-at-large and to give CMOs tangible ways to integrate Mobile into the mix.

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SM2 Innovation Summit

SM2™ global event series was develop to complement the FORUM series and provide an additional platform and meeting place for senior brand marketers.

SM2 Photo Gallery

SM2 Audience
SM2 Partners
SM2 Sessions
SM2 Social

Smarties Awards

The SMARTIES Awards is the only global awards program created specifically to recognize best in class mobile work from around the world. Judged equally on creativity, strategy, execution and results, Smarties provides a benchmark for the industry and continues to raise the bar for marketers and their agencies. In addition to the Global Smarties, the MMA is also launching regional programs in EMEA, LATAM and NA and expanding the regional program in APAC as well as opening some local opportunities to win.

Learn More
Early Bird Deadline | May 22, 2015

Global Smarties Awards Gallery

Smarties Photo Gallery

Free Webinars

With subject matter ranging from Location, Couponing and Rich Media to Key Takeaway summaries from our annual events, we cover all the priority need to know topics and work with the industry leaders to provide that information in clear and concise sessions developed to inform and inspire. Sign up for the monthly email digest.

Partner Events

Thursday, March 5, 2015 - 8:30am EST
Wednesday, March 11, 2015 - 8:00am SGT to Thursday, March 12, 2015 - 5:30pm SGT
Thursday, March 19, 2015 - 9:00am SGT to Friday, March 20, 2015 - 6:00pm SGT

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Panels /


MMA Mobile First - UK Event, London, 19th November

The MMA are bringing together leading industry experts to explore and discuss how mobile must sit at the heart of consumer, business and marketing strategies.