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The Diwali festive season is an occasion for celebration and discretionary spending for the Indian consumer. One-third of annual business of most categories relies on the season. But brands often find themselves in a dilemma on whether to totally dial down on branding investments and focus solely on performance marketing. This webinar will introduce the concept of 'hard working' strategies, which basically aim at full-funnel audience engagement with a balance between branding and performance levers.
The ‘Modern Marketing Reckoner 2024: Winning With AI Highlights’ Document is an extract from the hero MMR report that captures insights and key highlights from the hero MMR Report. The report encapsulates key takeaways from the report emphasizing the significant influence of AI on the four main pillars of marketing - i.e., Product, Price, Promotions, and Place.
"Speaking at MMA IMPACT was a thoroughly enjoyable experience – the event brought together Marketers, Agencies, and Tech companies under one roof, amplifying the exchange of ideas, fostering collaborative growth and innovation in the industry .I am hoping the conversations pushed boundaries and inspired new perspectives that resonate far beyond the event itself.”
Last week I had an amazing opportunity to talk to industry stalwarts on how AI is and will be shaping marketing, at the MMA Global Impact India Event! It was exhilarating to see the excitement and belief on adopting AI across organizations.
The panel discussion with Chandan Mukherji, Parthasarathy M A, Dhruv Dhawan, Pratik Mukherjee, Moneka Khurana and Venkata Susmita B. was a delight.
