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  2. MMA Press Release

MMA Press Release

MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’


 New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.

Content Tags (Deprecated): 
Industry initiatives
mobile messaging
Member Mention: 
Inc.
3Cinteractive
ExactTarget
Mogreet
Neustar
Signal
SoundBite Communications
Twillio
Urban Airship
Vibes
Waterfall Mobile
Zoove
News Type: 
MMA Press Release

Google’s Neal Mohan Joins The Mobile Marketing Association Global Board Of Directors

New York, NY, 5 April, 2012 – Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced that industry leader Neal Mohan, vice president of display advertising for Google, has been named to the MMA Global Board of Directors.

News Type: 
MMA Press Release

Pontiflex Launches Self-Serve Mobile Signup Ad Platform

Pontiflex's AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices
Content Tags (Deprecated): 
mobile
advertising
small business
email marketing
social marketing
digital advertising
social media
email
Member Mention: 
Pontiflex
News Type: 
MMA Press Release

Tom Wheeler Named Keynote Speaker for Mobile Marketing Association Forum New York, June 11-13, 2012

Industry Visionary to Address How Mobile Video is Transforming Consumer Engagement

Registration Open for the Premier North American Mobile Forum of 2012, Sponsored by Coca-Cola, Microsoft Advertising and Millennial Media

News Type: 
MMA Press Release

Netbiscuits Launches "Tactile" HTML5 Framework to Enable Next Generation Web Apps Across All Smartphones & Tablets

Development and delivery of touch enabled mobile web experiences simplified. Demo Tactile mobile web apps for major global brands demonstrate power of Tactile to create engaging experiences.
Member Mention: 
Netbiscuits
News Type: 
MMA Press Release

The Mobile Marketing Association Makes it Easier to Buy and Sell Mobile Ads for Smartphone and Tablet

Industry-Standard Guidelines for Smart Phones, Feature Phones and Tablets

MMA Will Issue MMA Universal Mobile Ad Package Compliance Stamps to Companies Adopting New Standards

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MMA Press Release

MMA Publishes Winter Issue of The International Journal of Mobile Marketing

Edition Features Ten Articles on Topics Including Mobile Marketing in India and Pakistan, Location Based Marketing, and Mobile Social Media

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MMA Press Release

Mobile Marketing Summits to Launch at Com World Series

Partnership between Mobile Marketing Association and Informa sees Mobile Marketing Summits held in association with four Com World Series Events in 2012

News Type: 
MMA Press Release

Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps

New York, NY (January 25, 2012) — The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the release of its finalized MMA Mobile Application Privacy Policy, the first guidelines document of its kind that addresses the core privacy issues and data processes of many mobile applications. The completed guidelines incorporate industry input received during a public comment period, October 17-November 18, 2011.

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MMA Press Release

Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey

Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey India named as top performing mobile advertising region & Western Europe still demonstrates strong growth London, 17th January 2012: BuzzCity’s latest quarterly report, released today, showcases the trends and forces in the mobile advertising industry. BuzzCity has seen tremendous growth with mobile ads served more than doubling in 2011, and year-on-year growth of 139%. More than 126 billion ads were served in 2011, compared with 52 billion in 2010.
News Type: 
MMA Press Release