MMA Smarties Business Impact Index - Rankings | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings

Business Impact Index

Top Advertisers

APAC 2025

Top 10 ranking

Points by company

Full results

Rank Advertiser Region Points
1 Unilever APAC 1056.2
2 Grab APAC 949.8
3 Mondelez International APAC 610.6
4 Nestle APAC 554.7
5 PepsiCo APAC 479.3
6 Abbott APAC 246.0
7 The Coca-Cola Company APAC 221.6
8 Yum! Brands APAC 198.3
9 Paragon Technology and Innovation APAC 195.5
10 Samsung APAC 187.4
11 McDonald's APAC 181.4
12 Haleon APAC 178.2
13 L'Oréal APAC 170.0
14 Galderma APAC 143.3
15 Opella APAC 142.0
16 Colgate-Palmolive Company APAC 136.7
17 Aditya Birla Group APAC 125.8
18 Globe Telecom APAC 113.0
19 Game Science APAC 112.9
20 Mars APAC 99.0
20 Netflix APAC 99.0
22 Jollibee Foods Corporation APAC 92.1
23 Danone APAC 87.0
24 Suntory APAC 84.9
25 Beiersdorf APAC 83.0
25 Yili Group APAC 83.0
27 Bajaj APAC 81.8
28 Djarum APAC 76.5
29 Walmart APAC 72.7
30 Ting Hsin International Group APAC 71.5
31 adidas APAC 70.9
32 Amazon APAC 69.8
33 Starbucks APAC 67.0
34 Voyage Australia Pty Limited APAC 65.0
35 Heineken APAC 64.7
36 ThaiBev APAC 61.1
37 Hyundai Motor Group APAC 59.0
38 Reliance Industries APAC 54.2
39 Merck/MSD APAC 49.0
40 Perfetti Van Melle APAC 48.4
41 Reckitt APAC 48.3
42 JG Summit Holdings APAC 48.1
42 Unilab APAC 48.1
44 PT Ultrajaya APAC 44.3
44 Shell APAC 44.3
46 Unicharm APAC 44.1
47 Government of Vietnam APAC 42.9
48 Xiaohongshu APAC 42.8
48 Zespri APAC 42.8
50 Bharti Enterprises APAC 40.4
50 Cathay Pacific APAC 40.4
52 Indofood APAC 40.3
52 Indonesia Corruption Watch APAC 40.3
54 C-Holdings APAC 40.1
54 Global Sport Ventures APAC 40.1
56 Procter & Gamble APAC 38.1
57 Kalbe Farma APAC 36.2
58 DHG Pharma APAC 36.1
59 Government of China APAC 34.6
59 XLSmart APAC 34.6
61 Vietjet Air APAC 34.4
62 Intel APAC 34.3
63 Diageo APAC 33.8
64 Shiseido APAC 33.1
65 Arira Pangindo APAC 32.2
65 Kino Indonesia APAC 32.2
65 PZ Cussons APAC 32.2
68 FE CREDIT APAC 32.0
69 Robin Hood Army APAC 30.0
70 BYD APAC 28.9
71 Government of India APAC 28.3
72 Government of Thailand APAC 28.1
72 Pataya Food Group APAC 28.1
72 Toyota Motor Corporation APAC 28.1
75 Mynt APAC 28.0
76 Allianz APAC 26.7
76 Government of Singapore APAC 26.7
78 WK Kellogg Co APAC 26.2
79 Amer Sports APAC 25.7
79 Kraft Heinz Company APAC 25.7
81 Government of Indonesia APAC 24.2
81 Gujarat Cooperative Milk Marketing Federation APAC 24.2
81 Ismaya Group APAC 24.2
81 ITC APAC 24.2
81 Miral Asset Management APAC 24.2
81 Otsuka Pharmaceutical APAC 24.2
81 Ultrajaya APAC 24.2
81 Volkswagen Group APAC 24.2
89 AXA APAC 24.1
89 Visa APAC 24.1
91 Berjaya Corporation APAC 24.0
91 CK Hutchison Holdings APAC 24.0
91 VIB APAC 24.0
94 Kirin Holdings APAC 22.3
95 Sony APAC 21.2
96 Asia Commercial Bank APAC 20.5
97 Raymond APAC 20.2
97 Swiggy APAC 20.2
97 Tata Group APAC 20.2
100 AkzoNobel APAC 20.0
100 CP Group APAC 20.0
100 Fujifilm Corporation APAC 20.0
103 Alibaba Group APAC 17.1
103 Canon APAC 17.1
103 Government of Hong Kong APAC 17.1
103 Itochu APAC 17.1
103 Kailas APAC 17.1
103 Spotify APAC 17.1
103 WYBOT APAC 17.1
110 KIRKBI APAC 16.5
110 Red Bull APAC 16.5
112 The House of Abhinandan Lodha APAC 16.2
112 Vodafone Idea APAC 16.2
114 Global Enak Nikmat APAC 16.1
114 Sosro APAC 16.1
116 Isuzu APAC 16.0
116 LT Group APAC 16.0
116 Rebisco APAC 16.0
116 The Ford Motor Company APAC 16.0
120 Domino's Pizza APAC 13.5
121 LOF APAC 12.9
122 Haier Group APAC 12.6
123 Biznet Networks APAC 12.5
123 Mayora Indah APAC 12.5
123 Waldencast APAC 12.5
126 Astra International APAC 12.1
126 Dabur APAC 12.1
126 Duroflex APAC 12.1
126 Federal Bank APAC 12.1
126 Hero Motors Company APAC 12.1
126 inDrive APAC 12.1
126 Parle Products APAC 12.1
126 Pernod Ricard APAC 12.1
134 PLDT APAC 12.0
135 Tune Group APAC 9.0
136 BP APAC 8.9
136 CelcomDigi APAC 8.9
136 ExxonMobil APAC 8.9
136 National Trades Union Congress APAC 8.9
136 Next Bank APAC 8.9
141 Chimelong Group APAC 8.6
141 Geely APAC 8.6
141 Lululemon APAC 8.6
141 MINISO APAC 8.6
141 Peekaboo Game Limited APAC 8.6
141 Pelliot APAC 8.6
141 Ping An Insurance APAC 8.6
141 Qualcomm APAC 8.6
141 Semir APAC 8.6
141 Vivo China APAC 8.6
151 Britannia Industries APAC 8.5
151 Giorgio Armani APAC 8.5
151 Mitsubishi Group APAC 8.5
154 Alphabet APAC 8.1
154 Bank Jago APAC 8.1
154 Bisleri APAC 8.1
154 HP Inc. APAC 8.1
154 Mirael Natural Indonesia APAC 8.1
154 Motilal Oswal Financial Services APAC 8.1
154 Nykaa APAC 8.1
154 Suzuki APAC 8.1
154 Uber APAC 8.1
163 AT&T APAC 8.0
163 Delivery Hero APAC 8.0
163 Groupe Rocher APAC 8.0
163 Kenvue APAC 8.0
167 Foodstuffs APAC 5.0
167 LVMH APAC 5.0
169 Government of New Zealand APAC 4.5
170 Affinity Global APAC 4.0
170 Apollo Tyres APAC 4.0
170 Blum Capital APAC 4.0
170 ByteDance APAC 4.0
170 Carousell APAC 4.0
170 Cellini Group APAC 4.0
170 Century Pacific Food APAC 4.0
170 CoinSwitch APAC 4.0
170 Crompton APAC 4.0
170 Dell Technologies APAC 4.0
170 DTH Telecommunication Service Joint Stock Company APAC 4.0
170 Fonterra APAC 4.0
170 FrieslandCampina APAC 4.0
170 Goodyear APAC 4.0
170 HDBank APAC 4.0
170 HDFC Bank APAC 4.0
170 Hinduja Group APAC 4.0
170 Japfa Group APAC 4.0
170 JK Cement APAC 4.0
170 Kotak Mahindra Bank APAC 4.0
170 Lenovo APAC 4.0
170 Mahindra Group APAC 4.0
170 Mastercard APAC 4.0
170 Maybank APAC 4.0
170 MultiChoice APAC 4.0
170 NutriAsia APAC 4.0
170 OCBC APAC 4.0
170 Paramount Global APAC 4.0
170 PB Fintech APAC 4.0
170 Philips APAC 4.0
170 RPG Group APAC 4.0
170 SC Johnson & Son APAC 4.0
170 Social Worth Technologies APAC 4.0
170 The Magnum Ice Cream Company APAC 4.0
170 Torrent Group APAC 4.0
170 True Corporation APAC 4.0
170 Ujjivan Financial Services APAC 4.0
170 UNIBEN APAC 4.0
170 USHA APAC 4.0
170 WAGMI Limited APAC 4.0
170 Wings Group APAC 4.0
170 Zepto APAC 4.0