MMA Forum Singapore 2012: Smarter Tomorrow

The mobile channel offers marketers an unprecedented opportunity to engage with their consumers at every point in the purchasing funnel. While almost all marketers have determined that Mobile Marketing possibly represents the holy grail in marketing, many are still uncertain as to exactly how to capitalize on its power, making it an indispensable part of their marketing mix. Defining a strategy within your mobile toolkit, the nuances of consumer behavior, and capitalizing on brand awareness and conversion, are what it takes to build a successful mobile marketing campaign. The 2012 MMA Forum Singapore will bring together the world’s mobile leaders who are focused on building smarter campaigns that lead to smarter branding, smart sales and ultimately a smarter tomorrow.

Who should attend:

  • Brand marketers who want to walk away with tangible ways on how to successfully integrate mobile marketing into their mix
  • Agencies who want to be experts for their clients
  • Media companies, technology enablers, operators all constituents of the mobile ecosystem who need to hear what marketers want from the mobile industry

Early Registration is now open

Speakers Include:

Marcel Fenez
Global Leader
Entertainment and Media
Michael Yap
Deputy Chief Executive Officer
Media Development Authority


Grand Hyatt Singapore
10 Scotts Road Singapore
Republic of Singapore
Tel: +65 6738 1234

The MMA room block is now closed. You may still book your room at the Grand Hyatt via their website.

Pricing & Packages

2012 MMAF Singapore Prices MMA Member Rates Non-Member Rates
Package Early Registration (through 9 March) Regular Registration Early Registration (through 9 March) Regular Registration
Pre-event Workshops
(includes both)
S$260 S$300 S$325 S$375
Two Day Pass S$1,045 S$1,310 S$1,310 S$1,640
Gold Pass
(includes 3-day pass)
S$1,250 S$1,570 S$1,595 S$1,965
  Register Now Register Now

**Rates increase by 15% for on-site registration. Online registration will close 24 hours prior to the event.

Premium Member Sponsors

The Coca-Cola Company Microsoft Advertising Millennial Media

Gold Sponsors

Mediba Nokia

Silver Sponsors

Out There Media Velti

Conference Track Sponsors

Gemalto Mediba Nokia

Workshop Sponsors

cyber communications inc. Poynt

Mobile Experience Lab Sponsors


Lunch Sponsors


Corporate Sponsors

Amobee m-STARS

Supported By


Mobile Partners

Gotcha SMSDome

Association Partners

4As ADMA CMO Council
Digital Advertising Alliance DMAS IAB Singapore
Marketing Institute of Singapore Mobile Monday Singapore WTIA

Media Partners

ADAsia Adobo Magazine The AsiaOne Network
bnetTV.com CBS Interactive Digital Market Asia
Direct Marketing International Magazine Global Marketing Alliance MediaBUZZ
MobiAD.org MobileGroove MobiThinking
World Brand Congress ZDNet Asia  

Knowledge Partners

Frost & Sullivan

Public Relations Partners

Rice Communications