Presenting The Smarties Vietnam 2017 Winners

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Samsung Galaxy S8 - Shake To Own

Vietnam Best In Show

Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam for

Samsung Galaxy S8 - Shake To Own

Credits

Ha Ta, Head of Marketing (IM), Samsung Mobile Vietnam

Huong Ta, Head of Digital (IM), Samsung Mobile Vietnam

Van Quynh Nguyen, Brand Manager (IM), Samsung Mobile Vietnam

Khanh Toan Le, Assistan Manager(IM), Samsung Mobile Vietnam

Phong Vu , Digital Executive (IM), Samsung Mobile Vietnam

Kim Yen Pham, Assistant Digital (IM), Samsung Mobile Vietnam

Kate Bayona-Garcia, General Manager, Leo Burnett Vietnam

Thao Thi Nguyen, Head of Account Management, Leo Burnett Vietnam

PAolo Garcia, Executive Creative Director, Leo Burnett Vietnam

Abhijit Das, Chief Strategy Officer, Leo Burnett Vietnam

Julian Brzoska, Digital Director, Leo Burnett Vietnam

Anh Ho, Account Director, Leo Burnett Vietnam

Huyen Le, Digital Account Director, Leo Burnett Vietnam

Trang Dang, Account Manager, Leo Burnett Vietnam

Trang Nguyen, Senior Account Executive, Leo Burnett Vietnam

Toan Vo, Account Executive, Leo Burnett Vietnam

Tuyen Nguyen, Account Executive, Leo Burnett Vietnam

Du Tang, Creative Director, Leo Burnett Vietnam

Vy Pham, Senior Copywriter, Leo Burnett Vietnam

Anh Thu Nguyen, Copywriter, Leo Burnett Vietnam

Dinh Dinh, Art Director, Leo Burnett Vietnam

Phuong Ngo, Senior Art Director, Leo Burnett Vietnam

Giang Do, Senior Social Account Executive, Leo Burnett Vietnam

Nguyen Vo, Digital Production Lead, Leo Burnett Vietnam

Ban Nguyen, Digital Producer, Leo Burnett Vietnam

Oguzcan Kaganoguzbeyoglu, Art Director, Leo Burnett Vietnam

Vineeth Dhruvan, General Manager, Starcom Vietnam

Hoang Vo, Senior Media Executive, Starcom Vietnam

Etienne Ricco, Head of Digital, Performics Vietnam

Hau Bui, Account Manager, Kyanon Digital

LAp Pham, Front-end Developer, Kyanon Digital

Tuan Le, Technical Lead, Kyanon Digital

Marketing Objective

Vietnam – Brand Awareness

Gold Winner

Coca-Cola 360 Degree Wishes

Coca-Cola and Mediacom Vietnam for

Coca-Cola 360 Degree Wishes

Watch Video | Credits

Silver Winner

REVIVE - WALK MORE TO BYE ZOMBIE LABEL

Suntory PepsiCo Vietnam Beverage / 7UP Revive and Mindshare Vietnam / REDDER Advertising for

REVIVE - WALK MORE TO BYE ZOMBIE LABEL

Watch Video | Credits

Bronze Winner

OMO brings SAFARI world to Vietnam for the first time ever

UNILEVER Vietnam/OMO and Mindshare & Click Media for

OMO brings SAFARI world to Vietnam for the first time ever

View Case Study | Credits

Marketing Objective

Vietnam – Lead Generation / Direct Response / Conversions

Silver Winner

P&G "Shining Everyday" Campaign

P&G and Mediacom for

P&G "Shining Everyday" Campaign

Watch Video | Credits

Bronze Winner

#IAMMORE VIETNAM

California Fitness & Yoga Centre and RED2 Digital for

#IAMMORE VIETNAM

Watch Video | Credits

Marketing Objective

Vietnam – Product / Services Launch

Gold Winner

Samsung Galaxy S8 - Shake To Own

Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam for

Samsung Galaxy S8 - Shake To Own

Watch Video | Credits

Silver Winner

Samsung Galaxy A - A-Playlist

Samsung Vietnam / Galaxy A and Leo Burnett Vietnam / Starcom & Performics Vietnam for

Samsung Galaxy A - A-Playlist

Watch Video | Credits

Bronze Winner

UNLEASH THE POWER OF 9 HERBS

UNILEVER Vietnam/CLEAR and MINDSHARE VIETNAM for

UNLEASH THE POWER OF 9 HERBS

Watch Video | Credits

Marketing Objective

Vietnam – Promotion

Gold Winner

SUMMER COOL CHOCOPIE

ORION and WAVEMAKER / CHEIL for

SUMMER COOL CHOCOPIE

Watch Video | Credits

Silver Winner

Samsung Galaxy S8 - Shake To Own

Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam for

Samsung Galaxy S8 - Shake To Own

Watch Video | Credits

Bronze Winner

Yomost - Make a Move #TLPN

Yomost and Leo Burnett Vietnam for

Yomost - Make a Move #TLPN

Watch Video | Credits

Marketing Objective

Vietnam – Relationship Building / CRM

Gold Winner

Manage your FE CREDIT loan using Zalo chat app

Vietnam Prosperity Finance Limited Company (FE CREDIT) and Adtima for

Manage your FE CREDIT loan using Zalo chat app

Watch Video | Credits

Silver Winner

How Friso auto-validates mom's profiles via Zalo chat app

FrieslandCampina Vietnam and Adtima for

How Friso auto-validates mom's profiles via Zalo chat app

Watch Video | Credits

Bronze Winner

P&G "Shining Everyday" Campaign

P&G and Mediacom for

P&G "Shining Everyday" Campaign

Watch Video | Credits

Media

Vietnam – Cross Media

Gold Winner

How Closeup used a mobile first approach to create exciting and intimate dates for thousands of ‘forever alone’ millennials

UNILEVER Vietnam/CLOSEUP and Mindshare Vietnam for

How Closeup used a mobile first approach to create exciting and intimate dates for thousands of ‘forever alone’ millennials

Watch Video | Credits

Silver Winner

Samsung Galaxy J7 Pro - Put The Lights On Rural

Samsung Vietnam / Galaxy J7 Pro and Leo Burnett Vietnam / Starcom & Performics Vietnam for

Samsung Galaxy J7 Pro - Put The Lights On Rural

Watch Video | Credits

Media

Vietnam – Cross Mobile Integration

Gold Winner

Closeup enabled the young couple to express their love through Mobile Integrated Audio match system

UNILEVER Vietnam/CLOSEUP TOOTHPASTE and Mindshare Vietnam for

Closeup enabled the young couple to express their love through Mobile Integrated Audio match system

Watch Video | Credits

Silver Winner

Real Beauty needs No Filter

Unilever Vietnam/POND’S and Mindshare for

Real Beauty needs No Filter

Watch Video | Credits

Bronze Winner

Samsung Galaxy A - A-Playlist

Samsung Vietnam / Galaxy A and Leo Burnett Vietnam / Starcom & Performics Vietnam for

Samsung Galaxy A - A-Playlist

Watch Video | Credits

Media

Vietnam – Cross Screen Advertising

Gold Winner

MOM'S REAL SILVER PROTECTION – LIFEBUOY

Unilever Vietnam / LIFEBUOY and Mindshare for

MOM'S REAL SILVER PROTECTION – LIFEBUOY

Watch Video | Credits

Media

Vietnam – Messaging

Silver Winner

P/S Anti Cavity – Helping Vietnamese Rural change Brushing habit to prevent cavity

UNILEVER Vietnam/P/S TOOTHPASTE and Mindshare Vietnam for

P/S Anti Cavity – Helping Vietnamese Rural change Brushing habit to prevent cavity

Watch Video | Credits

Bronze Winner

Samsung Connect - Power of a Message

Samsung Vietnam and Leo Burnett Vietnam / Starcom & Performics Vietnam for

Samsung Connect - Power of a Message

Watch Video | Credits

Media

Vietnam – Programmatic

Gold Winner

Knorr the Recipe Doctor helped the Vietnamese Moms with personalized Food recipes

UNILEVER Vietnam/KNORR and Mindshare Vietnam for

Knorr the Recipe Doctor helped the Vietnamese Moms with personalized Food recipes

Watch Video | Credits

Silver Winner

OUTCOMES BASED DIGITAL MARKETING CREATING SUSTAINABLE BUSINESS FOR GRAB

GRAB and WAVEMAKER for

OUTCOMES BASED DIGITAL MARKETING CREATING SUSTAINABLE BUSINESS FOR GRAB

Watch Video | Credits

Media

Vietnam – Mobile App

Silver Winner

PEPSI - SING YOUR OWN MUSIC MOMENT WITH REAL LIFE TARGETING

SUNTORY PEPSICO VIETNAM BEVERAGE / PEPSI and MINDSHARE VIETNAM & REDDER ADVERTISING for

PEPSI - SING YOUR OWN MUSIC MOMENT WITH REAL LIFE TARGETING

Watch Video | Credits

Bronze Winner

Virtual journey to the biggest cave in the world: Son Doong

Oxalis Adventure and DigiPencil MVV for

Virtual journey to the biggest cave in the world: Son Doong

Watch Video | Credits

Media

Vietnam – Mobile Website

Gold Winner

Samsung Galaxy S8 - Shake To Own

Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam for

Samsung Galaxy S8 - Shake To Own

Watch Video | Credits

Media

Vietnam – Mobile Social

Gold Winner

MIRINDA APRIL FOOLS

Suntory PepsiCo Vietnam Beverage / Mirinda and Redder Advertising & Mindshare Vietnam for

MIRINDA APRIL FOOLS

Watch Video | Credits

Bronze Winner

Yomost - Make a Move #TLPN

Yomost and Leo Burnett Vietnam for

Yomost - Make a Move #TLPN

Watch Video | Credits

Technology

Vietnam – Innovation

Gold Winner

How Closeup used a mobile first approach to create exciting and intimate dates for thousands of ‘forever alone’ millennials

UNILEVER Vietnam/CLOSEUP and Mindshare Vietnam for

How Closeup used a mobile first approach to create exciting and intimate dates for thousands of ‘forever alone’ millennials

Watch Video | Credits

Silver Winner

Coke iBeacon Cooler

The Coca-Cola Company/Coca-Cola and Circus Digital for

Coke iBeacon Cooler

Watch Video | Credits

Technology

Vietnam – Location Based Services or Targeting

Bronze Winner

Samsung Galaxy J7 Pro - Put The Lights On Rural

Samsung Vietnam / Galaxy J7 Pro and Leo Burnett Vietnam / Starcom & Performics Vietnam for

Samsung Galaxy J7 Pro - Put The Lights On Rural

Watch Video | Credits

Bronze Winner

7UP Foodies - BRING THE BEST EXPERIENCES WITH FOOD FROM VIRTUAL TO REALITY

Suntory PepsiCo Vietnam Beverage / 7UP and Mindshare Vietnam / REDDER Advertising for

7UP Foodies - BRING THE BEST EXPERIENCES WITH FOOD FROM VIRTUAL TO REALITY

Watch Video | Credits

Technology

Vietnam – Mobile Video

Bronze Winner

Comfort brought the overwhelmed nature sensorial experience through the 360-degree experimental video

Unilever Vietnam/Comfort and Mindshare Vietnam for

Comfort brought the overwhelmed nature sensorial experience through the 360-degree experimental video

View Case Study | Credits

Bronze Winner

Masan Utilizes Video Content via Chuyện Kể Bé Nghe

Masan / Chin-Su and Inspirato Media & Mediacom Vietnam for

Masan Utilizes Video Content via Chuyện Kể Bé Nghe

Watch Video | Credits

Creative Awards

Vietnam – Best Brand Experience in Mobile Rich Media

Gold Winner

Bring your LUCK this TET with CASTROL

Castrol and Mindshare & Dsquare for

Bring your LUCK this TET with CASTROL

Watch Video | Credits

Silver Winner

Samsung Galaxy S8 - Time To Move On

Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam for

Samsung Galaxy S8 - Time To Move On

Watch Video | Credits

Creative Awards

Vietnam – Most Engaging Mobile Creative

Gold Winner

Samsung Galaxy S8 - Shake To Own

Samsung Vietnam / Galaxy S8 and Leo Burnett Vietnam / Starcom & Performics Vietnam for

Samsung Galaxy S8 - Shake To Own

Watch Video | Credits

Bronze Winner

REVIVE - WALK MORE TO BYE ZOMBIE LABEL

Suntory PepsiCo Vietnam Beverage / 7UP Revive and Mindshare Vietnam / REDDER Advertising for

REVIVE - WALK MORE TO BYE ZOMBIE LABEL

Watch Video | Credits

2017 Smarties Vietnam Industry Award Winners

Marketer of the Year

Unilever

Marketer of the Year

Samsung

Agency of the Year

Mindshare Vietnam

Agency of the Year

Leo Burnett

Agency of the Future

Redder Advertising