Berna Akyüz Öğüt
Mobile Marketing and Loyalty Management, Division Head
Berna is responsible for setting and executing the overall strategy of Mobile Marketing and Loyalty Management in Turkcell. Her role includes to manage all of the stages of mobile media and product development, to establish and expand the necessary channels and ecosystems and to build new partnerships with all of the players in the Turkish mobile marketing industry.
She believes that mobile marketing will continue to grow in the next decade and can only meet its expectations through win-win partnerships between all parties.
Prior to her existing position; Berna was responsible for new segment development and management in Turkcell. Prior to this role, she was the head of Terminal Management. Through these experiences, Berna is a highly respected professional within the industry and has an extensive knowledge in value chain management, partnership management and segment marketing.
She holds a B.A. from the Bosphorus University in 1996 and received her Executive M.B.A from the same institution in 2007. Currently, she lives in İstanbul and has a daughther.
Mickey Alam Khan
Editor in Chief
Mickey Alam Khan is editor in chief of Mobile Marketer, Mobile Commerce Daily and Luxury Daily, all leading publications in their space. He was previously editor in chief of eMarketer and DM News and, before that, correspondent on Advertising Age. He is based in New York.
Vice President, Mobile Marketing Director
Sarah Amitay is the Vice President, Director of Mobile Marketing for Mobext, the mobile marketing division of Havas Digital. Sarah works with Fortune 500 clients across the Automotive, Retail, QSR, and Travel industries developing and deploying mobile marketing campaigns.
Prior to joining the Mobext team, Sarah has worked as a senior digital account strategist for a number of agencies in the Boston area over the last 10 years including Digitas, Arnold Worldwide, and Hill Holliday. In these roles she was responsible for establishing digital strategy and managing the go to market process for her clients, including General Motors, OnStar, RadioShack, Babies R Us, and Liberty Mutual Insurance.
In 2005, Sarah joined MobileLime, one of the first U.S. based companies focused on mobile payment and loyalty solutions. As Director of Marketing Operations, she led the client services team as well as helped to formulate key product lifecycle strategy.
Sarah received an MBA from the F.W.Olin School of Business at Babson College and a B.S. in Psychology from the University of Massachusetts at Amherst.
Senior Director, Media
Ron Amram is the Senior Media Director at Heineken USA, the leading upscale beer portfolio in the U.S. In this role Ron leads all communications strategy and implementation across paid and earned media for some of the most social and followed brands in the category, including Dos Equis, Newcastle and Tecate, as well as the largest beer brand in the world, Heineken.
Prior to his current role Ron spend 10 years working in the mobile industry. Most recently he was the Media Team lead at Sprint, managing all media efforts for their prepaid brands – Boost Mobile, Virgin Mobile and Assurance Wireless. There he led the communications strategy for three of the fastest growing brands in the mobile category, and helped drive each brand into the social and mobile media realms. Ron was originally the Media Director at Virgin Mobile, and joined Sprint after the creation of the Sprint Prepaid Group.
Ron began his marketing career on the agency side, most recently as Sr. Partner Communications Strategy Director on the AT&T Wireless/Cingular business at MEC, where he led media and communications strategy across all major campaigns and initiatives, including major handset launches, Go Phone, the American Idol & NCAA March Madness sponsorships.
Ron has a Technology MBA from Rensselaer Polytechnic Institute.
Outside the office Ron lives in New York with his wife and two children.
Mobile Marketing Association
John Arnold is the Director of Education at the Mobile Marketing Association and the author of three marketing books in the best-selling “For Dummies” series: Mobile Marketing for Dummies, Email Marketing for Dummies, and Web Marketing All-in-One Desk Reference for Dummies. John is also a columnist, blogger, and ask-the-expert writer for Entrepreneur Magazine.
John’s marketing advice first gained national attention when, in 2006, he pioneered a small business marketing education program on behalf of the e-mail marketing company Constant Contact. Through the program, John developed marketing education programs that reached over 200,000 small business owners, and his seminars and workshops have since become a trusted source for marketing strategies, tactics, and best practices. During John's tenure, Contant Contact was named #166 on Inc. 500’s list of the fastest growing private companies and, in 2007, completed a successful Initial Public Offering.
Vice President and General Manager, Mobile Marketing Center of Excellence
Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace.
Prior to joining the IAB Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA.
Executive Vice President
As Executive Vice President of Leapfrog Online, Cass Baker oversees both the Telecommunications Industry and Product Development practices at Leapfrog Online.
Cass has more than 15 years of experience in digital, direct and database marketing. Prior to Leapfrog Online, he was a Director at Leo Burnett's Technology Group Chicago office, where he led business development and directed over half of the agency's clients. In addition, Cass worked in account roles at Townsend Agency, Jack Levy Associates and Lee Hill Dialogue Marketing.
Cass speaks actively on the topic of digital marketing and innovation, with a lens toward helping leading brands build digital strategies that generate bottom-line business results.
Sireesha has worked in the media communications for the over 15 years. She has a wide range of experience managing both B2B and B2C across clients such as Macy’s, AT&T, Xerox, Chanel, IBM and Kodak. She is well versed in guiding clients in navigating the ever changing media marketplace and helping clients make digital channels native to their brand. Currently she is focused on Macy’s. She is keenly involved in ensuring mobile along with social continue to be woven into the communications mix for maintaining brand relevance, increasing brand sociability and enhancing customer engagement and interest. Sireesha lives in New York with her young family and loves yoga and ice hockey.
Market Development North America & Strategic Advisor
Michael J. Becker is a passionate, international, entrepreneur, evangelist, volunteer and scholar. He is dedicated to a life of learning and helping individuals and their organizations achieve commercial success through the understanding and effective application of mobility and its impact on their business. Becker holds a number of roles in the industry: he is a North American Market Development and Strategic Advisor to Somo, the world's largest independent global mobile solutions company; a North American director and advisor to the Mobile Marketing Association (MMA); a trustee for Marketing Edge, a non-profit educational foundation; a professor of mobile marketing for National University; a doctorate candidate at Golden Gate University, his research is focused on the currency of personal information and the application of consumer controlled personal data clouds to drive relevant consumer engagement and business results within the marketing mix; and a number of other industry advisory roles, including supporting Privowny, an emerging leader in personal data stores and ExtendedFootprint. He also frequently speaks at industry and corporate events and is regularly interviewed by news and trade publications on mobile marketing trends. Previously, Michael was the MMA's North American Managing Director and the co-founder of iLoop Mobile (now Archer Mobile), a solutions provider of advanced multimedia messaging solutions. He has also authored and co-authored numerous articles and books, including Mobile Internet for Dummies, Web Marketing All-in-One For Dummies, and Mobile Marketing for Dummies and founded and oversaw the publication of the award winning MMA International Journal of Mobile Marketing.
Connections Planning and Investment, Media and Interactive
The Coca-Cola Company
Leading development of traditional, interactive, social and mobile marketing for The Coca-Cola Company sparkling beverage portfolio (brand Coca-Cola).
• Member of Coca-Cola North America Mobile Center of Excellence
• Member of Coca-Cola North America Social Marketing Council
• Mobile Marketing Association Certified (MMC)
B. Bonin Bough
Vice President, Global Media and Consumer Engagement
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoors. Since joining Mondelēz International, Bough has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the company’s brands with leading mobile startups. He has also played an integral role within the teams behind OREO Daily Twist and the OREO Super Bowl commercial and real-time activations. Bough has been recognized as one of business’ hottest rising stars in lists that include Fortune’s 2011 “40 under 40”, Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s 2012 Internationalists of the Year. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement.
Prior to joining Mondelēz International, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Bough was instrumental in integrating digital media into PepsiCo's overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.
Previous to his work with PepsiCo, Bough was the Executive Vice President and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a global team of over one hundred people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) where he ran the interactive strategy unit and led the roll-out of the Europe and Asia digital practices.
Bough’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer's Choice for MrPicassoHead.com. Bough also taught for five years at NYU’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book Perspectives on Social Media Marketing, and is a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective and the Social Media Advisory Council. Bough attended Hartwick College, earning degrees in Physics and Political Science.
Jenny Ryan Bowman
Executive Creative Services Director
Jenny Bowman has been with Glamour Magazine for four years, as part of a team leading the charge of the magazine’s digital innovation. She has extensive experience in the publishing industry, having spent more than 17 years in marketing roles for several magazines including Glamour, Domino, JANE, Stagebill and Time Out New York. Glamour’s team have catapulted Glamour to the forefront of digital innovation in the publishing industry, introducing the wildly successful Friends and Fans app last September allowing readers to Like advertisers and score great deals with one snap or scan of a Social SnapTag with their mobile phones. In March of this year, they brought mobile commerce to Glamour readers allowing them to buy products on-the-spot from print advertisements using SpyderLynk’s “Buy-it-Now” SnapTags.
Jenny graduated from the State University of New York with a Bachelor of Arts degree in English and Communications. She also received a diploma in magazine publishing from New York University.
Senior Product Director
Tony Brancato has been a leader in the digital industry for more than 14 years. At PEOPLE.com, Tony oversees digital initiatives across mobile, tablet and desktop, and recently launched PEOPLE’s first foray into eCommerce, “Shop the Look.” Before coming to Time Inc., he was Vice President of Product at Patch.com, the largest hyperlocal news network on the Web. Before Patch, Tony was the Vice President of User Experience and one of the first members of Everyday Health, now the largest privately-held consumer health portal on the Web. There he led the launch of the first digital efforts for South Beach Diet, What to Expect When You’re Expecting, and EverydayHealth.com. In the early days of the Web, he helped launch two successful agencies and led the creation of flagship consumer sites for Maybelline, M&M/Mars, A&E, MasterCard, Reed Elsevier, DeBeers, as well as several non-profit organizations.
Tony is a graduate of Brown University with a Bachelors Degree in Psychology.
President and Chief Executive Officer
Bob Carpenter is the President and Chief Executive Officer of GS1 US, a not-for-profit organization dedicated to helping businesses adopt and use global GS1 supply-chain standards and solutions. These include the Electronic Product Code (EPC) standard recently adopted by the apparel companies involved in the VICS Item Level RFID Initiative. Mr. Carpenter is responsible for establishing and executing strategic direction for all GS1 US products and solutions, including its subsidiary, 1SYNC, which helps companies share and manage product data.
Prior to joining GS1 US, Mr. Carpenter was President of ARAMARK Healthcare, a $2 billion revenue line of business serving over 1,200 N. American hospitals. During his three years with Healthcare, he led over 13,000 employees providing food, facilities, and clinical equipment on-site services to achieve record growth. He also served as the Senior Vice President of Business and Strategic Development for ARAMARK International, a $4 billion revenue division with locations in 22 countries. In this role, he led acquisitions and strategic development in verticals such as healthcare, business and industry, and refreshments. Mr. Carpenter was with ARAMARK for more than five years, holding various senior leadership positions.
Mr. Carpenter’s career includes key leaderships positions in Marketing with Johnson & Johnson and its subsidiaries McNeil Consumer & Specialty Pharmaceuticals and the Johnson & Johnson / Merck joint venture, where he worked for 11 years.
Mr. Carpenter served on the Board of Directors for Atkins Nutritionals Inc. from January, 2006 until August 2007. During this time, he led the Compensation Committee, while successfully repositioning the company for eventual sale.
Mr. Carpenter earned an MBA from Harvard Business School in 1992. He graduated Phi Beta Kappa and Magna Cum Laude from Middlebury College with a Bachelor’s Degree in History in May 1987.
Chief Executive Officer, Digital
Jonathan Carson is CEO, Digital at Nielsen, a leading global provider of information and analytics around what consumers buy and what they watch. In this role, Jonathan leads the strategy and operations for Nielsen’s Online, Telecom and other digital businesses across more than seventy countries. Jonathan has worked in the company’s digital businesses since Nielsen acquired his company, BuzzMetrics, in 2007.
Jonathan is a frequent speaker of digital marketing issues. He has given keynote and general session presentations at events including Web 2.0, Mobile World Congress, ad:tech, ESOMAR, ARF, IAB, Dow Jones, The Conference Board and WOMMA, and has spoken on dozens of industry panels. Jonathan has been interviewed by leading media outlets, including The New York Times, Wall Street Journal, CBS News, ABC News, Fortune, NPR, WIRED, and MTV.
Senior Director, Product Strategy and Development
Joined Tapad at its inception. Previously served as Product Manager for Massive Inc., a Microsoft subsidiary; and, as a Business Analyst at McKinsey. BS from Stanford University.
Lenny (Won Sang) Cho
General Manager, Brand Communication Team
Hyundai Motor Company
Lenny (Won Sang) Cho heads the Brand Communication Team at Hyundai Motor Company HQ in Seoul, Korea. He and his team are responsible for brand communications (TVc, print, brand films etc.), visual branding (space marketing, brand shops etc.) as well as digital marketing (web & mobile device-based etc.).
Prior to leading these tasks, Mr. Cho was the head of the Overseas Marketing Team at Hyundai Motor Company. He was also an Executive Coordinator at Hyundai Motor America supervising the Midwest U.S. market as well as a manager of field operations at Hyundai Motor Europe.
Director, Emerging Solutions
VivaKi Nerve Center
In his current role, Roy Chung plays an integral role in the development and enhancement of the premier addressable media buying practice, Audience on Demand™ (AOD). AOD is one of the leading service offerings that sits inside of the Nerve Center, which is the R&D unit dedicated to building next generation tools and technology for the agencies that comprise VivaKi: Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia.
Chung’s core responsibilities include emerging market assessment and overall project design and management for AOD. He works with key industry players and partners on the latest trends to forecast trends in the dynamic and ever-changing marketplace. He also collaborates closely with the VivaKi agencies to ensure that AOD’s capabilities are best in class, and built to help their clients connect with targeted audiences across addressable emerging channels. Chung also plays an important operational role on the AOD team, defining roadmaps and timelines for development projects, working with team members to understand workflow and helping to operationalize new AOD formats so that they fit within the current product structures.
During his time at VivaKi, he has helped spearhead two of AOD’s most recent service offerings, AOD Video and AOD Mobile. Through a unique partnership with Google in 2011, Chung was able to secure first mover rights for VivaKi and its clients to access new, premier mobile inventory.
Prior to joining the VivaKi Nerve Center, Chung worked at MediaVest—a division of VivaKi’s Starcom MediaVest Group—where he worked as both Digital Media Planner and Supervisor on the Walmart account. While at MediaVest, he helped create the first advertiser-side data management platform in partnership with Blue Kai—a partner that provides a leading audience data management platform and exchange. Before that, he worked as an Assistant Account Executive for Beyond Interactive, where he serviced clients such as Shell, Michelin, Volkswagen and Wyndham Hotel Group.
Chung received a Bachelor of Science degree in Marketing, with a minor in Psychology, from Rutgers College in 2006. When not working, he is most likely found roaming around golf courses pretending he knows how to play.
Director, Research and Insights
Kristyn Clement serves as Director of Research & Insights at AT&T AdWorks—the leading media company in utilizing proprietary subscriber data that goes beyond third party data to reach audiences at scale across online, mobile and TV. She runs a cross-platform team responsible for generating audience, campaign and custom research insights within and across the three screens.
Kristyn has more than 15 years of media research and advertising experience across online, mobile, print and TV platforms. Prior to joining AT&T AdWorks, she spent six years on the publisher side building and managing the Insights and Sales Research teams at XO Group, the premier women’s lifestage media company including the number one bridal brand, The Knot. During her tenure, she launched the company’s bridal research arm The Knot Market Intelligence and oversaw the largest and most comprehensive bridal study ever developed. Kristyn spearheaded dozens of research and analytic initiatives across the “bridal to first baby” lifestages and across key verticals including travel, retail and financial services.
Kristyn sits on numerous media research councils and committees and holds an M.B.A. from Columbia University’s Graduate School of Business and a B.A. from Washington University in St. Louis. She is an avid supporter of mentoring high-risk youth and a participating member of iMentor. She resides in New York City.
Vice President, Business Development and Strategic Partnerships
A seasoned marketing veteran in wireless, networking and consumer markets, Brittany serves as Vibes’ VP of Business Development & Strategic Partnerships where she is responsible for the company’s strategic brand and technology partnerships as well as strategic sales for the company’s Central Region.
With more than 18 years in the industry, Brittany’s career highlights include launching new technologies such as Bluetooth® and WiFi, creating the brand strategy for Siemens, developing a $55M business unit for Lucent, and collaborating on first-to-market services for ATT Wireless.
In 2000, Brittany started a marketing consulting business working with companies such as Microsoft, Siemens, AT&T Wireless, and Cricket Communications. A formerboard member of the Computer Electronics Marketing Association, she holds an Associate’s degree in Applied Sciences and a BA in Journalism/Advertising. In 2008 she founded Glory for All, an award-winning CPG company focused on health and beauty. She is a published author and has done freelance writing for the entertainment industry.
Chief Executive Officer
Michael Collins is the Chief Executive Officer of Joule, a leading mobile marketing agency that is part of WPP and has offices in the US, Europe, Asia and Australia. Joule is also the designated mobile specialist agency for GroupM, WPP media investment management group.
As CEO, Michael oversees the day-to-day operations for Joule and has ultimate responsibility for the satisfaction and success of every Joule client. He is also responsible for deploying the resources of Joule’s growing global network and strategic partners to deliver strategic, scalable and measurable client solutions. Michael launched Joule in 2007 and has helped turn Joule into a leading global mobile marketing agency working with many of the world’s best known brands.
Prior to starting Joule, Michael was the US General Manager of Refresh Mobile, a venture capital backed global mobile solutions company that was spun out of T-Mobile. Before that, Michael was a managing partner at USWeb (marchFIRST), the world’s largest e-business consultancy, where he led the Strategic Services Practice. He was also a partner at the Reach Networks, a pioneer in delivering online content and collaboration tools that successfully sold to USWeb. Michael is a graduate of the University of Pennsylvania.
Chief Revenue Officer
Mr. Colwell brings more than 20 years of experience in print, online and mobile media sales and management to Adelphic. Prior to joining the company, he served as the Chief Revenue Officer of 4INFO. During his tenure, he was responsible for transitioning the sms platform company into a 360 degree mobile advertising network driving media sales and business development. Prior to 4INFO, he served as Vice President of Direct and Inside sales for leading online network, Collective. His career includes successfully leading Third Screen Media as its Senior Vice President where he positioned the organization as the largest mobile internet advertising network in the U.S. leading to a successful acquisition by AOL. In the mobile space he also served as the SVP of Sales at Transpera, the leading mobile video network, acquired by Tremor. Earlier in his career Colwell served in various sales and business development roles at Yahoo, Lycos, Engage, Adsmart, Pointcast and Ziff Davis.
Director, Mobile and Connected TV Sales
Tremor Video Mobile
Bill Condon, a 15-year ad veteran, is Tremor Video's mobile evangelist and Director, Mobile and Connected TV Sales. Prior to Tremor Video, he was Sales Director at Rhythm NewMedia. He has also been an account director at Yahoo and AOL, and was also the 18th employee at PointRoll, a leading digital advertising technology company.
Executive Vice President, Corporate and Business Development
Mark Connon is an established industry leader with a unique blend of expertise in mobile, advertising, publishing, and privacy. Mark joins Nexage from Umber Systems where he served as Chief Corporate Development and Privacy Officer, overseeing strategic relationships, privacy and the company’s leading advertising and mobile data monetization solutions for its mobile carrier customers. Mark has previously held CEO, COO, and executive level corporate and business development roles with successful start-ups and public companies focused on mobile advertising, data monetization, mobile device technologies, and digital media, including OwnerIQ, Digit Wireless, Zip2 Corp., and MyWay, a CMGI Company.
Peter V. Cook
Senior Interactive Manager
Cornett Integrated Marketing Solutions
Peter V. Cook is Senior Interactive Manager at Cornett-IMS. Peter started his career on the creative side before moving into media buying. Because of this background he believes that powerful executions in ad creative can make or break a media strategy. Cornett-IMS is a fast growing, full-service agency based in Lexington, KY. The list clients include Applebee’s, Eagle One, Buffalo Trace, the University of Kentucky, among others.
Peter graduated from Asbury University with a degree in Media Communication. He can be found on Twitter @petervcook.
Founder and Chief Executive Officer
Crone Consulting LLC
Richard K. Crone leads Crone Consulting LLC, helping retailers, billers, financial institutions, payment networks, processors, start-ups and investors transform payments from a cost of business to revenue-producing new lines of business.
In his 32-year career in financial services, he has focused on harnessing the technological innovations that have shaped the industry, from the introductions of ATMs, home banking, Internet commerce, and Electronic Bill Presentment and Payment, to today’s Mobile banking and payment developments.
Mr. Crone has helped define the mobile commerce strategy for leading retailers, financial institutions, wireless carriers, payment processors, large recurring billers, card issuers, device manufacturers and technology start-ups. Crone Consulting, LLC has performed due diligence on many of the largest M&A deals and tier-one venture-backed investments in online “alternative payments” and the mobile commerce arena.
Deep knowledge of this emerging market is due to Crone Consulting, LLC’s ongoing, extensive primary research of more than 100+ different mobile financial service options deployed both domestically and abroad. Additionally, Crone Consulting closely monitors another 40+ companies concentrating in the so called “alternative payments” space.
Crone Consulting, LLC’s Payments Optimization practice has assisted retailers, financial institutions, and large recurring billers achieve 10 – 30% reductions in costs by managing the payment type mix while boosting customer satisfaction and loyalty, plus identifying new revenue opportunities by developing new payments “products” and markets with innovative customer self-service strategies.
The firm’s Best Practices Benchmark Database™ provides clients with insight that is unmatched in the industry, helping to streamline the consideration of electronic and mobile payment options and defining unique leapfrog mobile payment and customer self-service strategies.
The son of two bankers, Richard Crone spent the early years of his career at Unisys marketing transaction processing systems, followed by eight years with KPMG Consulting as a Senior Manager where he founded the firm’s Center for Electronic Commerce. He led Home Savings of America as Senior Vice President & Director of Electronic Banking in their successful release of online banking with Microsoft Money and Intuit's Quicken. Mr. Crone drew upon his extensive payment and remittance processing experience to envision and launch the first Electronic Check Service for the Internet, CyberCash’s PayNow™. His consulting client list is a virtual who’s who in retailing, electronic commerce and financial services. He was part of the founding team, and served on the Board of Directors of edocs, the preeminent supplier of customer self service and Internet bill presentment and payment solutions, from the company’s inception until it was sold to Siebel. It now forms the basis of Oracle’s Self Service Division.
Mr. Crone holds a Master of Business Administration degree, beta gamma sigma, and a Bachelor of Science degree, cum laude, from the University of Southern California.
Executive Vice President, Publisher
Simon & Schuster
Judith Curr is Executive Vice President, Publisher and founder of Atria Books, a division of Simon and Schuster, Inc. She is responsible for all the editorial and publishing activities of the imprint, which includes Atria, Atria Trade Paperbacks, Washington Square Press, Strebor Books, Atria/Beyond Words, Atria Books Español, Atria Unbound e-books, and Cash Money Content.
In 2012, Atria Books will celebrate its 10th anniversary, and since its launch in 2002, the imprint has published over 220 New York Times bestsellers. Atria is the publishing home of many major bestselling authors including Vince Flynn, T.D. Jakes, Shirley MacLaine, Kate Morton, Jodi Picoult, Javier Sierra, Shania Twain, Brad Thor, Jennifer Weiner, Zane, and Rhonda Byrne, author of the internationally bestselling books The Secret, The Power and The Magic.
Ms. Curr recently spoke at the Bookseller Seminar at the Scuola Librai UEM in Venice and the O’Reilly Tools of Change for publishing conference in New York. A native of Australia, Ms. Curr moved to the United States after working in the Australian publishing industry. She currently serves on the board of Girls Learn International Inc. and is a member of the publishing committee of Goddard Riverside Community Center. At New York University, she teaches a semester-long course called: From Writer to Reader: An Introduction to Book Publishing.
Senior Vice President, Managing Director
Laura Davis-Taylor is the SVP, Managing Director of ShopWork, BBDO’s shopper marketing practice. Focused on helping clients turn shoppers into buyers amidst today’s ever-changing retail landscape, she has been creating shopper strategies that bridge home, life and store for over 20 years. Her experience is multi-faceted, ranging across account planning, Internet marketing, store design and, more recently, next generation retail experience design.
Laura believes passionately that good brands do not make promises—they deliver them. Done right, it is this that builds irrational brand loyalty. With this philosophy, she has worked with brands such as AT&T, Toyota, Best Buy, Coke, L’Oréal/Lancôme, Lowe’s, Office Depot, Russell Athletic, Foot Locker and Unilever. She is an active industry speaker and educator and writes the retail technology column for Digital Signage Magazine. She recently joined Google’s Shopper Marketing Agency Advisory Council and her book, “Lighting up the Aisle: Practices and Principles for In-store Digital Media”, is the only existing resource for how retail brands can harness technology to reinvent their in-store experience.
Laura can be reached at laura.davistaylor[at]bbdo[dot]com.
Chief Marketing Officer
Digital Media Buyer
Cornett Integrated Marketing Solutions
Mike Dominick is the Digital Media Buyer at Cornett-IMS, a full-service agency. Mike is a relentless negotiator and thoughtful media planner as he puts together media buys for Applebee’s, Eagle One, Buffalo Trace, the University of Kentucky, among others.
PayPal Media Network
Walt sets the vision and strategy for the PayPal Media Network. As an outwardly facing CEO and strategist, Walt led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal. During this time, Walt built a world-class team of like-minded entrepreneurs and leaders around him.
Walt’s passion for emerging technology has kept him on the leading edge of consumer media and technology for over 15 years. Prior to joining WHERE, Inc. in 2005, Walt was a GM of MapQuest (AOL). His career began in Hong Kong with Dow Jones (DJ), then spanned executive level appointments with GameSpot (CNET), Net2Phone (IDT), and DialPad (YHOO). Walt’s ability to identify emerging technology trends, create corporate strategy, and build winning teams puts him squarely at the helm of WHERE, Inc. Walt was named a finalist in the Ernst & Young Entrepreneur Of The Year® 2010 program and was also named a Massachusetts High Tech All Star. Walt serves on the leadership board of the Massachusetts Technology Leadership Council.
Walt left San Francisco for his native home of Boston in 2005 where he and his family are outdoor enthusiasts who enjoy fishing, biking, hockey, and travel. He is a graduate of Emory University in Atlanta, Georgia.
Vice President, Direct to Consumer Marketing
Warner Bros. Digital Distribution
Michele Edelman is the Vice President of Direct to Consumer Marketing for Warner Bros. Studios in the Home Entertainment Division. In this ‘next-new’ position Michele oversees all the 2Consumer initiatives now available to Warner Bros. due to the changing technological landscapes and direct relationships with consumers. This includes CRM, Data Intelligence, the WB Insider Rewards Loyalty Program, Digital Product Marketing Services, the WBHE Social Enterprise and the Warner Bros. Digital Entertainment Store. A 12-year officer at Warner Bros., Michele most recently spent 10 of these as a Director and then Vice President of WW Marketing, Programming and Acquisitions for Warner Bros. Digital Distribution. In her role she oversaw all worldwide marketing efforts for Warner Bros.’ and content partner product distribution over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, transactional and subscription video-on-demand, wireless, manufacturing-on-demand and more.
An industry executive with extensive marketing and sales experience, Ms. Edelman has created dynamic campaigns for some of the largest entertainment studios including Disney, ESPN, MTV Networks and Warner Bros. She began her career at Warner Bros. in the Pay-TV division in New York and then moved to Los Angeles and held various sales and marketing positions with Disney, Request Television, ESPN Classic, (formerly Classic Sports Network) and TCI Music/The Box Music Network, an MTV/Viacom Network. In between, Ms. Edelman, an entrepreneur at heart, developed and acquired financing for a start-up cable network, Websitelevision—the first 24 hour cable network dedicated to the promotion and showcasing of Internet web sites. In 2000 she returned to Warner Bros. to spearhead marketing efforts for the video on demand (VOD) area of Warner Home Video which, in 2006, was merged into Warner Bros. Digital Distribution group to handle all forms of digital distribution including cable, satellite, broadband and mobile. In 2009, Ms. Edelman co-lead the industry’s first universal Movies On Demand program with CTAM, and helped forge a campaign with the cable operators and movie studios garnering $30M in media to promote Transactional Movies On Demand at a time when traditional video stores were closing.
Ms. Edelman received a BA from The University of Rhode Island and is also a graduate of the Tuck Advanced Management Program at Dartmouth College, TEP Class of 2010. She sits on the Executive Advisory Board for the Harrington School of Communications and most recently she was elected to the National Board of Directors for GLAAD, the organization dedicated to promoting and ensuring fair, accurate and inclusive representation of gay, lesbian, bi-sexual and transgendered people and events in the media. She is an active member of numerous industry organizations including CTAM, The Digital Entertainment Group, The American Marketing Association, Time Warner’s Breakthrough Leadership Program and Women In Cable and Telecommunications. Lastly, she is a recipient of numerous awards including the 2011 URI Dean’s List Distinguished Achievement Award, CTAM’s Rainmaker Award, and the 2010 CTAM Chairman’s Award, and was named to CableFax’s Top 100 PowerList of Executives.
Head, Mobile Product Marketing and Partnerships
Russ Eisenman is an experienced mobile executive having taken major brands and products to the mobile ecosystem. Over his 15-year career, he’s driven emerging technologies in large multinational firms, having taken airline ticketing to the web in 1996, Tower Records to the web in 1998, MTV to mobile phones in 2006, Guitar Hero to millions of mobile metal-heads in 2008 and most recently check depositing to the millions of Chase Banking customers. Russ Eisenman is currently the Head of Mobile Product Marketing and Partnerships at JPMorgan Chase.
Senior Vice President, Marketing and Mobile
Dave Etherington is Senior Vice President, Marketing & Mobile at Titan, one of the largest Out-of-Home companies in the U.S. As well as overseeing marketing, Dave also leads the company’s efforts in Mobile and new technologies.
Dave started his career in London at the BBC, before joining Guardian News and Media in 1999. During his ten year spell at the Guardian, he worked across all products print and digital, and did cool things like create the Weekend Photography prize, launch a music festival in Second Life all while helping to form one of the first cross-platform commercial teams in the industry.
Dave sits on various committees at the OAAA. He lives in New York, and enjoys watching his beloved soccer team, Everton, lose on an far too frequent basis.
Director, Corporate Strategy
Ash Evans is a Director in the Verizon Corporate Strategy Group. Ash is focused on the integration of Verizon strategic programs and the delivery of a contextual information services platform linking identity, mobile, social, location, payment and commerce services.
Prior to this Ash was the Practice Director responsible for the Verizon Universal Identity Services program reporting to Dr. Peter Tippett in the Verizon Business Innovation Group.
Ashley has been focusing exclusively on the development and delivery of Identity and Access Management (IAM) solutions for over 17 years.
Prior to joining Verizon Ashley was the Vice President and a Principal of SAIC Commercial IAM practice for over 2 years. He was responsible for the formation of a new practice area delivering Identity focused consulting and managed services. Prior to SAIC Ashley was seconded by Pfizer Research and Development as one of the founders of SAFE BioPharma Association. He worked with Pfizer for over 7 years reporting to the Pfizer global CTO, and served on the SAFE advisory board and management team. Ashley was responsible for bringing together the SAFE founders, including 15 of the worlds largest Bio-Pharmaceutical companies, including the PhRMA, FDA, EFPIA, and EMEA. Prior to Pfizer and SAFE he served as the Director of Development reporting to the CEO of Identrust. At Identrust he was the Director of Business Development responsible for enrolling over 20 of the worlds largest financial institutions to join and contribute to the standard. Prior to Identrus, Ashley was the director of business development and a program manager in the Lotus Notes Business Partner program.
Over the last 15 years Ashley has served in a variety of program management roles responsible for delivering Identity and Access Management services to many companies including: Pfizer, Allergan, Merck, AsrtaZeneca, Procter and Gamble, The Center of Excellence for Disaster Recovery and Humanitarian Affairs (COE), the US Third Fleet, WHO, UN and Red Cross.
Ashley has been a guest speaker at over 30 conferences over the last 12 years including ICH, DIA, MIT, and PhRMA. In 2004 he delivered Digital Signature and Information Security requirements testimony to the Congressional National Committee on Vital Health Statistics Subcommittee on Standards and Security.
Ashley graduated from Camborne College, England.
Partner, Consumer Goods and Services Practice
Bob is a Partner at Accenture focusing on the Consumer Goods and Services industry. He has over 25 years of experience in consulting with his clients on business strategies, re-engineered business processes, and collaborating with client executives on the future trends on the industry.
Recently, Bob has worked with industry leaders to develop a Shopper-Driven Value Chain to integrate the sales, marketing, and supply chain efforts across Consumer Goods and Retailers to sense Shopper’s changes and react to these changes to improve the Shopper / Retailer / Consumer Goods relationship.
Vice President, TV Sales and Business Development
Joan FitzGerald is Vice President of Television Sales and Business Development at comScore where she is responsible for television and digital client and data provider relationships. Joan oversees expansion of comScore’s cross-media initiatives, which now includes television measurement in the comScore suite of digital measurement products. With more than two decades of industry experience, Ms. FitzGerald fosters strong relationships with major media companies and data providers to ensure comScore meets their needs for “multi-screen” television, Internet and mobile measurement solutions.
Ms. FitzGerald joined comScore from Arbitron Inc., where she served as vice president of Arbitron’s Cross-Platform Services. She has a strong track record in working with a broad spectrum of media clients, including media companies, advertisers and advertising agencies. Ms. FitzGerald was vice president of sales for Project Apollo, a venture between Arbitron and Nielsen, where she secured contracts with leading consumer packaged goods and retail marketers.
Ms. FitzGerald holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA. Her research has been published in Journal of Advertising Research and major media research conferences.
Please follow this link to view Joan’s profile on LinkedIn.
Vice President, Mobile Practice Lead
Paul is the Vice President and Founder of the mobile practice at Razorfish. He joined Razorfish, the largest interactive and #4 ranked agency by Ad Age’s prestigious A-List. in 2007 as an MBA intern. The mobile practice’s service offering includes integrated strategy engagements, application and site design and development, messaging, media planning and buying, search and ad creative. Paul’s passion for mobile and leadership has led to an unrelenting output of groundbreaking mobile work for over 70 clients. The mobile practice has created many of the most successful sites and apps, including 17 applications that were listed in the iTunes App Store, the top branded application of 2008, a top ranked free iPad application, a top grossing iPad application and a commerce experience that generated over $5 billion in transactions. Paul’s success has not gone unnoticed. He was the youngest executive to receive Mediaweek’s Media All-Star award. The practice was recognized by Forrester as a mobile marketing agency Industry Leader, their top rating. His clients have won mobile marketer of the year, luxury mobile marketer of the year and a Cannes Lion. Paul's groundbreaking work and point of view have been sought out by and received press in the New York Times, WSJ, Adweek, Ad Age, Fast Company, Mashable, Wired, Contagious, SAI, MediaPost, Digiday & Mobile Marketer. Recent conference speaking engagements Television Upfront, SXSW, Mobile Upfront, IAB, Advertising Week, OMMA, Proxxima (Brazil), MMA, The Mobile Show (Dubai), INMA, Digiday, DMA, Digital Hollywood, SEMPO, Admonsters, SAI, Wharton and Harvard.Paul is also an advisory board member for several companies. Prior to Razorfish, he worked on many of the largest real estate transactions in history at the Weitzman Group as a Marketability and Feasibility Consultant and at SL Green as an Acquisitions, Dispositions and Structured Debt Financial Analyst. Paul received a BS from Cornell University and an MBA from UCLA.
Senior Vice President, Marketing and External Communications
Leading the teams responsible for Poynt’s communications, user acquisition and retention, Margaret has been instrumental in Poynt’s success and growth since its inception. She has over 20 years’ experience in branding, marketing, traditional and new media, and public relations, and over ten years of direct experience in location-based services. Margaret uses her experience and expertise to drive awareness and consumer acquisition and deliver corporate messaging to stakeholders. Margaret’s career began in the ad agency world where she delivered measurable results for a multitude of brands and corporations. Margaret’s passion for delivering strategic results led her to move “client-side” where she has worked for such well-known companies as WestJet, AutoDesk and now, Poynt Corporation.
Manager, Mobile Client Solutions
The Weather Channel Companies
As manager, mobile client solutions, Jeff Goldberg leads The Weather Channel Companies’ client solutions efforts in developing innovative Mobile and Tablet solutions for strategic accounts as well as driving sales strategy for TWCC Mobile.
Mr. Goldberg joined TWCC in 2008 and has an extensive background in developing and implementing revenue focused mobile solutions. In this role, he developed and executed several of The Weather Channel Companies’ first mobile and tablet strategies including the launch of TWCC first ad supported iPhone, iPad, and Android applications.
Prior to joining TWCC, Mr. Goldberg spent over 3 years in internet marketing at AOL and 2 years in ad sales marketing at Comcast.
Mr. Goldberg holds an MBA from American University’s Kogod School of Business and a bachelor’s degree from Emory University.
Vice President, Mobile
Louis Gump is vice president of mobile, responsible for managing CNN’s mobile business globally. Named to this position in July 2009, Gump is based in CNN’s world headquarters in Atlanta and reports to KC Estenson, senior vice president and general manager of CNN.com.
Recognized internationally as a seasoned leader in the mobile marketplace, Gump directs CNN’s mobile strategy and development to meet consumer needs and grow overall reach, usage and revenue. In this capacity, Gump coordinates among divisions to deliver world-class content across multiple mobile platforms including mobile web, downloadable applications, video and messaging.
Before joining CNN, Gump worked at The Weather Channel, where he led their mobile business. Prior to joining The Weather Channel, Gump served as director of business development at ExpoExchange, business development manager at 3MC and consultant for the former Andersen Consulting.
Since 2003, Gump has served on the Board of Directors for the Mobile Marketing Association (MMA), where he is past global chairman as well as past global treasurer. In 2010, he received the MMA’s first annual Lifetime Achievement Award for his leadership. Gump is active in other industry associations including the Cellular Telecommunications and Internet Association (CTIA). He has also been named one of the “Top Ten mobiThinkers” in the world, an award given by mobiThinking.com to recognize pioneers in mobile marketing.
Gump received his MBA from Darden School of Business at the University of Virginia and holds a bachelor’s degree from Duke University.
Google Mobile Ads
Jesse Haines leads marketing for Google’s mobile advertising business. During her tenure at Google, Jesse has worked across several of the company’s emerging products and platforms. She was one of the founding members of the Google TV Ads team and led the Google Display Network and YouTube B2B marketing teams.
Prior to joining Google, Ms. Haines was the vice president of brand development for Tommy Hilfiger’s womenwear division. She also worked as a consultant at Bain & Company. Jesse holds an MBA from the Kellogg School of Management at Northwestern University and a bachelor’s degree from Brown University. Jesse serves on the board of directors of Symphony Space. She lives in Manhattan with her husband and two years old son.
Co-Founder and Chief Marketing Officer
Geoffrey Handley is co-founder and architect behind The Hyperfactory. Geoffrey has over 10 years’ experience evangelizing innovative digital experiences, serving as a founding member of Asia’s leading intranet developer, Pacific Connections, prior to The Hyperfactory.
Geoffrey’s position as a respected industry spokesperson in the interactive mobile marketing and development industry in Asia Pacific has made him a familiar face across the board. He is one of the Mobile Marketing Association’s most active members in the Asia Pacific region and Founding Board Member of the MMA’s Asia Pacific Chapter, a key mobile player within the Asian Digital Marketing Association, a regular contributor to industry publications and a highly sought-after speaker and panelist in the region.
Senior Vice President, Group Director
Chris has been leading mobile marketing strategy and programs for clients since 2005. Among others, he has led brands at organizations including Unilever and Heineken USA into the mobile space with breakthrough, award-winning programs designed to drive awareness, engagement, and most of all, transactions. Currently, Chris heads the mobile marketing practice at Ryan, including strategy and development work for assignments from mobile advertising to branded app development to retail engagement.
Chris spent the first part of his career conducting strategic market research assignments for major CPG and B2B clients, and as such, remains passionate about translating market and consumer insights into best-in-class digital and mobile marketing platforms.
Vice President, Business Development
Andrea is the VP of Business Development at mphoria, where she is responsible for maximizing returns for Audience Owners. Andrea brings over 14 years of mobile industry experience to the table. Most recently, Andrea served as Associate Director of Innovation for Verizon Wireless, where she spear-headed a number of Strategic Business Development relationships, including partnerships with a diverse set of both Venture-backed startups and publicly traded innovators such as Amazon.com, BugLabs, and Lookout Mobile Security. Prior to joining Verizon, Andrea served in key business development roles at Kensington Creative and app developer, Inciscent. Andrea started her career in the Management Development Program at Metrocall. Andrea has a BA in International Relations from the George Washington University and an MBA in Marketing from the University of Maryland.
Mr. Hoffberg co-founded E-View Connections with Lloyd Roin, Edwin Layman, and Daniel Gruber in 2007. He will oversee advertising sales operations and development of new advertising products. He will also work with strategic partners, advertising sales reps, and advertising clients to negotiate the implementation of digital advertising sponsorship of E-View content.
Mr. Hoffberg brings to the company his experience in marketing and advertising, market research, and market demand consulting. Currently, he is the Managing Partner at Insight Consulting Group, a marketing and research consultancy in Chicago, where he has worked since 2006. In this role, he provides strategic marketing direction for clients such as Verizon Wireless, AT&T, United Airlines, Citibank, and many more. He is also responsible for development of the firm’s new business and management of day-to-day consulting operations.
Prior to this, Mr. Hoffberg worked as a Marketing Research Analyst at Research Pros in Chicago. He was also the President of HJR Capital, INC., a structured finance firm started in 2004. He has worked with fixed income securities at A.G. Edwards, where he was responsible for bringing new accounts to the company. Mr. Hoffberg studied economics at the University of Chicago.
Senior Director, Global Insights
Natasha recently joined Microsoft as the Global Director of Insights and Analytics for Microsoft Advertising—a newly created role. She comes to Microsoft from General Mills UK & Ireland where she was Head of Category and Consumer Insights. At General Mills, Natasha ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives including communications development and execution, new product development, consumer and shopper targeting and category visions.
Prior to General Mills, Natasha worked for Wirthlin Worldwide, a communications and branding research agency, in both the London and New York Offices. Natasha has a Ph.D. in Political Behavior and Psychology from Columbia University.
Director, Convergence and Mobile Strategy
A pioneer in cross-platform marketing and commerce, with global experience spanning Europe, Asia, and the USA. He recently joined Resource Interactive as Director of Convergence & Mobile Strategy, previously he was a key contributor to the mobile and cross-channel strategies of Macy’s and Bloomingdale’s, worked on mobile applications and mobile web initiatives for macys.com and bloomingdales.com, introduced QR code scanning, and a wide range of other technologies to enable and support cross-channel marketing and multi-channel commerce across the enterprise, such as behavioral targeting technologies, mobile promotions and coupons, and cross-channel media serving platforms.
Previously, he worked with companies such as GetJar.com, the world’s largest open platform app store, on mobile application management, monetization, and marketing. As a partner and VP of Mobile Strategy and Partnerships at Evryx Technologies (Shalink in Japan, SnapNow in UK) he created the first multi-modal mobile search application, combining text, audio recognition, and visual recognition/scanning technologies into a unified search platform. He also played a leading role in defining the mobile visual search and scanning technologies used in the applications of companies such as Buy.com, Barnes & Noble, and other major brands in Japan and Europe. In 2009 he partnered with ValueCommerce to provide Japanese consumers with the world’s largest mobile search and comparison shopping application using Evryx’s patented image recognition and mobile search technology. He also played a leading role in defining and launching one of the earliest mobile web based interactive TV applications for mobile phones for RipFone.com.
As Director of Interactive Media & Advertising at Vlaze Media Networks, he grew a small music video portal, into over 50 niche vertical sites and over 11 million unique visitors per month, and pioneered online video analytics and content syndication across publisher networks and social media. He has also served as a board member of the American Marketing Association of Orange County, managed advertising operations and affiliate marketing at SpecificMedia.com.
While in Japan he worked on a wide arrange of mobile applications and technologies for mobile marketing and m-commerce, from NFC payments, QR Code scanning technologies, and mobile marketing; and as a founder of Versetyles, he launched the first mobile subscription portals for urban and hip-hop music in Japan, with NTT DOCOMO and AU KDDI. He has also been a recognized as an industry expert by Forbes.com, where he was a contributor to Forbe’s list of America’s Most Promising Companies.
Vice President, Product Marketing and Operations
Matthew Hull is the Senior RVP, Product Marketing and Operations for AT&T’s AdWorks – AT&T’s cross-platform audience sales team. In this role, Matt is responsible for defining and realizing the product capabilities that deliver targeted audiences to leading advertisers across digital platforms. This includes the client services team that supports the advertiser, agency, and sales team. He also drives strategy and business operations for the business.
At AT&T, Matt has held prior roles in Corporate Strategy, Mobility, and Entertainment Services focused on defining and building the future of advertising at AT&T. Most notably, he was instrumental in launching mobile advertising at AT&T in 2008.
Prior to AT&T, Matt spent over 10 years as a strategy consultant for The Boston Consulting Group and Copernicus. He served information and entertainment companies on projects that defined market opportunity and execution. Clients and projects were both domestic and international including living in Brazil for nearly three years. He received his MBA from Wharton and his BS from Carnegie Mellon. Matt lives in Atlanta, GA with his wife Andrea, two children, and a dog. He enjoys golf, road biking, and motorcycles.
Senior Brand Manager
Energizer Personal Care
Jon has more than 12 years in CPG marketing and currently manages the Playtex Infant Feeding business. He has led an increased focus and investment in digital communication, including a complete redesign of the award winning Playtex Infant website and the launch of its Social Media and Mobile platforms. These are key strategic pillars in providing the brand’s target of pre-natal and new moms with information and education on infant feeding and Playtex products.
Jon received his MBA from Johnson Graduate School of Management and his BSME from Rensselaer. He lives in Trumbull, CT with his wife and 3 active children.
Vice President and General Manager, Ad Sales
Jim Jones is Vice President and General Manager of Sales at Tapjoy, where is responsible for running advertising and ad operations. In his role, he helps brands to leverage Tapjoy’s innovative mobile advertising solutions to reach their target audience and create meaningful mobile experiences.
Prior to joining Tapjoy, Jim was America’s Regional Vice President at Yahoo!, where he was responsible for managing and growing revenue with the Top 100 Global Ad Age accounts. Jones developed and initiated the global representation model for Yahoo! and helped scale the business unit’s revenue from $200 Million to $350 Million. Prior to Yahoo!, Jones was the Regional Vice President of West Coast Sales for CNET Networks, a leading source of technology and consumer electronics news and information.
Chief Executive Officer
Will Kassoy is Chief Executive Officer of AdColony, the leading HD mobile video advertising platform working with Fortune 500 brands and more than 70% of the world’s top grossing app developers. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles. He was Senior Vice President, Global Brand Management, for Activision Publishing, leading Activision’s global marketing organization inclusive of brand management, media, creative services, research, communications and business development, setting long-term product and go-to-market strategies for the biggest franchises in interactive entertainment, including Call of Duty, Guitar Hero, Marvel, James Bond and Tony Hawk. Prior to joining Activision, Mr. Kassoy held roles at The Walt Disney Company, AIA (Paris, France based consulting firm in artificial intelligence) and began his career at Capitol Records/EMI.
Director, Mobile Advertising
Omar currently severs as the Director of Mobile Advertising at airG, a global mobile social networking and entertainment provider. Over the 8 years has built a solid background in Product Marketing, branding, advertising, and business development. He has spent most of his career in the telecom and direct response industry. Having worked on both the agency and client side, Omar has helped build consumer branding strategies for many niche ethnic and mass target market groups.
Over the last 4 years at airG, Omar has been an instrumental part of developing airG’s global marketing and branding strategy, executing international advertising and promotions initiatives in the 40+ countries where airG operates. Omar’s significant contributions have led to the launch and growth of airG Publishing as one of the world’s largest mobile publishers. Today, Omar manages airG publishing to help brands reach the right audience.
Currently, Omar lives in Vancouver, Canada where he appreciates the outdoors, ethnic cuisines, and culture. Omar enjoys sharing his spare time with his family and friends.
The Weather Channel Companies
As sales director, Sean Kearney leads The Weather Channel Companies’ online, mobile and tablet sales efforts and strategy, across the Midwest region.
Mr. Kearney joined TWCC in 2004 and has held several leadership roles including mobile sales director, West and Midwest regions. In this role, he developed and executed several of The Weather Channel Companies’ first mobile and tablet strategies and ad sales partnerships.
Prior to joining TWCC, Mr. Kearney spent five years in digital sales with USATODAY and ad startup organizations.
Mr. Kearney holds an MBA from DePaul University’s Kellstadt Graduate School of Business and a bachelor’s degree from Northern Illinois University.
Senior Director, Mobile
Senior Vice President, Digital Marketing
The Agency Inside Harte-Hanks
Jeannette Kocsis oversees the Digital strategy and media programs at The Agency Inside Harte-Hanks. Jeannette is responsible for integration of new media, including social and mobile into client offerings. Her expertise includes social media, mobile marketing, Web site conversion strategy, digital marketing, search marketing and the Web data that informs strategy. She has vast experience across veritcals, with heavy focus on digital channels, and bringing ideas to life in all mediums.
Jeannette is the author of our Conversion Point™ whitepaper series, the methodology that we use for our Digital Practice, and our RMSocial™ methodology, used to integrate social media into CRM strategies.
Jeannette is a regular contributor for online publications and presents frequently at industry events and webinars on mobile marketing, search marketing, Web site conversion metrics and optimization, and social media marketing. She is also a contributing writer to Social Media Marketing for Dummies and Mobile Marketing for Dummies.
Jeannette serves on the DMA Mobile Marketing Council, the Email Experience Council and the DMA Search Engine Marketing Council, and is a founding member of the Advisory Boards for the Search and Mobile Councils. She was named to Mobile Marketer’s Mobile Women to Watch 2010 list, and she was honored as a Lifetime Echo Judge for the DMA.
Vice President, Advertising
Matt is currently the VP of Global Advertising at Poynt Corp. Matt possesses a comprehensive understanding of the mobile industry, advertising, as well as emerging technologies. Before joining Poynt, Matt was at MocoSpace, the largest mobile publisher in North America. As VP of Business Development, he managed advertising and carrier partners taking MocoSpace to profitability with over 22m users. He was also employed at m-Qube Inc. At m-Qube, he managed and advised the world's leading mobile content providers. Matt has been involved with many startups and has built an extensive network of entrepreneurs. Matt grew up and currently lives in the Boston area and holds a BA from Assumption College where is he is on the Alumni Board.
Vice President, Mobile Commerce
Thomas is a Vice President at Alcatel-Lucent with overall responsibility for the company’s Mobile Commerce solutions including: Optism™ Permission Mobile Marketing, Media Stores and Mobile Wallet.
He has over 13 years of international business experience in Business Development, Sales, Product and General Management and a proven track record of leading multi-cultural teams. With professional experience in Brazil, France, and the UK, Thomas has developed strong communication and negotiation skills, as well as the capacity to drive teams through innovation and passion.
Thomas serves on the Global Board of Directors of the Mobile Marketing Association (MMA).
Vice President, Digital Products
Co-Founder and Chief Executive Officer
Adam Lavine is CEO of FunMobility and the co-chair of the MMA’s Mobile Coupon Ad Unit Standards (MOCAUS) committee. Adam leads the charge at FunMobility to enable next-generation mobile relationship management products and services. Adam has grown FunMobility profitably through many periods of change and growth, building solutions for customers including Verizon Wireless, AT&T and T-Mobile, Disney, Universal Music, Chiquita, Nickelodeon and many more. Adam is a passionate student of technology, business and the arts, as well as being involved in various charitable causes.
Prior to founding FunMobility, Adam was founder and CEO of Specular International, a creator of 3D graphics and animation special effects software, which merged with a NASDAQ publicly traded company. Adam was an Animation Instructor at the University of Massachusetts at Amherst, where he produced and directed animations for the National Science Foundation. Adam serves on the Bay Area board of CoachArt, a charity to provide free lessons in the art and athletics for children with life-threatening illnesses. His personal interests include magic, juggling, poker and ukulele.
Vice President, Product Marketing and Innovation
Danielle Lee is the Vice President, Product Marketing and Innovation at AT&T AdWorks. Her team is responsible for developing new mobile advertising solutions, defining the go to market strategy and growing the mobile ad business. Lee originally joined Cingular Wireless (now AT&T Mobility) in 2007 to build their mobile video business, managing and marketing exclusive distribution relationships with programmers including HBO, NBC and WWE.
Prior to AT&T/Cingular, Lee spent 3 years at Showtime Networks where she directed new products marketing and advertising for the premium cable network. She was instrumental in building awareness and tune-in to Showtime’s award winning original series like Weeds, Dexter, Fat Actress and The L Word. Lee also bolstered subscriptions to the network by developing acquisition campaigns in collaboration with cable and satellite affiliates that involved brand partners including Xbox, Apple, and Haagen-Dazs.
Lee started her career at AOL managing a cross functional team to build, test and launch AOL and AIM client software for Windows and hand held devices in the Canadian markets. She worked closely with technologies, marketing, business development and legal to grow the subscriber base by 130%.
Lee has a Bachelor of Arts in political science from Columbia University and an MBA in marketing and media management from Columbia Business School. She currently lives in Montclair, New Jersey with her husband and their two children.
Analyst, Digital Advertising and Media
Rebecca Lieb is an analyst at Altimeter Group where she covers digital advertising and media, an area that encompasses brands, publishers, agencies and technology vendors.
Rebecca previously launched and oversaw Econsultancy’s US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch.
Earlier, Rebecca held executive marketing and communications positions at strategic consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann’s RTL Television. As a journalist, she’s written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety’s Berlin-based German/Eastern European bureau chief. Until recently, Rebecca taught at New York University’s Center for Publishing, where she served on the Electronic Publishing Advisory Group.
Her book, The Truth About Search Engine Optimization, published by FT Press, instantly became a best-seller on Amazon.com. It remains a top-10 title in several Internet marketing categories. Her most recent book, Content Marketing published in October, 2011.
Based in New York City, Rebecca is a former film critic who still spends way too much time watching hyper-obscure movies when she’s not scouring the outer boroughs for southeast Asian cuisine.
Consulting Partner and Research Director
Crone Consulting LLC
Heidi A. Liebenguth is Consulting Partner and Research Director at Crone Consulting, LLC, helping financial institutions, billers, merchants, payment networks, processors, start-ups and investors transform payments from a cost of business to revenue-producing new lines of business.
Heidi has direct and recent experience assisting multi-bank holding companies and major payment networks define and implement their mobile banking, mobile payment and customer self service strategies. She has executed RFPs and performed exhaustive due diligence research on over 60 different companies offering various forms of mobile financial and retailing services, payments and mobile self-marketing. Recently, she has been conducting extensive market validation meetings with major retailers, financial institutions, data processors and technology providers.
Heidi is a subject matter expert on all facets of customer self-service, self-marketing and loyalty. She has conducted extensive research on Internet Bill Presentment & Payment, online banking, emerging/alternative payments and other data processing services provided to financial institutions.
Prior to joining Crone Consulting, Heidi led her own firm providing advertising, public relations and communications strategy for business, non-profits and education. Her specialties include preparing research reports, independent articles, whitepapers, advertising and public relations campaigns.
Previously, Heidi was Advertising Manager at the American Broadcasting Company’s KABC-TV, Los Angeles, responsible for advertising and public relations.
She holds a Master in Business Administration degree, beta gamma sigma, and a Bachelor of Arts degree in Journalism, magna cum laude, from the University of Southern California.
Wave Collapse, LLC
Joy Liuzzo, President of Wave Collapse LLC, is one of the most sought after research partners in the mobile industry. Her expertise in all things mobile, from behavioral analysis to emerging trends to advertising effectiveness, gives her a unique perspective on which to advise and educate clients. At Wave Collapse, Joy is advising her clients on strategy optimization to drive revenue, using a foundation of research and insights. Combining data analysis, survey techniques, and proven approaches to increase sales, Joy continues to push her clients, and the industry, forward. As a frequent presenter, over 40 conferences in the past four years, Joy is known for her ability to turn data into rich stories that provide attendees with actionable take-aways and new perspectives, all while entertaining and engaging the audience. Prior to launching Wave Collapse, Joy was Vice President at InsightExpress. While there, she successfully built the mobile research practice from the ground up, establishing the company as a leader in the space. While in this role, Joy was elected as a North American Board Member to the Mobile Marketing Association, the only researcher on the board.
Partner, Portfolio Management
As a passionate leader who has built his career in digital communications, Josh joined UM at the beginning of 2006, where he serves as Partner, Portfolio Management. Over the last 6 years, Josh has worked for a wide variety of clients including ExxonMobil, Brown Forman, Intel, Sony, Verizon, Johnson & Johnson, and Burberry. He brought innovation and thought leadership to each of his global clients, from championing Brown Forman in the digital space, to specializing in branded entertainment programs for Intel and Johnson & Johnson, to harnessing emerging technology platforms for Burberry. At the beginning of 2009, Josh’s role within Universal McCann expanded as he was named Director of Mobile Media and Integration working with MEDIABRAND’s mobile arm, Ansible Mobile. He was responsible for overseeing US mobile activity for UM and J3 NY, including thought leadership for strategic planning, tactical conceptions, reporting and analytics, and account services.
Josh is a proud dad to son Noah and daughter Emory, and a devoted husband to his loving wife, Michelle.
Director, Global Digital Strategy
GE, Corporate Commercial and Communications
Andy leads a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and commercial acceleration. The COE will drive first-class digital capabilities in areas including, strategy, search, content, social media and customer engagement. In addition, the group focuses on training and development to help businesses gain marketplace understanding by driving scale, providing external perspective and identifying customer points of relevance.
Prior to GE, Andy worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands.
Before joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.
He is a frequent industry speaker and was recently named as one of the IMedia 25: Internet Marketing Leaders and Innovators.
Andy graduated from Indiana University and currently lives in NY with his wife and 2 children.
Senior Vice President, Sales and Business Development
Jeremy Martin is the senior vice president of sales and business development at 3Cinteractive. He has also been a managing partner at the company since 2006. Recently ranked 12th on Forbes’ list of America’s Most Promising Companies, 3Cinteractive (3Ci) is the leading provider of enterprise mobile solutions. In his role, Martin is responsible for directing the company’s market focus and relationships with strategic clients, vendors and partners. This includes ensuring 3Ci’s technologies and solutions maximize value and results for clients. Through his extensive experience in telecommunications, software and payments, Martin has developed a significant working knowledge of the mobile ecosystem, various mobile technologies and the intricacies behind delivering successful mobile initiatives.
Prior to joining 3Ci, Martin was a branch manager at Verizon Business, where he worked for six years. He was responsible for delivering telecommunications, technology, and software solutions to enterprise businesses across Florida.
Martin graduated from The Johns Hopkins University with a bachelor’s degree in economics.
Senior Director, Strategic Marketing and Digital
NBCUniversal | USA Network
With more than 12-years experience developing award-winning web sites followed by a career in multimedia marketing, Karine Méhu has developed a sharp eye for digital marketing campaigns and creating marketing platforms for top corporations. Beginning as an editorial assistant for BET Publishing, working on Emerge, BET Weekend and Heart and Soul magazines, Karine moved on to the role of producer with MSBET, a joint-venture between Black Entertainment Television and the Microsoft Corporation. As producer, Karine managed all content, editorial and video for the “Teen Summit,” channel. After nearly three years of working with BET while serving as a full-time student at Howard University in Washington, D.C., Karine graduated with honors and moved onto a role with e-Commerce firm “SingleShop,” located in Reston, Virginia.
Later, Karine returned to New York and worked for top advertising agencies including: DRAFTFCB, Ogilvy and Mather, Cline Davis and Mann and Euro RSCG MVBMS Partners serving a variety of clients including: American Express, Volvo Cars of North America, Motorola, IBM, Miller Brewing Co., Pfizer, Honda and Toshiba. Seeking to move from agencies into the publishing sector, merging both journalism and digital training acquired over the years, Karine took a position as Associate Director with newly formed Time Inc. Digital. After spending time with Time Inc. and working on digital properties such as SportsIllustrated.com, CNN.com, People.com and Instyle.com, Karine moved on to work with the World Wide Leader in Sports—ESPN. As Director of Multimedia Marketing, Karine’s core responsibilities were to provide compelling and engaging marketing programs for advertisers, which sought to reach a fan base within ESPN’s core digital properties (ESPN.com, ESPN3 and ESPN Mobile) and ESPN Networks. With ESPN, Karine created several award-winning advertising campaigns, including Ford’s “Redesign Sponsorship” of ESPN’s newly relaunched website, all digital and on-air extensions to “Section 140,” sponsored by Windows Phone and as the video platform evangelist, she was charged with managing the delicate relationship between talent hosts, league restrictions, athletes and brand clients on custom and location video shoots. Today, Karine serves as Sr. Director of Strategic Marketing and Digital for USA Network, a part of the NBCUniversal Comcast Family of networks. Within the last two years, Karine was honored by Black Enterprise Magazine as one of the "Top Advertisers and Marketers" (February 2011) and also named one of the "Rising Stars Under 40" (February 2012).
In his 13 years at the company, Paul Mello has been a key part of a team that helped turn VEGAS.com into the largest city destination travel website in the world. At VEGAS.com, a state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, seven days a week, 365 days a year to complement the information on www.VEGAS.com. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 50 locations including the Palms, Paris, Harrah’s, Bally’s, Excalibur, New York-New York, Luxor and more. Mello manages VEGAS.com’s product merchandising and customer experience teams, making sure the company has compelling offers and a consistent voice across all channels including online, mobile, retail and its contact center.
Chief Marketing Officer
Victor Milligan is the CMO of Nexage where he leads all marketing and analytic functions. Prior to Nexage, Victor was the CMO and Chief Strategy Officer (CSO) of Lavastorm Analytics, where he successfully repositioned Lavastorm into the operational intelligence space and put them on a growth trajectory in the vibrant analytic market. Before joining Lavastorm, Victor was a Senior Managing Partner at Gartner, leading their global industries team, and cut his cloth at BoozAllen where he consulted to telecom and mobile companies in the US and across the globe.
Vice President, Mobile Marketing and Corporate Development
With over 15 years of wireless start-up experience, Dejan has core expertise in sales, business development, corporate strategy and mobile marketing.
Dejan currently serves as the Vice President of Corporate Development and Mobile Marketing at airG, a global mobile social networking and entertainment provider. Since 2003, he has been handling various aspects of the airG’s business. More specifically, he directly contributed to developing top-tier carrier partnerships in 40 countries and growing the airG user base to over 70 million.
Prior to joining airG, Dejan co-founded Canada’s first and largest independent mobile virtual network operator, Cityfone Telecommunications. Cityfone was the second largest successful start-up in the mobile sector and operated several consumer facing wireless brands including Cityfone, Searsconnect ™ Wireless (for Sears Canada), and Talk & Save® Wireless (for RBC Financial). In July 2010, Rogers T Wireless acquired Cityfone.
Dejan is passionate about connecting brands and advertisers to the right audience. He resides in Vancouver, Canada and enjoys spending time with his family.
Associate Director, Mobility
Starcom MediaVest Group
As Associate Director of Mobility at MediaVest USA, Jesse Missad leads mobile strategy and investment for Microsoft specializing in digital and emerging media platforms. In addition to his client responsibilities, Jesse runs the MediaVest Mobility Center of Excellence: A cross-client thought leadership team dedicated to pushing education and practical application of the mobility space across MediaVest clients.
With 7+ years of digital and mobile experience, Jesse has led a diverse client roster, including Microsoft, P&G and Ford, in establishing digital analytics standards and drives them into emerging mediums.
Jesse is a member of The Advertising Club of NY, frequent IAB participant, and a sought after participant on various industry panels and committees.
Manager, Search and Mobile Marketing
In his position as the Search and Mobile Marketing Manager for fifth-generation, family-owned Omaha Steaks, Steve Morse lends his expertise to help the company navigate the ever-changing opportunities in the world of e-commerce. A former small business owner, Steve’s knowledge and entrepreneurial spirit combined with his passion for developing and implementing innovative online and mobile strategies have resulted in the company’s solid success and reputation as an e-commerce industry leader.
Chief Revenue Officer
Tony’s experience and achievements in the ad tech field are proven. His sales and operations successes at DoubleClick and Yahoo were recognized by Sequoia Capital, who tapped him to build the revenue models and sales teams at both YouTube and AdMob. Most recently Tony was General Manager, North America, at mobile advertising company, Mojiva. There he was an integral driver of both Mojiva, the mobile ad network and Mocean Mobile, the ad serving platform. Tony holds the distinction of being the only four-time Platinum Sales Award MVP at Yahoo, and has been a key catalyst in several successful acquisitions throughout his illustrious career.
Vice President, Products and Marketing
As Vice President of Products & Marketing, Eric helps brands leverage the power of the Digby Localpoint Mobile Platform with focus on leveraging location, marketing, commerce and analytics. During his 18 year career, Eric has ridden the cutting edge of a number of online revolutions at a variety of successful startups including Pluck (now part of Demand Media), Powered, DataBeam (now part of IBM) Direct Hit (now part of Ask Jeeves) and Question Technologies (now part of Motive Corporation). He holds an M.B.A. degree from the Kellogg School of Management at Northwestern University and B.A. degrees in Information Systems and Marketing from the University of Cincinnati.
Senior Vice President, Mobile Strategy
Jason Newport is an accomplished mobile, social and emerging media expert and SVP of Mobile Strategy at Carat where he leads the agency’s mobile practice and cross-media platform development. His clients include The Home Depot, Disney, Diageo, Pfizer and GM among others. He is also a founder and former Managing Director of Omnicom Group’s mobile marketing specialist consultancy, MobileBehavior.
Newport currently chairs the Digital Place-Based Advertising Association (DPAA) Committee on Convergence. He is a frequent speaker at advertising industry conferences and emerging media forums and immersions.
Before founding MobileBehavior, Newport led the social and youth marketing efforts for AT&T as Senior Vice President & Partner at Fleishman-Hillard. Under his stewardship, AT&T developed and brought to market a suite of groundbreaking social and mobile applications including MySpace Mobile, one of the fastest selling mobile applications in history.
Previously, Newport led business and consumer multimedia product marketing for AT&T Wireless at Quinn Fable in New York City.
Newport’s career began in telecom product marketing at i3 Mobile where he developed and managed the youth and lifestyles product suite. He negotiated performance and publishing rights and rates, extended music’s relevance to the handset and brought the first ringtone library to market.
Newport attended Indiana State University, where he received a Bachelor of Science Degree in Marketing. He is an avid advertising, music and technology writer and contributor to a variety of blogs and websites.
Eimear O’Connell leads HSBC Retail Bank’s strategic planning across all media platforms in the US, continuing to spearhead a focus on integrated media partnerships and ROI. She has been at HSBC for four years, and prior to this, she led eCommerce Marketing initiatives for GE Money’s private label credit card business, and managed customer focused campaigns in the eBusiness group at CitiCards. Eimear’s work builds upon 14 years of internet marketing experience mainly in financial services, but beginning with companies such as DealTime.com and About.com. She has a successful track record of delivering innovative solutions to meet business needs.
Vice President, Ecommerce Customer Experience
Senior Vice President, Global Mobile Alliances and Investments
Mehmet Pasa is Group Head/SVP, Global Mobile Alliances & Investments in the Emerging Payments Group of MasterCard Worldwide. In this role, Mr. Pasa leads partnerships with global mobile players, and identifies acquisition and investment opportunities for MasterCard in the mobile space.
Prior to his current role, Mr. Pasa held a number of executive roles in MasterCard focusing on strategic issues across the Global Product organization. His initiatives ranged from identifying new business opportunities and developing strategies for high priority business areas to driving performance improvement in critical operations.
Mr. Pasa has more than 12 years of strategy consulting and banking experience working throughout N. America, Europe and Asia. He has advised both global and regional financial institutions on a broad range of strategic, organizational and operational issues; including growth and acquisition strategy, new business models, partnerships, marketing, organization design and change management.
Previously, Mr. Pasa was a senior member of the Financial Services practice at McKinsey & Company (Hong Kong & Istanbul), Oliver Wyman (NY) and Digitas (NY). He holds a doctorate degree in Economics and Marketing from The University of Chicago Graduate School of Business, an MBA from Tulane University, and a BS from the University of Virginia.
Co-Founder and Chief Executive Officer
Recently named 2013 “Mobile Evangelist of the Year” award, Jack is one of the premier thought-leaders in mobile marketing and wireless, and responsible for spearheading Vibes’ strategic direction and driving the company’s position as the leading provider of mobile relationship management technology solutions. An entrepreneur and builder, Jack has specific expertise in business development, strategic client management and consumer marketing.
Jack currently serves as Chairman of the Mobile Marketing Association’s Global Board and on the CTIA Wireless Internet Caucus. For over 15 years, Jack has been an active participant in the industry, having been honored in 2005 with the MMA’s “Outstanding Individual Achievement” award, and speaking at numerous mobile marketing events, including Adobe Digital Summit, RAMP and the Customer Engagement Technology World. Under Jack's leadership, Vibes has recently been named one of the Top 100 Digital Companies by Built in Chicago, named a finalist in the MMA Smarties Awards, Chicago Innovation Awards, and Mobile Excellence Awards, as well as being ranked #92 in the 2007 Inc. 500 list of fastest growing US companies.
Founder and Chief Executive Officer
Dorrian Porter is the founder and CEO of Mozes. He co-founded HigherMarkets, an on-demand software company in 2000 and later led it to its acquisition by SciQuest (Nasdaq: SQST) in 2002. Dorrian worked at the combined company until 2005, where he helped significantly grow the business and shape the company’s product offerings. Previously, Dorrian practiced law at Wilson Sonsini Goodrich & Rosati, where he represented a wide range of tech companies. Prior to joining WSGR, he worked in Canada as an associate at McCarthy Tetrault, an analyst at Harrowston, and in the Prime Minister’s Office. Dorrian received his law degree and MBA from the University of Toronto and a bachelor’s degree concentrated in Public Policy and Administration from the University of Ottawa.
Senior Marketing Manager
Chief Executive Officer
Steve Potash is President and CEO of OverDrive, Inc., a company he founded in 1986. Under his leadership, OverDrive has become the leading multichannel digital distributor in the world for eBooks and Digital Rights Management solutions for publishers, retailers and libraries. OverDrive is a key partner to Random House, HarperCollins, Microsoft Corporation, and more than one thousand US and international trade, education and academic publishers and retailers for their digital products. Today OverDrive distributes more than 800,000 copyrighted digital book titles and provides managed eBook and digital audiobook services for more than 18,000 schools, libraries and institutions worldwide.
Prior to OverDrive, Steve was active in the practice of law, served as Special Counsel to the Ohio Attorney General, served as an acting Municipal Judge, and authored technology columns for the American Bar Association Journal. A native of Cleveland, Ohio, he earned a B.A. in Journalism from The Ohio State University and his J.D. from the Cleveland-Marshall College of Law. He is currently licensed to practice law in Ohio and federal courts.
Steve and his wife Loree Potash (an attorney and former librarian) and their three adult children are all active in digital publishing, education and library activities.
Senior Vice President, Digital Strategy
As Senior Vice President, Digital Strategy at Zenith, Jeff Ratner works with planning teams on many of the agency’s key accounts including JP Morgan Chase, Nestlé, Reckitt Benckiser, Sonic, and Georgia Pacific. In addition, Jeff is a principal within the agency’s Liquid team, responsible for trend spotting, advanced ideation, and platform development.
Jeff’s experience literally ranges from A to X—Advil to Xerox, with a career spanning both the client and agency side. Starting out at Young and Rubicam as a spot television buyer, Jeff quickly moved through the media ranks and in 1994 co-founded one of the first full-service Interactive Media and Creative production divisions within a large agency.
Prior to joining Zenith, Jeff led the digital strategy team at GroupM’s Mindshare and Maxus agencies where he engaged directly on accounts such as Bristol Myers-Squibb, Sprint, BP, Merrill Lynch, HSBC, Summit Entertainment, LG, and Unilever.
Jeff is a graduate of Syracuse University and currently resides in Livingston, N.J. with his wife Kim, and daughter Bella, 3 and Tahlia, 1.
Head, Mobile and Social Solutions, Americas
Tim Reis has been leading the mobile and social teams at Google since 2010. Reis has been at Google for more than four years, holding a variety of other positions. In addition to working for Plum TV and Forbes Magazine, Reis also founded T. Reis & Company, Inc., an independent advertising sales firm representing magazines. Reis is a former member of the Board of Directors of the Promotion Marketing Association and co-chair of the PMA’s Digital Center of Excellence.
Executive Director, Analytics
Condé Nast Research & Insights
Chris leads the Analytics team within Condé Nast Research & Insights. This team strives to provide Condé Nast and its clients with the most accurate and actionable insight on consumer behaviors across all media. He joined Condé Nast after three years at Kraft Foods in a combined role across the corporate research team and CRM marketing team. In this role, Chris led Kraft’s international web analytics strategy and execution on more than 100 brand websites. He defined the marketing strategy, including search and display media buying, for kraftfoods.com (now kraftrecipes.com, a top online recipe destination and the largest CPG marketer owned website). He also led the strategy for monetization of the international Kraft CRM program which included online and email ad sales, syndication, and strategic partnerships.
Prior to Kraft, Chris was on the Strategy and Analytics team at the digital marketing agency, Digitas. While at Digitas, his focus was on the measurement and optimization of online media for clients in the CPG, travel, and job search verticals.
Chris is an alumnus of Bucknell University and currently lives in Morristown, NJ.
Vice President, Digital / Solutions Marketing
As VP of Mobile for Webtrends, Mike is responsible for all facets of Webtrends mobile analytics business. Ricci just joined Webtrends after serving as VP and Mobile Practice Leader for Merkle where Michael established Merkle’s mobile marketing practice and helped bring aboard brands like Wendy’s, Samsung, Lord & Taylor, ASK.COM, Lane Bryant, TGI Fridays, DirecTV, Clorox and a slew of others. In a relatively short period of time, Michael established Merkle as the premier mobile marketing player in the eCRM space.
Prior to Merkle, Mike was VP of Creative and Strategy for iLoop, a premier mobile marketing firm focused on assisting marketers, digital agencies and other entities create effective mobile marketing strategies and user experiences. At iLoop, Mike helped Sony, Paramount, Coca Cola, Quicksilver, P&G, Vans, Western Union, Live Nation, Warner, Lexus and many others forge compelling strategies for their mobile marketing initiatives. Mike also helped develop a comprehensive mobile marketing strategy for President Obama’s election campaign – an effort that helped the campaign earn recognition as the 2008 Mobile Marketer of the Year.
Earlier, Mike oversaw Volantis Systems’ Content Services business and helped clients such as ABC (Oscars), WWE, CBS Mobile, Disney, Discovery, EBay, Financial Times, Reuters, Hearst, and others tap into the power of mobile.
Vice President, Marketing Research and Education
Recovering attorney turned marketer, Jeff spearheads ExactTarget’s SUBSCRIBERS, FANS & FOLLOWERS research series, all SUBSCRIBERS RULE! initiatives, and ExactTarget’s Connections user conference programming. In addition to heading up Marketing Research & Education Group at ExactTarget, Jeff is a lover of bacon, Diet Coke & great music. Jeff has written for MediaPost’s Email Insider, Marketing Profs, and Website Magazine and has spoken at countless industry events including ad:tech, Argyle’s, CMP Leadership Forum, marketing Sherpa’s Email Summit, MediaPost’s Email Insider Summit and WOM Supergenius.
Vice President, Online and Mobile Media Sales
Michael joined AT&T AdWorks in April 2011 to run online and mobile sales.
Michael is an industry leader who has held various executive level roles at major media organizations and early stage companies.
Before joining AT&T, he was President of Oggifinogi, a rich media technology company, that was sold to Collective in February 2011. Prior to that, Michael was EVP & Chief Revenue Officer of Babelgum, where he oversaw global advertising sales, distribution and trade marketing. He was responsible for launching Babelgum, the global web TV platform, to the advertising community worldwide.
Prior to Babelgum, Michael served as Senior Vice President and General Manager of WeatherBug’s Consumer Division, where he led the consumer portfolio of products across the Internet, mobile and broadcast. He joined WeatherBug in 2005 as Senior Vice President, Advertising Sales & Marketing where he transformed WeatherBug into a powerful brand ensuring consumers could access WeatherBug’s live local weather data anywhere, anyplace, anytime and where brand marketers could reach an engaged audience. Under Michael’s leadership, WeatherBug won the acclaimed 2007 ASPY award for Best Customer Service. (The ASPY group is made up of over 100 agency votes). Prior to WeatherBug, Rosen served as Senior Vice President, Media Sales & Marketing for Bloomberg L.P. where he created the first formalized marketing department for Bloomberg Television and Radio and oversaw all Bloomberg advertising sales across the Internet, radio, print and television properties.
Prior to running media sales, Rosen grew the distribution of Bloomberg Television in the US, which realized significant double digit growth under his leadership. Prior to joining Bloomberg in 2000, Rosen served as Director of Marketing and Business Development for News Corporation’s News Digital Media Group. There he created Fox’s first Internet strategy for their Owned & Operated Fox Broadcast television stations. Previously, Rosen worked at Showtime Networks, Inc. in numerous capacities including sales, marketing and Interactive development.
Michael served as the co-chair of the Interactive Advertising Bureau’s Sales Executive Council and is active in many industry organizations including the Online Publishers Association, iMedia and the Upstream Group Seller Forum. He previously served on the Board of Directors of the Financial Communication Society and was active in the Ad Council’s Media Steering Committee, Cable Advertising Bureau, Association of National Advertisers, and the Cable & Telecommunications Association for Marketing (CTAM). He earned an MBA in Marketing from NYU Stern School of Business and his undergraduate degree from Syracuse University.
Senior Product Manager
Nathan Rowe runs Product Management for AirDefense Solutions product line in Motorola’s Enterprise Networking Communications division. He brings over 10 years of practical experience in information technology and information security with a focus on networking and wireless technologies. He has worked extensively with large organizations to help define and implement security and network support strategies to enable reliable secure wireless applications. He also participates in wireless security research and leads wireless security and vulnerability assessment training classes. Nathan received a BS from the Georgia Institute of Technology in Computer Engineering.
Vice President and General Manager, e-Commerce and Interactive Marketing
Time Warner Cable
Rob Roy uses strategic planning to drive revenue and margin growth across multi-channel formats for Time Warner Cable. Previously, he was the Director and GM for mygofer.com of the Sears Holdings Corp. Prior to that, he worked at Circuit City from 2004 to 2008, most recently as a Senior Category Manager of New Business and Firedog Services on circuitcity.com.
Mobile Lead, Consulting
As the Mobile lead within the Global Adobe Consulting group, Carl Sandquist has assisted dozens of Fortune 500 clients with their mobile initiatives including Disney, CBS, Allstate and MTV Viacom. He currently leads the development and deployment of many mobile solutions offered through the Consulting group, both for mobile web and mobile apps. Carl has 15 years experience in the Internet industry and holds two Master degrees and a patent.
The International Man of Memory™
Senior Manager, CRM and Precision Marketing
The Coca-Cola Company
Tara Scarlett, Senior Manager, CRM & Precision Marketing, The Coca-Cola Company combines the art of marketing with the science of data in leading teams to design precision marketing programs focused on building stronger relationships between brand and consumer through innovative technologies like mobile and digital. With over 14 years marketing experience, she excels at visualizing the possibilities and defining approaches to make programs come to life with purpose and value to the brand and the consumer. Scarlett has proven valuable for many brands including AT&T, Bloomingdales, Cetaphil, Coca-Cola, Marriott, and My Coke Rewards among others. A graduate of Ohio Wesleyan University, she holds a Bachelor in Fine Arts and received a Professional Certificate in Customer Relationship Management, CRM 2.0 and Social CRM from BPT Partners. Scarlett is a past board member with CRMA and AMA and a current board member of a Business Leadership Foundation in Tennessee.
President and Chief Executive Officer
Impact Mobile Inc.
Gary Schwartz has been named the Mobile Commerce Evangelist of the Year 2013. Mr. Schwartz has been at the frontlines of the mobile industry for over a decade and is the author of two books, “The Impulse Economy: Understanding Mobile Shoppers” and “Fast Shopper. Slow Store: A Guide to Courting and Capturing the Mobile Consumers,” both of which highlight the current state of the mobile commerce space and chronicle the significant impact that the mobile revolution is having on retailers.
Toronto-based Mr. Schwartz is also a chair at emeritus mobile for the Interactive Advertising Bureau and the Mobile Entertainment Forum NA and chair of the mobile committee for the Canadian Wireless Telecommunications Association. As president of Impact Mobile for the past 12 years, he has helped retailers leverage mobile technology to advance their marketing goals.
With boundless energy, Mr. Schwartz is ready to praise mobile’s virtues to marketers, retailers and agencies. Besides his books, Mr. Schwartz takes time to speak at events and even organize them, the latest being the Multi-Screen Summit. He has clocked mobile miles like no other executive in the business.
In 2009, Chris joined C.TRAC and has since turned a one-man-show into a talented and growing team that has become one of ExactTarget’s premier partners. Chris has been instrumental in growing C.TRAC’s interactive client base from one to more than thirty in three short years. Chris has extensive agency and client experience having worked at prestigious agencies such as Wyse and Doner as well as National City Bank (now PNC). He is the President of the Cleveland Web Association and has spoken at industry events including the Direct Marketing Association and World Usability Day. He is very proud of his Martin guitar and extensive collection of Springsteen bootlegs. But he is most proud of his wife and three year old twins. Chris studied at Miami University (Oxford, Ohio) and holds a degree in Marketing.
Senior Vice President, Strategic Insights and Research
Lead Anchor, Managing Editor and Program Director
A founding member of the bnetTV team, Tony Sklar is the lead anchor and managing editor for the award winning network. Tony is the director of Programming at the network and is a leading reason of the massive growth the network has experienced in the past 10 years. Tony was one of the pioneers in online video broadcasting with such shows as “UpTic”, “The Morning financial report” & the award wining “Technolopolis” Tony has interviewed many heads of state, government officials, and organizational leaders from around the globe. He has also sat down with some of the worlds top corporate leaders including Allan Mulally, Ted Turner, and Anne Bouverot. With over 10 years of broadcasting experience, Tony Sklar has been the creator of bnetTV’s programming. Hosting live and taped shows from across the globe, Mr. Sklar has been the front-runner in creating bnetTVs global audience. Mr. Sklar has over 10 years experience in the financial sector, from “on the ground reporting” at the NYSE, the NASDAQ and the NYMEX. Prior to starting with bnetTV, Tony work in the financial services industry where he studied to become a stock broker, financial Planer and a his Level II CFA. Tony has an education background in Biology, Life Sciences, Biotechnology and anthropology.
Chief Executive Officer
Nicole Skogg is the CEO of SpyderLynk (www.spyderlynk.com) and a mobile marketing evangelist. She founded SpyderLynk in 2006 with the vision of leveraging brand logos and camera phones to bring the interactivity of the Internet to traditional media.
SpyderLynk gives brands the ability use any mass marketing materials to activate a mobile dialog with consumers via an interactive brand logo. Called ‘SnapTags’, these interactive brand logos are SpyderLynk’s best-in-class mobile tagging solution that makes any logo a gateway to a mobile engagement.
Ms. Skogg started her career as an optical engineer, developing and marketing cutting-edge lighting systems. Using her background in mathematics and vision perception, she pioneered the development of the SnapTag– a logo that functions as an interactive mobile marketing tool when photographed with a camera phone. Over the past four years, she has built a company around bringing highly functional mobile marketing solutions to brand marketers. Ms. Skogg was recently named one of Mobile Marketer’s “Mobile Women to Watch in 2011”.
Kerri Smith is the Director of Mobility at iProspect where she leads product development and strategy for the company’s mobile services. She joined iProspect in 2008 working in client services and applying her previous mobile expertise. On the account side, Kerri led innovative campaigns, utilizing her experience in forward-thinking integrated media and search for clients such as Wells Fargo and Gap, Inc to help the marketers succeed in an ever-changing marketing landscape. She has led many industry webcasts for SMN and appeared on the Mobile Search Ads panel for SMX: East in 2010.
Previously Smith worked at Range Online Media. Prior to that she had a rewarding career managing mobile marketing campaigns for Mango Mobile, working in the television production business with The Daily Buzz, and working on local marketing programs for IBM.
Smith graduated Cum Laude from the University of Central Florida prior to beginning her marketing and mobile-focused career.
Chief Revenue Officer
Marketing Manager, Location and Commerce
Associate Mobile Director
Elevation through Innovation. As the head of Airwave’s East Coast mobile division, Frederick is focused on developing sound mobile strategy and identifying the right mobile tools to deliver superior results for clients. By supporting existing and creating new mobile apertures fueled by exponential consumer demand in mobility, Airwave continues to develop strong leadership and strategic viewpoints for OMD’s mobile vision.
A 5 year expert in mobile media, Frederick has led the forefront of mobile innovation, redefining the category and the value OMD brings to client success and relationships. Expanding the Airwave product and growing its service offering, and creating benchmarks previously unattainable ensures that OMD clients are constantly moving forward with the speed of innovation. Airwave is creating best in class service shaped by tomorrow’s mobile market.
Frederick helped establish Airwave after 4 years of digital experience where he focused on new platform exploration for OMD’s top clients. Frederick is an expert at developing strategic partnerships encouraging and developing the strengths in others for a common goal.
Chief Revenue Officer
Marcus Startzel is the General Manager, North America at Millennial Media. He is a veteran of interactive media, and he serves the key role of inspiring the advertising community to leverage the uniqueness of mobile to achieve their broader business goals. Marcus built and leads the world class team at Millennial that works with 22 of the top 25 Ad Age advertisers and has been designated as the preferred mobile advertising platform by major agency partners.
Prior to joining Millennial Media, Marcus held various media sales leadership positions, including Advertising.com where he gained expertise in all areas of interactive advertising, from hyper-local targeting to broad reach executions. As VP, Sales at Advertising.com, Marcus inspired his team to lead the company to great success in the digital media space by developing creative and winning selling strategies. Marcus is a former U.S. Naval Submarine Officer and qualified nuclear engineer.
Marcus is a Stevie Award winner and a regular speaker at industry events like ANA, Advertising Week, J.D. Power Automotive Roundtable, and Internet Week.
Marcus graduated from the United States Naval Academy with Merit, and currently resides with his wife and three sons in Annapolis, Maryland.
Vice President, Business Development
Grant is a sales and business development executive with more than 15 years experience in Digital Media and SaaS Platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships with Yahoo’s! strategic agency partners. Grant joined Yahoo! from their acquisition of Maven Networks in which he was the Director of Sales & Alliances responsible for worldwide sales of Maven’s Video Publishing and Advertising Platforms to leading Media & Entertainment companies.
Chief Executive Officer
Mobile Marketing Association
Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past two years, Greg has transformed the association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA’s core resources, Greg has more than doubled the organization’s revenue, oversees 700+ member companies globally and works alongside top “mobile-first” brands on the MMA Global Board.
The MMA’s position on mobile marketing, “nothing gets marketers closer to consumers than mobile,” is a testament as to why Greg, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers.
While Greg is an expert on mobile marketing, his background expands to include both the traditional and digital arenas. He was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing. During his tenure, Greg grew the IAB’s revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB.
With nearly three decades spent in marketing, two of which focused on digital and emerging technology, Greg has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network and advised two dozen other venture-backed businesses.
In addition to being a member of the National Speakers Association, Greg is an author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”.
Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing.
R. J. Talyor
Vice President, Mobile Products
ExactTarget Marketing Cloud
As Vice President, Mobile Products at ExactTarget, R. J. owns mobile product strategy and innovation at ExactTarget. In addition to consulting with clients on interactive marketing, R. J. has spoken at industry events, authored case studies, whitepapers and book chapters on the topics of mobile, email, social and privacy/deliverability. R. J. assists in running Mobile Indiana, and spends his free time as a masters swimmer, marathon runner and sometimes gardener.
R. J. holds a Bachelor of Arts degree in English from DePauw University and a Masters of Fine Arts degree from Purdue University.
Director, Digital Strategy
Rohit (pronounced “Ro-hit”) Thawani, Director of Digital Strategy at BBDO, is responsible for bringing innovation, technology, insights and ideas to his agency’s brands. Rohit comes in at the inception of a brand’s digital strategy and leads the digital all the way through the brief, ideation and execution. While at BBDO, Rohit got Lowe’s onto the iPad, and their digital magazine became the #1 free iPad app in the Newsstand, ahead of NY Times. He has also led high profile executions for M&Ms, Snickers, and Foot Locker.
Before BBDO, Rohit spent 5 years in the digital planning and buying department at Starcom Mediavest Group in NY. In 2007 he concepted and executed the internet’s first UGC homepage takeover as part of Cherry Coke’s relaunch. Coca-Cola’s digital media thought leadership for Super Bowl, American Idol, Olympics, NBA and NASCAR all came through Rohit from 2007-2009. He then took his talents to the Heineken brands and created a partnership between Amstel and the Vimeo Film Festival.
Rohit has always championed three philosophies: media and creative should have never been split; mobile mobile mobile; and death to banners. In 2008 OMMA Magazine named Rohit a “Digital Rising Star.”
Rohit was born in Nigeria and moved to Hoboken when he was 2. After graduating from The College of New Jersey in 2003, he worked at a small full-service ad agency, then sold industrial packaging supplies and equipment, and then went on to college marketing. He made his way to NYC in 2006 and the rest is history.
Rohit enjoys Star Wars, Legos, Star Wars Legos, Reddit and the Baltimore Orioles. Rohit is afraid of ghosts.
You can find @vohit4rohit on Twitter, Instagram, Pinterest and Facebook.
Vice President, Executive Creative Director
As VP & ECD of R/GA’s Mobile and Emerging Platforms group, Richard’s current focus is on creating integrated interactive user experiences across the web, wireless, and physical spaces. He has worked on key R/GA accounts such as Avaya, Nike, Nokia, Reuters, T-Mobile, and Verizon Wireless.
While at R/GA, Richard has accumulated almost every major industry award including the Cannes Titanium Lion, Cannes Gold Cyber Lion, the Grand Clio, the GRANDY and the D&AD Black Pencil. He has served as a judge for the International Clio awards and the Global Mobile Marketing Association Awards and has appeared as a guest lecturer and critic at NYU’s Interactive Telecommunications Program and Parsons the New School for Design. Additionally, Richard has spoken at numerous conferences, including Advertising Week, the One Club, and at the Nokia World Forum in Amsterdam. He previously served on the board of the Mobile Marketing Association.
Richard was a graduate fellow at NYU’s Interactive Telecommunications Program where his project work concentrated on systems design and mobile human computer interaction.
Vice President, Business Development
Adam Towvim has over 17 years’ experience working at the intersection of the mobile and digital media. Adam currently serves as Jumptap’s Vice President of Business Development, where he is responsible for the development of Jumptap’s data strategy. Prior to Jumptap, Adam held business development roles at Radialpoint, and Lightbridge. At Radialpoint, he helped lead Radialpoint’s entry into the US market working with Verizon to create a $25mm line of business. Before Radialpoint, Adam was at Lightbridge leading their mobile data partnerships and product development. Prior to Lightbridge, Adam was working for Diamond Management & Technology Consultants, a management consulting firm. At Diamond, Adam was on the interim executive launch team of Switzerland’s first 3G operator and Europe’s first app marketplace. Before Diamond, he worked at American Management Systems in the Mobile Telecom practice. Adam holds a BA from Columbia University and an MBA from Carnegie Mellon’s Tepper School.
Founder and Chief Content Officer
The 60 Second Marketer
Jamie Turner is the co-author of How to Make Money with Social Media and Go Mobile. He is also the Founder and Chief Content Officer of the 60 Second Marketer.
He has helped companies like AT&T, CNN, The Coca-Cola Company and Cartoon Network grow their sales and revenue with innovative marketing programs.
He is also a regular guest on CNN and other networks on the subject of branding, social media and mobile media and is an in-demand marketing speaker for corporations, events and trade shows around the globe.
Jamie has been profiled in the world's best-selling college-level marketing textbook and is a guest columnist for Social Media Examiner, MarketingProfs and Mashable.
Senior Vice President, Digital and Mobile
Andy Vogel is the Senior Vice President of Digital & Mobile for Tribune Interactive. In his role, he is responsible for all digital, mobile, branded and converged media executions across the Tribune portfolio that includes 8 major daily newspapers including the Los Angeles Times and Chicago Tribune and 23 broadcast television stations, including WGN America on national cable and Chicago’s WGN-AM.
Andy is a pioneer in developing revenue strategies for new and emerging businesses. He has held senior level business development, technology marketing and sales positions in the software, Internet, automotive retailing and newspaper industries. He created the first group online sales department for Gannett Company, and ran digital strategy and sales for Journal Communications and the paid subscription website PackerInsider.com (at the time the second largest paid subscriber base after ESPN Insider).
He was general manager of hyper-local media pioneer Backfence.com where he grew multiple city sites with zero marketing spend utilizing early social media and grassroots marketing. He was part of the start-up team at cars.com launching over 100 affiliate sites, and, as consumer product manager, ran the first functional redesign team.
He ran business development for Nextron, a Silicon Valley based software developer for the Telco industry while acting as one of the founding members of the Chicago Interactive Marketing Association, and later went on to found the Milwaukee Interactive Marketing Association. He sits on the North American Board of the Mobile Marketing Association and has formed its first Mobile Publishing Committee.
Mike Vorhaus is the President of Magid Advisors, a unit of Frank N. Magid Associates. Mr. Vorhaus founded the Internet and New Media practice in 1995, with AOL and Excite as his first two clients. Magid has completed over 2,500 engagements with over 100 clients including Google, Digg, LinkedIn, Metacafe, MSN, Ask Jeeves, Yahoo!, Warner Bros, Reuters, AOL, Dow Jones, NY Times, Tribune, USAToday and NBC.
Mr. Vorhaus began the Gaming practice in 2001 with EA and Sony as his first two clients. Mike now works with most of the major game publishers. He provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. Mr. Vorhaus has consulted on a number of film projects such as You've Got Mail and The Matrix. He has also led Magid's efforts providing investment and strategic advice to investment firms regarding media and related assets.
Mike has been a regular columnist in the magazine Advertising Age and is regularly quoted in publications such as the New York Times, the Wall Street Journal, the Los Angeles Times, Reuters, and numerous gaming and new media journals and blogs. Mike previously worked in transfer of technology and fundraising at Caltech, UC Berkeley, and UC Santa Barbara. Mike also previously worked in two White House Administrations and in the U.S. Congress. Mike graduated cum laude in Psychology/Sociology with a B.S. from Wesleyan University in Connecticut.
Head, Mobile and Emerging Platforms
Andy is responsible for leading the next stage of the agency’s evolution in mobile and emerging platforms, working in tandem with counterparts across the world. Andy joined the UK agency in May 2003 and became MEC’s first Digital Strategist in 2005. During this time, he developed overall communications strategy for Monster UK, as well as digital strategy for Colgate Palmolive and Paramount Pictures International.
For the past three years, and since relocating to New York, his role has been solely dedicated to driving understanding and the application of emerging media and technology for MEC’s clients across multiple markets. His key client is AT&T.
In a period of unprecedented pace of change, Andy is responsible for keeping MEC and our clients at the forefront of developments in consumer behavior and associated marketing opportunities. He is one of our global connectors, bringing together leanings and experiences in innovation from across the network and sharing across clients.
He produces Review: Preview, the agency’s global look at the stories of the year just passed and trends for the year ahead. In 2010, he was named one of The Internationalist’s magazine’s “Agency Innovators” of the year.
Senior Vice President, Monetization
Cassy has over 20 years’ experience in Location-Based Services (LBS), new product introduction (NPI), sales and marketing. Her focus on monetization and innovation within the mobile advertising space, in conjunction with her LBS experience, bring a unique perspective to Poynt’s in-application advertising and ad network monetization initiatives. She has extensive experience in start-up enterprises, where she has a proven track record in driving NPI, cultivation of relationships with key industry partners, and developing and executing successful go-to-market strategies in order to deliver both innovation and revenues.
Senior Director, US & Canada, Enterprise Messaging Sales
As Senior Director of US & Canada Enterprise Messaging Sales at Sybase 365, Alcina Wegrzynowski leads a team whose mission is to help enterprise customers understand and achievetheir mobile messaging goals worldwide. Alcina has over 20 years of IT experience with the last 4 years focused on mobile messaging. She has a Bachelor’s in Mathematics and is certified as a Project Management Professional (PMP). Alcina was named Mobile Marketer Women to Watch in 2010. In her free time, Alcina likes to give back to the communityby volunteering at her local public schools and community hospital.
Sybase 365, a subsidiary of Sybase, Inc., (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes over 2 billion messages per day, reaching 900 operators and 5.2+ billion subscribers around the world.
Mobile Practice Lead
As Mobile Practice Lead at Mindshare, Craig Weinberg leads mobile marketing across Mindshare's North American client portfolio. With a strong background in mobile marketing, media, content, strategy and business development, he provides the overall mobile marketing and media planning and buying for integration into digital and offline strategy for clients such as American Express, ampm, Land Rover and CVS. Since joining the Mindshare family in 2011, Craig has contributed to many successful initiatives including: first strategic mobile partnership building for American Express with startups Zumobi and SessionM, mobile-social-gaming strategy for clients BP/ampm and Dominos, and RadioShack’s mCommerce integration into digital and offline media.
Prior to Mindshare, Craig was the Mobile Strategy Manager at MediaVest, where he oversaw the mobile communications strategy and provided direction on holistic mobile and digital communications integration to maximize North American mobile investments for P&G. Craig worked at Sony Music Entertainment for four years, where he was responsible for mobile sales, distribution and marketing of Sony's Music's mobile catalog. At Sony, he spearheaded the development and launch of Sony’s first-ever and largest Artist Mobile Web Optimized Site, m.michaeljackson.com. He is also a frequent speaker on mobile and digital topics at industry events ranging from IAB, Mobile Marketing Association and MediaPost’s OMMA and Insider Summits.
Craig has a BA in History from Columbia University and resides in New York City.
Head, Market Strategy
As head of Market Strategy for Tremor Video, Doron Wesly helps brand marketers understand the advertising impact of online video relative to all other screens. As online
video expands to more viewers and devices, Doron plays a key role in helping advertisers understand the advanced analytics emerging from these campaigns. Doron brings a deep knowledge of cross media studies, marketing mix models, attribution modelling, with 17 year experience spanning from traditional media planning to the new frontiers in digital media.
Prior to joining Tremor Video, Doron served as, Sr. Managing Partner, Managing Director, Leader Business Science and Planning, North America for Mindshare, based in New York, where he led a multi-disciplined team that included consumer insights, competitive intelligence, digital analytics, business planning and advanced analytics.
Doron’s marketing and research career has also included time as global media director at Cheil Worldwide Samsung’s in house ad agency, based out of Seoul, South Korea and Millward Brown’s Strategic Services. He spent time at the Interactive Advertising Bureau (IAB), leading the industry research efforts, and has also worked for Terra Lycos, Interevco, and Hotbar.com.
Doron is a citizen of both the Netherlands and Israel and is fluent in Dutch, Hebrew and English, proficient in German and French and fluent enough in Korean just enough
to be dangerous. Doron speaks regularly on marketing and media topics at industry events and universities in the US, Europe and Asia.
Core Capital Partners
After several years as CEO of new technology start-ups, including the first company to offer high sped delivery of data to home computers and the first digital video delivery service, Mr. Wheeler was asked to take over the Cellular Telecommunications & Internet Association (CTIA). He served as CEO of CTIA from 1992-2004.
Mr. Wheeler wrote Take Command: Leadership Lessons of the Civil War (Doubleday, 2000) and Mr. Lincoln’s T-Mails: The Untold Story of How Abraham Lincoln Used the Telegraph to Win the Civil War (HarperCollins, 2006). His commentaries on current events have been published in the Washington Post, USA Today, Los Angeles Times, Newsday, and other leading publications.
Presidents Clinton and Bush each appointed Mr. Wheeler a Trustee of the John F. Kennedy Center for the Performing Arts where he served for 12 years. Currently he is chairman of the UN Foundation’s mHealth Alliance as well as chairing the U.S. State Department’s Advisory Committee on International Communications and Information Policy as well as the Federal Communications Commission’s Technology Advisory Council. He is a board member and former Chairman of the Foundation for the National Archives, and is on the advisory board of the John Glenn School of Public Affairs at The Ohio State University. Mr. Wheeler sits on the boards of Core portfolio companies Roundbox, UpdateLogic, Twisted Pair Solutions, and GoMoBo. He is also on the board of public companies EarthLink (NASDQ: ELNK) and TNS (NYSE:TNS).
Mr. Wheeler is a graduate of The Ohio State University and the recipient of its Alumni Medal for national and international career achievement. He resides in Washington, D.C.
Digital, Mobile and Gaming Strategist
Johnny leads the mobile & gaming practice at Hill Holliday and has won AdWeek’s Media Plan of the Year for Mobile in 2011 and led one of the largest brand integrations into social gaming (The Sims Social + Dunkin’ Donuts). During the past seven years, he has worked on digital, social and mobile programs with Dunkin’ Donuts, Bank of America, Major League Baseball, Verizon, CVS, Novartis, Chili’s, Playskool, Play-Doh, TJ Maxx and Marshalls.
Senior Digital Marketing Manager
Don Wortley is an experienced digital marketing expert, with an obsession for finding solutions to today’s business challenges through technology, innovation and research. He has a passion for all things social and mobile. In his role at Best Buy, Don was among the first to recognize the marketing potential of social gaming. He recently developed and managed the first-ever branded retail store in the popular social game CityVille, resulting in more than 40 million impressions from media coverage and over a million new fans to the Best Buy Facebook page in eight days. Over the past two years, Don helped Best Buy launch its partnership with Shopkick and deploy many new mobile technologies in its connected store pilot.
Don holds a bachelor’s degree in Economics from Utah State University and a master’s degree in Integrated Marketing Communications from Northwestern University. He and his wife, Elizabeth, live in Minneapolis and are parents to the cutest baby boy in the world.
Partner, Media and Innovation Director
Sacha joined Neo@Ogilvy / New York as Partner, Media Director in February 2010 to lead several teams in the performance marketing group. She is currently leading the Innovation Center of Excellence which helps pioneer campaigns in mobile, social, and video as well as foster 360 media cohesion.
Sacha holds 13 years of digital media experience and is well known in the industry. She considers herself an innovation enthusiast and embraces working with brands that want to move beyond basic media to achieve optimal awareness and profitability.
As a digital consumer and gadget enthusiast, Sacha is inspired by the social aspect of media consumption—seeing how others use emerging platforms, such as mobile devices for both business and pleasure.
Sacha’s life experience has brought her to over 40 countries as a visitor and 4 countries that she’s called home. She resides in the east village with her husband.
Prior to Neo@Ogilvy, Sacha worked at Publicis Modem, Razorfish, MediaCom Interaction (Grey) and Cone Communications (Omnicom). She graduated with honors from Towson University in Maryland where she was named “The Most Promising Mass Communication Student”.