What is the MMA Certification Program?
MMA Certification is a SELF-STUDY program and TEST that provides independent confirmation that mobile marketing professionals possess the knowledge of industry procedures, guidelines and best practices needed for the successful implementation of mobile marketing campaigns and programs.
How does Certification benefit the Mobile Marketing Industry?
Certification helps clients and employers confidently identify and retain marketing professionals who have the mobile marketing expertise they’re looking for.
What are the requirements for certification?
- Completed enrollment into the program from the MMA website
- Study of MMA Best practice and guidelines documents located in the Certification Resource Center
- Successful completion and passing score of 88% or higher on the exam.
How much does the exam cost?
The standard exam price for non-MMA members is $399.00. However, regional variances do apply (in Singapore and Philippines the fee for the exam is $249.00 USD). All MMA members receive an additional $50.00 discount. If you are an MMA member, please remember to sign in before enrolling.
There may also be introductory offers for each region. Please select the region you are interested in, sign up, and view the pricing for your program.
What forms of payment do you accept?
We only accept major credit cards as a method of payment at this time.
Who is eligible to become certified?
Anyone interested in developing or demonstrating their knowledge of Mobile Marketing is eligible to study for and take this exam.
Please note, you do not have to be resident in a country to take its exam.
Do I need to be currently employed in the industry to take this exam, or obtain certification?
No.
Is there a Certification Exam for my region?
The MMA is developing Certification exams for the following regions:
North America – Live
Canada – Coming soon
EMEA –
South Africa – Live
UK - Live
Asia / Pacific –
Philippines - Live
Singapore - Live
Latin America – Coming soon
Although Tier 1 Certification may not have launched in your country, you are welcome to enrol for any of the exisiting programs. All exams are 80% general questions and 20% specific to the country but we provide all the recommended reading material.
What does the program include?
- You will gain access to MMA documents which contain information needed to complete the exam. These documents include:
- Code of Conduct for Mobile Marketing
- Consumer Best Practices Standards
- Mobile Advertising Guidelines
- Mobile Measurement Ad Currency Definitions
- Mobile Advertising Overview
- Mobile Banking Overview
- Mobile Search Use Cases
- Mobile Marketing Sweepstakes & Promotions Guide
- Off Portal – An Introduction to the Market Opportunity
- Understanding Mobile Marketing: Technology & Reach
- Mobile Marketing Industry Glossary
- Introduction to Mobile Search
- Short Code Primer
- Introduction to Mobile Coupons
Is there training for this exam program?
At this time, live training is not offered with the Certification Program. The MMA is developing training options for those who wish to sign up for courses and tutoring. These training options are conducted by MMA member companies and fees are in addition to the Certification exam cost.
Is course work required to take this exam?
No course work is needed for this exam. This is a self study exam.
When must I take the exam?
Upon signing up for the program, you will have as much time as you need before taking the exam to study the materials.
How long is the exam?
The exam consists of 50 multiple choice questions testing knowledge of all the areas of Mobile Marketing. Once you start the exam, you will have 60 minutes to complete it in its entirety. If you do not finish the exam within 60 minutes, the exam will be graded as failed and you will have to retake the exam to become certified.
What are the requirements to pass the exam?
Students must answer at least 88% of questions correctly.
What happens if I fail the exam?
If you fail the exam, you will receive an email with instructions on how to retake the exam. If you wish to retake the exam, you will have to pay a $50 fee.
I am having technical issues with the website. What do I do?
Please contact certification@mmaglobal.com if you had any technical issues with the exam.
I cannot access the exam or the resource center. What do I do?
Make sure that you are logged into the main MMA website. Then click on the resource center. You will see a link for the exam on that page. If you have any issues accessing the resource center, send an email to certification@mmaglobal.com.
I am have a question that is not listed here. Who can I contact?
Please send an email to certification@mmaglobal.com if you have any additional questions.
