MMA Forum New York Mission

The MMA's 2014 New York Forum is being developed to inspire and educate brand marketers. This is an exceptional opportunity for CMO's to educate their entire teams, ultimately helping CMO's become the chief drivers of innovation within their companies.

By focusing on how tools and platforms are being leveraged and the measures of success that are in the works, marketers and their partners will walk away with actionable ideas and feel more confident that not only is mobile powerful as a stand-alone platform that will get them closer to their consumers, but that it can improve the effectiveness of their other marketing channels.

MMA New York Forum 2014: Agenda Overview

Mobile provides pure synchronicity by engaging consumers at every step of the path to purchase. The 2014 Forum agenda is focused on bringing this enlightenment to the brands and helping CMO’s become the chief drivers of innovation within their companies.

Over the course of two days the 2014 Forum sessions will address:

  • Location: Leveraging to improve sales and ROI
  • Mobile Coupons: Results from recent trials
  • Mobile Video: Results from benchmarking study
  • Advertising: Successful campaign case studies and a deep dive into Programmatic
  • Messaging: Continuing importance of this channel and power of push
  • Mobile Web: Merits and challenges of ‘native’
  • Apps: Developments that inspire brands to up their game
  • Mobile Wallet: Prospects for widespread adoption
  • Analytics: How mobile is driving fresh insights
  • Innovation Lab: Multi-screen success
  • Privacy: Consumer trust and protection

Past Attendees Included:

Take a glimpse at the 2013 Attendee Snapshot.

Interested in becoming an event partner? Drop Karen an email today!

 

Presenting Partner

Supporting Partner

VIP Partners

Breakout Partner

Content Partner

Social Platform Partner

Media Partner

Featured Speakers Include:

Tom Daly
The Coca-Cola Company
Tom Eslinger
Saatchi & Saatchi
Bob Arnold
Google
Ed Busby
Isis Mobile Commerce
John Caron
Catalina
Denée Carrington
Forrester Research
Jennifer Glasgow
Acxiom Corporation
Alan Chapell
Co-Chair, MMA Privacy Committee
Karie Ford
Subway
Lauren Moores
Dstillery
Jules Polonetsky
Future of Privacy Forum
Amit Phansalkar
Mass Mutual Financial Group
Amit Shah
1-800 FLOWERS
Karen Soots
Bloomin’ Brands