Understanding consumer behavior is vital to developing successful marketing campaigns. With the rise of spending power and emerging economies in the Hispanic and Latam markets, there is an explosive opportunity to harness the power of mobile as a vehicle to connect more relevantly with consumers. These consumers are mobile-savvy and consider their device as a connection to their culture and an extension of their self.
However, marketers need to do more than simply translate an ad or add subtitles to capture the attention of these consumers – they must move from brand awareness to action. Marketers need to approach Hispanics and Latam consumers on their terms and through platforms that work with their life. Enter mobile.
The MMA LATAM and Hispanic Forum will help marketers attract and engage these consumers through the power of mobile. Join industry leaders as we review the latest insights and trends in consumer behavior and the mobile marketing innovations that will help define smarter strategies and drive results.
Do not miss out on the opportunity to connect more meaningfully with these communities that will influence the market tomorrow.
Eden Roc Renaissance Miami Beach
4525 Collins Avenue
Miami Beach, Florida 33140, USA
Map and directions
Must book by Friday, November 9, 2012 in order to receive the conference rate.