Order your copy of International Journal of Mobile Marketing Summer 2013 Vol8 No1

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List of Articles

You’ve Got Mobile Ads! Young Consumers' Responses to Mobile Ads with Different Types of Interactivity
Jay (Hyunjae) Yu

Shop While You Talk: Determinants of Purchase Intentions Through A Mobile Device
Archana Kumar

Chinese Consumers' Perceptions Toward Smartphone and Marketing Communication on Smartphone
Huan Chen

The Effects of Interface Design of Hand-Held Devices on Mobile Advertising Effectiveness Among College Students in China
Wenjing Xie

Understanding the Orientation of Gen Y Toward Mobile Applications and In-app Advertising in India
Varsha Jain

A TCPA for the 21st Century: Why TCPA Lawsuits Are On the Rise and What the FCC Should Do About It
Monica Desai

2013: The Breakout Year for Mobile Measurement
Brendan O’Kane

Using Neuromarketing to Discover How We Really Feel About Apps
Melody Adhami

Benefits of Mobile Commerce in the Pay Parking Industry: How the Launch of the P$ Mobile Service Has Changed the Parking Experience in Montréal
Brady Murphy

Out of the Closets and Onto the Phone: Using Mobile to Fight Homophobia and Support the Lesbian, Gay, Bisexual and Transgendered Community
Robin Heisey

Mobile marketing and the value of customer analytics
Cameron Dow

Text Messaging Expands Marketing Reach of Canadian Charities
David Farnes