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List of Articles
Attitudes Toward and Behavioral Intentions to Adopt Mobile Marketing: Comparisons of Gen Y in the United States, France and China
Rebecca Wells, Catherine E. Kleshinski, Terence Lau
The FTC Privacy Report: What the Report Means and How You Can Get Ahead of Enforcement Trends by Implementing Best Practices Now
Monica Desai, Deborah Lodge, Melodi Gates, Maria Wolvin, Greg Louer
A Preliminary Model for Mobile Payment Acceptance
Alex Wang
Effect of QR Codes on Consumer Attitudes
Sneha Narang, Varsha Jain, Subhadip Roy
Identifying Barriers of Mobile Marketing in the Agricultural Section: A Case Study in Iran
Maryam Omidi Najafabadi
The Identification, Ranking and Categorization of Mobile Marketing Success Factors
Raymond Yiwen Huang
Utilitarian Mobile Information Services are Modeled Better by The ACSM than Hedonic Services on a Cross-National Comparison
Fumiyo N. Kondo, Hisashi Ishida, Qazi Mahdia Ghyas
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