January 15, 2010
By: Jeff Hayzlett, Chief Marketing Officer, Vice President, Eastman Kodak Company
Why mobile marketing?
It wasn’t long ago when we asked the same question about social media. At that time, we published a Social Media Tips guide to share some of our thoughts and first-hand experiences using social media for our business. Many partners and customers requested a copy of the guide and thanked us for making their move to social media easier to navigate.
This mobile marketing guide is more of a “why get involved” rather than a “how to” because, to be honest, mobile marketing is so new and evolving so fast, we’re still learning. But one thing we know for sure is that mobile marketing is rapidly becoming a major communications channel for reaching our customers.
