Gallery

The MMA is proud to announce the winners for the 2014 SMARTIES™ Vietnam. The winners represent the pillars of innovation, creativity and success highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Congratulations to our winners!

THE SMARTIES™ Vietnam 2014 WINNERS


MARKETING STRATEGY AWARDS

Brand Awareness

Clear - My Kool Vietnam
“Unilever / Clear Shampoo | Mindshare & Lowe Vietnam”
Drive On
“Castrol | Lowe Vietnam”
Knorr Nutri - Pop Quiz
“Unilever / Knorr | Mindshare”

Lead Generation/Direct Response/Conversion

Cornetto Valentine Campaign
“Cornetto | ClickMedia”
YoMost: Turning YoTime into Valen-Time
“Friesland Campina Vietnam - YoMost | Leo Burnett Vietnam”
Drive On
“Castrol | Lowe Vietnam”

 

Promotion

Vaseline - Sundress Project
“Unilever / Vaseline | Mindshare & Ogilvy Vietnam”
Dove Selfie
“Unilever - Dove Shampoo | Mindshare & Ogilvy Vietnam”
Coca Cola - FiFa World Cup Trophy Tour
“Coca-Cola | Adtima/VNG Corporation”

Product / Services Launch

Samsung Galaxy V: Selfie to Self-V
“Samsung / Galaxy V | Leo Burnett Vietnam”
Dove Selfie
“Unilever - Dove Shampoo | Mindshare & Ogilvy Vietnam”
MoMo "WORLD CUP BILLIONAIRE"
“Momo | Adtima/VNG Corporation”

CHANNEL / MEDIA STRATEGY AWARDS


Cross Media Integration

Dove Selfie
“Unilever - Dove Shampoo | Mindshare & Ogilvy Vietnam”
Samsung Galaxy V: Selfie to Self-V
“Samsung / Galaxy V | Leo Burnett Vietnam”
Clear - My Kool Vietnam
“Unilever / Clear Shampoo | Mindshare & Lowe Vietnam”

Mobile Website

Samsung Galaxy V: Selfie to Self-V
“Samsung / Galaxy V | Leo Burnett Vietnam”

 


Messaging

Red Bull - The Invincible Bull
“Red Bull | Adtima/VNG Corporation”
Drive On
“Castrol | Lowe Vietnam”
Knorr Nutri - Pop Quiz
“Unilever / Knorr | Mindshare”
Sunsilk- 1 Million Pledge
“Unilever / Sunsilk Shampoo | Mindshare & Ogilvy Vietnam”

Mobile App

Clear - My Kool Vietnam
“Unilever / Clear Shampoo | Mindshare & Lowe Vietnam”
YoMost: Turning YoTime into Valen-Time
“Friesland Campina Vietnam - YoMost | Leo Burnett Vietnam”
Drive On
“Castrol | Lowe Vietnam”

 

INDUSTRY AWARDS

Best In Show

Samsung Galaxy V: Selfie to Self-V

Agency of the Year in Mobile


Mindshare

Publisher/Media Company of the Year in Mobile


Zalo

Marketer of the Year in Mobile


Unilever