Overview

The Smarties(TM) India 2013

The Smarties(TM) India 2013

The Smarties(TM) Winners Gallery

Presenting Sponsor:

The MMA is proud to announce our winners for the 2013 Smarties India. The winners represent the pillars of innovation, creativity and success highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Congratulations to our winners!

THE SMARTIES INDIA WINNERS


MARKETING STRATEGY AWARDS

Brand Awareness

mobilox Innovations Pvt. Ltd.
"Parachute Advanced Ayurvedic Hair Oil"
Maxus India
“Nestle - Munch liked more than coconuts in Kerala”
TELiBrahma Convergent Communications
“Parle G - Buzzing on Wheels”

Relationship Building / CRM

PHD India
“Brooke Bond - Good Life Club”
TELiBrahma Convergent Communications
“Royal Challangers Bangalore - Buying ticket is an entry into a long term relationship”
Maxus India
“Nestle - Nescafe Moodies”

Lead Generation / Direct Response / Conversion

Mediacom Communications
“Pampers - A missed call makes Parenting easy!”
Maxus India
“Google - Simple rule of marketing - show what user wants to see”
Mogae Media
“Samsung - Bull's Eye Source of Business”

Promotion

Mediacom Communications
“Pampers - A missed call makes Parenting easy!”
MEC India
“How Colgate Turned the Maha Kumbh Mela into Maha Tech Mela”

Product / Services Launch

ad2c India Pvt. Ltd.
“Samsung Galaxy Grand - It's bigger than yours”
ad2c India Pvt. Ltd.
“Samsung - Galaxy Note II - An Incredibly Creative Launch!"

CHANNEL / MEDIA STRATEGY AWARDS


Cross Media Integration

ZipDial Mobile Solutions Pvt. Ltd.
“Disney Channel's Jet Set Go Campaign 2013”
PHD India
“Red Label - Health Challenge - 2 Million Brand Evangelists”
Maxus India
“Hero Billion Cheers”

In-App Advertising - Gaming or Other

Mindshare India
“Idea - Hello! Honey Bunny”
ad2c India Pvt. Ltd.
“Draw Something Draw Samsung”
Maxus India
“Nestle - Magic gets delivered on Mobile”

Mobile App

Mindshare
“Star Cricket - Angrezon Ki Pungi Bajaao”
Mobilox Innovations Pvt. Ltd.
“Colors - Jhalak Dikhla Ja Mobile APP”
Maxus India
“Pursuit of Happiness is through Ownership & Freedom! Nokia Channelme”

Messaging

PHD India
“Wheel - One Missed Call”
MEC India
“How Colgate Turned the Maha Kumbh Mela into Maha Tech Mela”
PHD India
“Axe Talktime Activity”
PHD India
“Pepsodent - Passing Smile”

Mobile Website

Maxus
“World's Smallest Titan Store”

 

ENABLING TECHNOLOGY AWARDS

Innovation

TimesMobile Ltd.
“TimesMobile - Alive - Giving Print a New Lease on Life”
TELiBrahma Convergent Communications
“Microsoft - Feel the Feature”
Maxus India
“Perfetti scripted a murder mystery on mobile”

Location Based

Maxus India
“When Google goes for Guerilla Warfare”
MAXUS
“Tata Sky - 8pm Match vs. 8pm Traffic”
MEC India
“How Colgate Turned the Maha Kumbh Mela into the Maha Tech Mela”

mCommerce

One97 Communications Ltd.
“Paytm”

Video / Rich Media

Mindshare India
“Idea - There is Big Cinemas, there is PVR and now there is Idea Cinemas”
Maxus India
“Google - Mobile DJ, mera gaana please play!!!”

INDUSTRY AWARDS

Publisher / Media Company of the Year in Mobile

Vuclip

Enabling Technology Company of the Year in Mobile

Ripple - Smart Media for Smart Screens

Enabling Technology Company of the Year in Mobile

Madhouse India

Agency of the Year in Mobile

Maxus India

Marketer of the Year in Mobile

Hindustan Unilevers Pvt Ltd.