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MMA MENA - Members Meet Up

MENA
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Venue and Accommodations

The Meritage Collections blends iconic, one-of-a-kind places with locally inspired enrichment programs designed for the curious traveler. This year’s event will take place at The Meritage Resort & Spa. Your stay will be memorable from start to finish.

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MMA MENA Breakfast Briefing

MENA
January 11, 2023 / Dubai
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Report

The State of CDO Benchmark Survey

A statistical consolidation of The Evolving Role of the Chief Digital Officer & CDO Perspectives 2022

Wella Company

The 2023 Gift Card Playbook

According to InMarket research, two-thirds of holiday shoppers plan to purchase gift cards this holiday season, presenting marketers with an exciting opportunity to acquire new customers, drive incremental sales, and foster loyal customers.

 

InMarket’s 2023 Gift Card Playbook provides marketers with the tips and tricks required to capitalize on this opportunity in the new year, when consumers are armed with these gift cards and eager to spend them. 

 

Download the report today and unlock key insights on:

  • The top categories of gift cards consumers plan to purchase this holiday season
  • The average spend per consumer on ecommerce, electronics, and beauty gift cards (2019 - 2021)
  • Seven ways to engage gift card givers and recipients in the weeks and months ahead

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MMA Global, Under the Leadership of Industry Leader Amit Shah as Board Chair, Grows North America Board with 18 Industry Leaders as New Board Members

The association’s Boards now include over four dozen CMOs from companies — including Campbell’s, Bose, CVS, Samsung, Paramount+, McDonald’s, and many others — to help move the association forward in taking on the biggest problems in marketing. Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell is also appointed as Vice Chair.

News Type: 
MMA Press Release

MMA Global Names AT&T Chief Marketing & Growth Officer Kellyn Kenny as Board Chair, and Welcomes 17 Marketing Industry Leaders as New Board Members

The association’s Global Board boasts an impressive line-up with over 25 CMOs from some of the most important brands, such as AT&T, Walmart, General Motors, Roblox, Salesforce, Heineken, Kraken, and others to lead collective efforts to rethink and address marketing's toughest questions.

News Type: 
MMA Press Release

Boston Consulting Group (BCG)

Report

Download The Evolving Role of the Chief Digital Officer

Based on a year-long collaboration between MMA Global, the University of Oxford and the Saïd Business School