Speakers at MMA’s SM2 conference discuss their strategy for greater mobile investments and engagement 

Senior executives from both Macys.com and Home Depot join the MMA North America to shape the future of mobile marketing

New York, NY, 1 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors.

To provide clarity, the MMA Rich Media Task Force created a set of definitions and timeline for rich media vendors and the industry to adopt as standard

New York, NY, 24 September 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

• Maxus wins the agency of the Year award 
• Titan HTSE’s “Light powered Media for Light Powered watch wins the Campaign of the Year award
• Vserv.mobi wins the Media Company of the Year award

Identifies the power of mobile analytics and how to apply mobile capabilities to architect an effective analytics framework.