Presenting The Smarties LATAM 2017 Winners
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LATAM Best In Show
Pepsico / Doritos and AlmapBBDO for
Doritos Mystery
Credits
Daniela Cachich, Marketing VP, Pepsico Brasil
Anna Carolina Teixeira, Marketing Director, Pepsico Brasil
Tiago Massud, Marketing, Pepsico Brasil
Bruna Soares, Marketing, Pepsico Brasil
Luiz Sanches, CCO, AlmapBBDO
Cintia Golçalves, CSO, AlmapBBDO
Luis Padilha, Media VP, AlmapBBDO
João Gabriel Fernandes, Strategic Planning VP, AlmapBBDO
Maria Claudia Conde, Strategic Planning Director, AlmapBBDO
Carolina Sangoão, Strategic Planning Supervidor, AlmapBBDO
Marketing Objective
LATAM – Brand Awareness
Marketing Objective
LATAM – Lead Generation / Direct Response / Conversions
Gold Winner
Alcoholics Anonymous and J.Walter Thompson Brazil for
Anonymous Friend
Watch Video | Credits
Marketing Objective
LATAM – Product / Services Launch
Marketing Objective
LATAM – Social Impact / Not For Profit
Gold Winner
Puerto Rico State Election Commission and UM /McCann Worldgroup Puerto Rico for
Pin Drop To Vote
Watch Video | CreditsSilver Winner
Alcoholics Anonymous and J.Walter Thompson Brazil for
Anonymous Friend
Watch Video | Credits
Media
LATAM – Cross Media
Bronze Winner
Puerto Rico State Election Commission and UM /McCann Worldgroup Puerto Rico for
Pin Drop To Vote
Watch Video | Credits
Media
LATAM – Cross Mobile Integration
Media
LATAM – Messaging
Gold Winner
Puerto Rico State Election Commission and UM /McCann Worldgroup Puerto Rico for
Pin Drop To Vote
Watch Video | CreditsMedia
LATAM – Programmatic
Mobile Booster Winner
Johnnie Walker - Diageo and OMD Omnicom for
Súbele el nível a la fiesta by OMD Colombia and Adsmovil
Watch Video | CreditsMedia
LATAM – Mobile App
Media
LATAM – Mobile Social
Gold Winner
Alcoholics Anonymous and J.Walter Thompson Brazil for
Anonymous Friend
Watch Video | CreditsBronze Winner
Instituto AzMina and J.Walter Thompson Brazil for
#Nipple Freedom
View Case Study | Credits
Technology
LATAM – Location Based
Silver Winner
Universal Picture Brasil and Social Tailors for
Despicable Me 3 - Gru's Voice on Waze
Watch Video | CreditsMobile Booster Winner
Pizza Hut Brazil and In Loco Media for
Pizza Hut "Here and Now"
Watch Video | CreditsTechnology
LATAM – Mobile Video
Technology
LATAM – VR/AR
Silver Winner
Rede de Justiça and J.Walter Thompson Brazil for
Visceral Reality
Watch Video | CreditsTechnology
LATAM – Mobile Audio
Mobile Booster Winner
Corona and Mediacom, GroupM for
Corona Capital Festival Segmentation
View Case Study | CreditsCreative Awards
LATAM – Most Engaging Mobile Creative
Silver Winner
Universal Picture Brasil and Social Tailors for
Despicable Me 3 - Gru's Voice on Waze
Watch Video | Credits2017 Smarties LATAM Industry Award Winners
Marketer of the Year
Pepsico/Doritos
Agency of the Year
IPG Media Brand
Leadership Award of the Year
Adsmovil