The mobile channel offers marketers an unprecedented opportunity to engage with their consumers at every point in the purchasing funnel. While almost all marketers have determined that Mobile Marketing possibly represents the holy grail in marketing, many are still uncertain as to exactly how to capitalize on its power, making it an indispensable part of their marketing mix. Defining a strategy within your mobile toolkit, the nuances of consumer behavior, and capitalizing on brand awareness and conversion, are what it takes to build a successful mobile marketing campaign. The 2012 MMA Forum Singapore will bring together the world’s mobile leaders who are focused on building smarter campaigns that lead to smarter branding, smart sales and ultimately a smarter tomorrow.
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| Marcel Fenez Global Leader Entertainment and Media PricewaterhouseCoopers |
Scott Jensen Vice President of Digital Products The Weather Channel |
Chad Wollen Group Head, Consumer Futures Vodafone Group |
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Reserve your room here. The MMA group rate is S$390 (plus taxes) which includes internet access. The deadline is 1 April for booking (or until the block sells out). Use G-iB91 in the "Corporate/Group #" on the left to apply the MMA group rate. You may also use the hotel booking form and email your request to the Grand Hyatt (details on PDF). |
**Rates increase by 15% for on-site registration. Online registration will close 24 hours prior to the event.
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