SM2: Smarter Mobile Marketing
Smarter Mobile Marketing Hits Advertising Week 2012
Chief Technology Officer and Executive Vice President, Product
Vice President, Global Media and Consumer Engagement
Mondelēz International
Marketing Director, Digital Engagement
Innovation Process Facilitator
Ideas To Go
Chief Executive Officer, Digital
Vice President, Mobile Marketing and Strategy
National Hockey League
Senior Vice President, Director, Mobility
U.S. Media & Marketing Correspondent
Financial Times
Chairman and CEO
The Weather Channel Companies
Chief Marketing Officer
BBDO North America & Proximity Worldwide
Vice President, Consumer Analytics and Research
Co-Founder, President and Chief Executive Officer
Millennial Media
Executive Vice President, Advertising
President and Chief Executive Officer
The Jim Stengel Company, LLC
Global Mobile Strategy
Adidas Group
Founder and CEO
Marketing Evolution
Global Chief Executive Officer
Starcom MediaVest Group
Global Consumer Chief Marketing & Internet Officer
Chief Executive Officer
Mobile Marketing Association
New York Times Pulitzer Prize-Winning Columnist
Announcer of many of the biggest championship boxing events
Senior Vice President, InMobi Exchange and Global Alliances
Senior Vice President, Licensing and Distribution
Vice President, Strategic Marketing
Samsung Telecommunications America

Brands and Agencies already
registered to attend include:

Adfonic adidas AdMobius Advertising.com AKQA Alliance Data Anheuser-Busch InBev AOL Avon Bank of the West BBDO Beeby Clark+Meyler Blue Chip Marketing Worldwide BSSP Carat Cisco Citigroup Critical Mass Dawn Productions Dedicated Media Digby Digitas Discover Network DraftFCB E*TRADE ePrize Equifax Eroski ExactTarget
EYE Mall Media GIGIGO Goldsun Focus Media Haneke Design Hunt Mobile Ads InMobi Investor's Business Daily IQzone JP Morgan Chase Kaz USA Kontagent Kraft Foods Life360 Marketing Evolution Marriott International Maxus North America McNeil Consumer Healthcare MEC Medialets Millennial Media Mobitainment Mojiva National Hockey League National Institutes of Health Nielsen Olson OpenMarket PayPal Pepsi Pfizer Plough Penny Partners Ranch Markets RBC Rhythm NewMedia Saks Fifth Avenue Samsung SAP SGN Shazam Stage Stores Starcom MediaVest StepLeader Digital Tapjoy Target Technology Crossover Ventures The Jim Stengel Company The Montalbano Group The Weather Channel Companies Timberland Toys"R"Us Tribune Digital Truste Twilio Unilever Verizon Wireless Vibes Voltari WD-40 Company WildTangent Media xAd

The mobile devices of our on-the-go world have transformed our existence. From the way marketers market to the way consumers relate to brands, nothing will ever be the same. Everything across the customer lifecycle—building brand awareness, the nature of engagement, creating purchase intent, and the final sale—has been disrupted by mobile marketing.

SM2, the most important and only official mobile marketing event during New York’s Advertising Week, is the place to be to start transforming your own business with mobile. Participants will learn from marketers who know what it means to:

  • REBALANCE allocation of budgets for optimized ROI
  • REIMAGINE marketing campaigns to achieve objectives
  • RETHINK strategies to reach consumers with the right message at the right time and place
  • REFOCUS the consumer’s brand experience

It’s all happening at SM2, where leaders at the cutting edge of the industry will come together to present, discuss and debate this vital and swiftly evolving channel.

Founding Partner

Presenting Partners

Premier Partners

Platinum Partner

Gold Partners

Silver Partner

Breakout Session Partners


Mobile Partner

Supporting Partners

Media Partner