Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are…
Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals h…
A new generation of brands — from fast-growing startups to forward-thinking incumbents — is demonstrating how social and environmental impact can be a…
Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
Visit Wpromote’s free AI Traffic Insights Dashboard Learn More GenAI technologies are already changing how consumers find and c…
Deep dive into contextual search and multimodality
Hands on with agents Workshop on evaluating AI risk (and responsible use)
Conversational AI is transforming marketing, enabling brands to move beyond static interactions to dynamic, real-time engagement. Consumers now…
MMA SMARTIES AWARDS Celebrating Innovation and Creative Effectiveness The only innovation award that recognizes leaders, brands, agencies, and…
In a world where women drive 70-80% of consumer purchases, why do so many brands still reduce them to stereotypical, ‘…
Join us for an insightful webinar on “AI & GenAI in Action: Legal Insights” We will delve into the legal implications of AI, providing an overview of …
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