2017 Winners Gallery

  • Global
  • North America
  • EMEA
  • APAC
  • LATAM
  • Turkey
  • S. Africa
  • India
  • UK
  • Vietnam
  • Spain
  • MENA
  • Indonesia

Presenting The Smarties Turkey 2017 Winners

← Swipe to scroll through the gallery →
From Inside the Plot

Turkey Best In Show

FIAT and People Initiative for

From Inside the Plot

Credits

Ulas Bozan, Strategic Planning&Content Director, People Initiative
Baris Turer, Media Planning&Buying Group Director, People Initiative
Oya Kaya, Media Planning&Buying Group Head, People Initiative
Kemal Akkanat, Media Planning&Buying Group Head, People Initiative
Melike Guleli, Marketing Communication Manager, FIAT
Kerem Yosuntas, Marketing Communications Specialist, FIAT
Ipek Mete, Marketing Communications Specialist, FIAT
Halil Soyler, Digital&Social Media Marketing, FIAT
Ferhat Er, 360 Projects Coordinator, Ciner Medya
Asim Balaban, Sales Deputy Manager, Show TV
Nazli Kursunluoglu, Account Manager, Zer Medya
Onur Yazkan, Digital Marketing Specialist, Zer Medya
Kerem Gumussoy, Digital Marketing Specialist, Zer Medya
Berkay Yilmaz, Digital Marketing Specialist, Zer Medya
Elif Gokdemir, Client Director, Voden
Burcu Tasdelen, Client Director, Leo Burnett
Sila Cavusoglu, Account Supervisor, Leo Burnett

Watch Video

Marketing Objective

Turkey – Brand Awareness

Gold Winner

My Perfect Valentine: Carlos
Biscolata and Rabarba Istanbul for

My Perfect Valentine: Carlos

Watch Video | Credits

Silver Winner

Avis Yandex Navigation
Otokoc Otomotiv - Avis and KocZer for

Avis Yandex Navigation

Watch Video | Credits

Silver Winner

Sütsüz Olmaz
Sütaş and Alametifarika for

Sütsüz Olmaz

Watch Video | Credits

Bronze Winner

Mastercard presents a priceless surprise at Starbucks
Mastercard - Starbucks and Voden for

Mastercard presents a priceless surprise at Starbucks

Watch Video | Credits

Bronze Winner

ARÇELİK OLED TV Campaign
Arçelik and NMOBS for

ARÇELİK OLED TV Campaign

Watch Video | Credits
Marketing Objective

Turkey – Lead Generation / Direct Response / Conversions

Gold Winner

Smart Audience Targeting in Facebook Advertising for Personal Loans
Akbank and Akbank for

Smart Audience Targeting in Facebook Advertising for Personal Loans

View Case Study | Credits

Silver Winner

Turn your Home into a Café with Nescafé
Nestlé / Nescafé and Mindshare, Maxus for

Turn your Home into a Café with Nescafé

Watch Video | Credits

Silver Winner

Sütsüz Olmaz
Sütaş and Alametifarika for

Sütsüz Olmaz

Watch Video | Credits

Bronze Winner

Lipton Ice Tea Shell Promotion
Pepsico // Lipton Ice Tea and Mindshare for

Lipton Ice Tea Shell Promotion

Watch Video | Credits
Marketing Objective

Turkey – Product / Services Launch

Gold Winner

ARÇELİK OLED TV Campaign
Arçelik and NMOBS for

ARÇELİK OLED TV Campaign

Watch Video | Credits

Gold Winner

Ford GT Haptic Video
Ford Otosan and AdColony for

Ford GT Haptic Video

Watch Video | Credits

Silver Winner

Doritos Mix
PepsiCo- Doritos and AdColony for

Doritos Mix

Watch Video | Credits

Silver Winner

Peugeot 3008 Airplane Mode Targeting
Peugeot and OMD for

Peugeot 3008 Airplane Mode Targeting

Watch Video | Credits

Bronze Winner

Işbank Mobile Banking App IşCep - iMessage
IşCep iMessage and Işbank for

Işbank Mobile Banking App IşCep - iMessage

Watch Video | Credits

Bronze Winner

Series Extra
Turkcell - BiP and BPN İstanbul for

Series Extra

Watch Video | Credits
Marketing Objective

Turkey – Promotion

Gold Winner

Mastercard presents a priceless surprise at Starbucks
Mastercard - Starbucks and Voden for

Mastercard presents a priceless surprise at Starbucks

Watch Video | Credits

Gold Winner

Turn your Home into a Café with Nescafé
Nestlé / Nescafé and Mindshare, Maxus for

Turn your Home into a Café with Nescafé

Watch Video | Credits

Silver Winner

LIPTON THE UNIQUE POSITION OF TEA IN TURKEY
Lipton and Wanda Digital for

LIPTON THE UNIQUE POSITION OF TEA IN TURKEY

Watch Video | Credits

Bronze Winner

ZUBİZU Harbiye Open Air Concerts Campaign
Zubizu and Mindshare for

ZUBİZU Harbiye Open Air Concerts Campaign

Watch Video | Credits

Bronze Winner

Lipton Ice Tea Shell Promotion
Pepsico // Lipton Ice Tea and Mindshare for

Lipton Ice Tea Shell Promotion

Watch Video | Credits
Marketing Objective

Turkey – Relationship Building / CRM

Gold Winner

THIS IS YOUR LEGEND
League of Legends and Riot Games for

THIS IS YOUR LEGEND

Watch Video | Credits

Silver Winner

Knorr Pita Line
Unilever / Knorr and Mindshare for

Knorr Pita Line

Watch Video | Credits

Bronze Winner

Denizbank Dynamic Fixture
Denizbank and AdColony Turkey for

Denizbank Dynamic Fixture

Watch Video | Credits
Marketing Objective

Turkey – Social Impact / Not For Profit

Silver Winner

Enerjisa - Save Your Energy Movement
Enerjisa and Mediacom for

Enerjisa - Save Your Energy Movement

Watch Video | Credits

Bronze Winner

Bayram Olsun
Turkcell and Mobiwan for

Bayram Olsun

Watch Video | Credits
Media

Turkey – Cross Media

Gold Winner

From Inside the Plot
FIAT and People Initiative for

From Inside the Plot

Watch Video | Credits

Bronze Winner

Turn your Home into a Café with Nescafé
Nestlé / Nescafé and Mindshare, Maxus for

Turn your Home into a Café with Nescafé

Watch Video | Credits
Media

Turkey – Cross Mobile Integration

Gold Winner

ZUBİZU Harbiye Open Air Concerts Campaign
Zubizu and Mindshare for

ZUBİZU Harbiye Open Air Concerts Campaign

Watch Video | Credits

Silver Winner

My Perfect Valentine: Carlos
Biscolata and Rabarba Istanbul for

My Perfect Valentine: Carlos

Watch Video | Credits

Bronze Winner

Sütsüz Olmaz
Sütaş and Alametifarika for

Sütsüz Olmaz

Watch Video | Credits
Media

Turkey – Marketing within a Mobile Gaming Environment

Gold Winner

Warner Bros. – Resident Evil: The Final Chapter
Warner Bros. and Mediacom for

Warner Bros. – Resident Evil: The Final Chapter

Watch Video | Credits

Bronze Winner

4,5G Truck
Vodafone and Mindshare Turkey for

4,5G Truck

Watch Video | Credits
Media

Turkey – Programmatic

Gold Winner

Garanti One
Garanti Bankası and Digitouch for

Garanti One

Watch Video | Credits
Media

Turkey – Mobile App

Gold Winner

Işbank Digital Wallet - Maximum Mobil
Maximum Mobil and Işbank for

Işbank Digital Wallet - Maximum Mobil

Watch Video | Credits

Gold Winner

YAPI KREDI MOBILE APP
YAPIKREDI and YAPIKREDI for

YAPI KREDI MOBILE APP

Watch Video | Credits

Silver Winner

Işbank Mobile Banking App IşCep - New Features
IşCep New Features and Işbank for

Işbank Mobile Banking App IşCep - New Features

Watch Video | Credits

Silver Winner

GarantiOne Launch Campaign
Garanti Bank and Cereyan Media for

GarantiOne Launch Campaign

Watch Video | Credits

Bronze Winner

Series Extra
Turkcell - BiP and BPN İstanbul for

Series Extra

Watch Video | Credits

Bronze Winner

My Perfect Valentine: Carlos
Biscolata and Rabarba Istanbul for

My Perfect Valentine: Carlos

Watch Video | Credits
Media

Turkey – Mobile Website

Gold Winner

Migros TV Voice Command
Migros and AdColony Turkey for

Migros TV Voice Command

Watch Video | Credits

Silver Winner

Sütsüz Olmaz
Sütaş and Alametifarika for

Sütsüz Olmaz

Watch Video | Credits
Media

Turkey – Mobile Search

Gold Winner

ZUBİZU Harbiye Open Air Concerts Campaign
Zubizu and Mindshare for

ZUBİZU Harbiye Open Air Concerts Campaign

Watch Video | Credits
Media

Turkey – Mobile Native

Gold Winner

Yandex Traffic Blogger
Vodafone and Mindshare Turkey for

Yandex Traffic Blogger

Watch Video | Credits

Silver Winner

Lipton Relaxing Banner
Unilever and Mindshare for

Lipton Relaxing Banner

Watch Video | Credits

Bronze Winner

Knorr Pita Line
Unilever / Knorr and Mindshare for

Knorr Pita Line

Watch Video | Credits
Media

Turkey – Mobile Social

Gold Winner

Sütsüz Olmaz
Sütaş and Alametifarika for

Sütsüz Olmaz

Watch Video | Credits

Silver Winner

P&G Thank You Mom
P&G and AdColony for

P&G Thank You Mom

Watch Video | Credits
Technology

Turkey – Innovation

Gold Winner

YAPI KREDI MOBILE APP
YAPIKREDI and YAPIKREDI for

YAPI KREDI MOBILE APP

Watch Video | Credits

Silver Winner

Fizy Heart Rate
Turkcell - Fizy and BPN istanbul for

Fizy Heart Rate

Watch Video | Credits

Bronze Winner

ARÇELİK OLED TV Campaign
Arçelik and NMOBS for

ARÇELİK OLED TV Campaign

Watch Video | Credits

Bronze Winner

Işbank Mobile Banking App IşCep - New Features
IşCep New Features and Işbank for

Işbank Mobile Banking App IşCep - New Features

Watch Video | Credits
Technology

Turkey – Location Based

Gold Winner

Yandex Traffic Blogger
Vodafone and Mindshare Turkey for

Yandex Traffic Blogger

Watch Video | Credits

Silver Winner

Turn your Home into a Café with Nescafé
Nestlé / Nescafé and Mindshare, Maxus for

Turn your Home into a Café with Nescafé

Watch Video | Credits

Silver Winner

Knorr Pita Line
Unilever / Knorr and Mindshare for

Knorr Pita Line

Watch Video | Credits

Bronze Winner

ZUBİZU – Location Based Communications
Zubizu and Mindshare for

ZUBİZU – Location Based Communications

Watch Video | Credits
Technology

Turkey – Mobile Payments

Gold Winner

Işbank Digital Wallet - Maximum Mobil
Maximum Mobil and Işbank for

Işbank Digital Wallet - Maximum Mobil

Watch Video | Credits

Silver Winner

Mastercard presents a priceless surprise at Starbucks
Mastercard - Starbucks and Voden for

Mastercard presents a priceless surprise at Starbucks

Watch Video | Credits
Technology

Turkey – Mobile Video

Gold Winner

Ford GT Haptic Video
Ford Otosan and AdColony for

Ford GT Haptic Video

Watch Video | Credits

Silver Winner

Find The Hidden Vadaa
Yapı Kredi and Koçzer for

Find The Hidden Vadaa

Watch Video | Credits

Bronze Winner

Doritos Mix
PepsiCo- Doritos and AdColony for

Doritos Mix

Watch Video | Credits

Bronze Winner

Sütsüz Olmaz
Sütaş and Alametifarika for

Sütsüz Olmaz

Watch Video | Credits
Technology

Turkey – 360 Degree Video

Gold Winner

From Inside the Plot
FIAT and People Initiative for

From Inside the Plot

Watch Video | Credits

Silver Winner

Find The Hidden Vadaa
Yapı Kredi and Koçzer for

Find The Hidden Vadaa

Watch Video | Credits
Technology

Turkey – Mobile Audio

Gold Winner

Migros TV Voice Command
Migros and AdColony Turkey for

Migros TV Voice Command

Watch Video | Credits

    Marketing Objective

  • Brand Awareness
  • Lead Generation / Direct Response / Conversions
  • Product / Services Launch
  • Promotion
  • Relationship Building / CRM
  • Social Impact / Not For Profit
  • Media

  • Cross Media
  • Cross Mobile Integration
  • Marketing within a Mobile Gaming Environment
  • Programmatic
  • Mobile App
  • Mobile Website
  • Mobile Search
  • Mobile Native
  • Mobile Social
  • Technology

  • Innovation
  • Location Based
  • Mobile Payments
  • Mobile Video
  • 360 Degree Video
  • Mobile Audio