Why Everyone is Talking Second-Party Data | MMA Global

Why Everyone is Talking Second-Party Data

August 29, 2016
Submitted by ownerIQ
If you find yourself asking, “what is second-party data and why do I need it in my digital marketing initiatives?” Ask no more. The Q has you covered with our latest Infographic, which explains the difference between first, second and third-party data, and provides simple examples to help illustrate the benefits of each data set for your marketing initiatives. Check it out!