Telefónica is the world’s most advanced Digital Telco with 316 million digital accesses globally. Our vision is to create advertising powered by more dimensions. Telefonica is uniquely positioned to provide data dimensions for identity, behaviour and location as well as data connectivity to incentivise value exchanges between advertisers and their target audience. Telefonica’s 1st party customer data adds more dimensions for advertisers by enriching audience segments to drive more effectiveness and by helping activate real world location & context. Telefonica’s global data-driven advertising solutions include targeted messaging, location-based advertising, data enriched display, sponsored ads, OOH and world-leading programmatic ad exchange Axonix.