Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
Download the whitepaper: Kellanova Unlocks Predictive Impact Scores Creative is more crucial than ever, according to 8 out of 10 marketers,…
Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals h…
Based on insights from over 100 senior marketers at leading brands and agencies, The State of Video & CTV study finds that video is now at the heart…
The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-…
Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join…
Understanding AI’s strengths and weaknesses so you can harness AI’s power
Unpack how LLMs are grown and the implications to prompting
Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital l…
Hands on with agents Workshop on evaluating AI risk (and responsible use)
Conversational AI is transforming marketing, enabling brands to move beyond static interactions to dynamic, real-time engagement. Consumers now…