SM2: Smarter Mobile Marketing | October 2-3, New York City

 

SOLD OUT

SM2: Smarter Mobile Marketing
Smarter Mobile Marketing Hits Advertising Week 2012
IT’S BUSINESS TRANSFORMATIONAL!
 
RETHINK
REIMAGINE
REINSPIRE
REFOCUS
 
Tom Conrad
Chief Technology Officer and Executive Vice President, Product
Pandora
 
B. Bonin Bough
Vice President, Global Media and Consumer Engagement
Mondelēz International
 
Jason Thalappillil
Marketing Director, Digital Engagement
PepsiCo
 
Greg Cobb
Innovation Process Facilitator
Ideas To Go
 
Jonathan Carson
Chief Executive Officer, Digital
Nielsen
 
Chris Golier
Vice President, Mobile Marketing and Strategy
National Hockey League
 
Erin Simino
Senior Vice President, Director, Mobility
Starcom
 
Emily Steel
U.S. Media & Marketing Correspondent
Financial Times
 
David Kenny
Chairman and CEO
The Weather Channel Companies
 
Simon Bond
Chief Marketing Officer
BBDO North America & Proximity Worldwide
 
Christian Kugel
Vice President, Consumer Analytics and Research
AOL
 
Paul Palmieri
Co-Founder, President and Chief Executive Officer
Millennial Media
 
Evan Krauss
Executive Vice President, Advertising
Shazam
 
Jim Stengel
President and Chief Executive Officer
The Jim Stengel Company, LLC
 
Stephanie de Bodinat
Global Mobile Strategy
Adidas Group
 
Rex Briggs
Founder and CEO
Marketing Evolution
 
Laura Desmond
Global Chief Executive Officer
Starcom MediaVest Group
 
Michelle Peluso
Global Consumer Chief Marketing & Internet Officer
Citigroup
 
Greg Stuart
Global Chief Executive Officer
Mobile Marketing Association
 
Nicholas D. Kristof
New York Times Pulitzer Prize-Winning Columnist
 
Michael Buffer
“THE VOICE OF CHAMPIONS®”
Announcer of many of the biggest championship boxing events
 
Anne Frisbie
Vice President and Managing Director, North America
InMobi
 
Michael Ritter
Senior Vice President, Licensing and Distribution
SGN
 
Brian Wallace
Vice President, Strategic Marketing
Samsung Telecommunications America
 

Brands and Agencies already
registered to attend include:

Adfonic • adidas • AdMobius • Advertising.com • AKQA • Alliance Data • Anheuser-Busch InBev • AOL • Avon • Bank of the West • BBDO • Beeby Clark+Meyler • Blue Chip Marketing Worldwide • BSSP • Carat • Cisco • Citigroup • Critical Mass • Dawn Productions • Dedicated Media • Digby • Digitas • Discover Network • DraftFCB • E*TRADE • ePrize • Equifax • Eroski • ExactTarget •
EYE Mall Media • GIGIGO • Goldsun Focus Media • Haneke Design • Hunt Mobile Ads • InMobi • Investor's Business Daily • IQzone • JP Morgan Chase • Kaz USA • Kontagent • Kraft Foods • Life360 • Marketing Evolution • Marriott International • Maxus North America • McNeil Consumer Healthcare • MEC • Medialets • Millennial Media • Mobitainment • Mojiva • National Hockey League • National Institutes of Health • Nielsen • Olson • OpenMarket • PayPal • Pepsi • Pfizer • Plough Penny Partners • Ranch Markets • RBC • Rhythm NewMedia • Saks Fifth Avenue • Samsung • SAP • SGN • Shazam • Stage Stores • Starcom MediaVest • StepLeader Digital • Tapjoy • Target • Technology Crossover Ventures • The Jim Stengel Company • The Montalbano Group • The Weather Channel Companies • Timberland • Toys"R"Us • Tribune Digital • Truste • Twilio • Unilever • Verizon Wireless • Vibes • Voltari • WD-40 Company • WildTangent Media • xAd

The mobile devices of our on-the-go world have transformed our existence. From the way marketers market to the way consumers relate to brands, nothing will ever be the same. Everything across the customer lifecycle—building brand awareness, the nature of engagement, creating purchase intent, and the final sale—has been disrupted by mobile marketing.

SM2, the most important and only official mobile marketing event during New York’s Advertising Week, is the place to be to start transforming your own business with mobile. Participants will learn from marketers who know what it means to:

  • REBALANCE allocation of budgets for optimized ROI
  • REIMAGINE marketing campaigns to achieve objectives
  • RETHINK strategies to reach consumers with the right message at the right time and place
  • REFOCUS the consumer’s brand experience

It’s all happening at SM2, where leaders at the cutting edge of the industry will come together to present, discuss and debate this vital and swiftly evolving channel.

Presenting Partners

Premier Partners

Platinum Partners

Gold Partners

Silver Partners

Breakout Session Partners

Exhibitors

Mobile Partners

Supporting Partners

Media Partners