MMA Press Release

London, UK, 23rd January, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the appointment of Chris Babayode as Managing Director for EMEA. He will be working alongside the organisation’s global leadership team, led by CEO Greg Stuart, to expand the MMA’s voice and reach in the EMEA region.

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MMA Press Release

Ten Executives to Join the MMA North America Board of Directors

A collection of marketers, agencies, media and technology enablers lock arms to position the mobile marketing industry for growth

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MMA

Mobile Marketing Association

North America

NA Board of Directors

Member Mention:

Mondelez International

American Eagle outfitters

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The Mobile Marketing Association Announces LATAM Board of Directors

São Paulo, Brazil 14 October 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today officially announced the new Regional LatAm Board of Directors. This collection of leaders are all great professionals, engaged with the mobile industry and committed to bringing their experience to help the MMA spread its knowledge and education throughout the marketing ecosystem.

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LATAM

MMA

Mobile Marketing Association

Latin America

Regional Board of Directors

Member Mention:

Google

Nielsen

Sony Music Entertainment

Grupo ExapnsionMexico Hunt Mads

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MMA Press Release

MMA Announces Newly-Elected Board of Directors for Asia Pacific

Board Will Continue to Support and Encourage Growth of Mobile Marketing in the Region

SINGAPORE, 14 October 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced its new Board of Directors for Asia Pacific. Eight newly-elected members will join ten incumbent members to form the new Board. Newly-elected Board members will serve a two-year term beginning October 2013.

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MMA

Mobile Marketing Association

Member Mention:

prudential corporation asia

kimberly clark corporation

nielsen company

brandtone asia

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MMA Press Release

MMA EMEA Announces New Board of Directors

Team of industry experts unite to drive forward the mobile marketing ecosystem

London, UK, 14^th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013.

Elected by the MMA’s membership, new members of the board for this next term are:

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EMEA

MMA

Mobile Marketing Association

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MMA Announces the 2013 Smarties™ Global Award Winners

Arc Worldwide and Leo Burnett honored with “Best in Show” for their work with Chicago Shakespeare Theater

New York, NY 25 September 2013 – A stellar showcase of marketer, media and agency excellence was presented tonight at the 2013 Global Smarties™ Gala, which celebrates the best and brightest in mobile creativity. With submissions from over 36 countries, the Mobile Marketing Association (MMA) announced the winners of the Smarties to culminate its annual mobile conference, SM2.

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MMA Introduces Location Terminology Guide

MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.

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