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InMarket's Q4 2022 Inflation InSights

Easily one of the biggest headlines dominating the news this past year has been record inflation, which in June 2022 reached its highest level in 40 years.  

In our latest installment of inflation content, InMarket's Q4 2022 Inflation InSights reveals key findings from our October Inflation survey of over 900 US adults, including: 

  • How consumers feel about the economy, inflation, and a potential recession
  • How consumer sentiments have changed since our June 2022 Inflation survey
  • How consumer buying behaviors have shifted across verticals, including auto, furniture, electronics, and travel
  • And more!

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IBM Watson Advertising's Winter 2022-23 Seasonal Outlook

Between La Niña and the Polar Vortex, winter 2022-23 promises to keep things interesting, but marketers don’t need to get caught in the cold unprepared. A recent survey by IBM Watson Advertising shows that 80% of consumers are excited about the arrival of winter weather - which will have a direct impact on their consumption and purchase decisions.
Learn more about what why a rapidly changing winter forecast presents an opportunity for agile marketers, and what you can expect from consumers in the IBM Watson Advertising Winter 2022-23 Seasonal Outlook.

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Marketing Growth

The Evolving Role of the Chief Digital Officer

The Evolving Role of the Chief Digital Officer is a report for MMA Global based on in-depth interviews with 50 CDOs from global companies across multiple industries conducted by the Oxford Future of Marketing Initiative at the Saïd Business School, University of Oxford. The report provides a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.
Released: 
November, 2022
File Size: 
332 KB
Education Section: 
Educational Documents, Perspectives, Research
Region: 
Global
Report

The Evolving Role of the Chief Digital Officer

Based on a year-long collaboration between MMA Global, the University of Oxford and the Saïd Business School
Consumer Engagement
Content Marketing
Creator Economy
Customer Lifecycle
Shopper Marketing
Social Media

MMA Indonesia Modern Marketing Reckoner 2022: Unveilling Modern Marketers' Guide to Leveraging Data & MarTech

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2022
Education Section: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global

Superset

InMarket's 2023 Digital Marketing Playbook

As 2023 quickly approaches, now is the time to ensure your marketing strategies are set up for maximum success throughout the entire year.  InMarket’s 2023 Digital Marketing Playbook contains 10 key marketing strategies to embrace in the new year in order to drive growth in the new year and beyond.

Access key marketing strategies including:

  • Lean Heavily On Value-Based Messaging
  • Embrace Geo-Contextual Advertising
  • Utilize Household Attribution
  • And More!

Don’t wait. Set your 2023 marketing up for success today.

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InMarket's 2022 Holiday Travel InSights

The holiday season is one of the biggest travel periods of the year, as people travel near and far to celebrate with loved ones. InMarket’s 2022 Holiday Travel InSights report contains key survey data on just how travelers plan to spend the holiday season. 

 

Download the report and find out insights like:

  • How inflation is impacting consumers’ holiday travel plans.
  • How much Thanksgiving and December travelers plan to spend on their holiday travel.
  • How far consumers plan to travel for the Thanksgiving and December holidays. 
  • And more!

 

 

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News

Are chief digital officers leapfrogging the rest of the C-suite to the corner office? Just maybe