Presenting The Smarties India 2017 Winners

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Waltzing across TV: How 300,000 people switched channels to Super Dancer

India Best In Show

Sony Entertainment Channel/Super Dancer and Zapr Media Labs for

Waltzing across TV: How 300,000 people switched channels to Super Dancer

Credits

Sandipan Mondal, Co-founder, CEO, Zapr Media Labs

Sharan Tulsiani, Vice President, Partnerships and Alliances, Zapr Media Labs

Bhavna Sainchar, VP Sales, Zapr Media Labs

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Marketing Objective

India – Brand Awareness

Gold Winner

Waltzing across TV: How 300,000 people switched channels to Super Dancer

Sony Entertainment Channel/Super Dancer and Zapr Media Labs for

Waltzing across TV: How 300,000 people switched channels to Super Dancer

Watch Video | Credits

Silver Winner

Conglomerate to Companion

Aditya Birla Group and Mindshare India Pvt.Ltd. for

Conglomerate to Companion

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Marketing Objective

India – Lead Generation / Direct Response / Conversions

Silver Winner

The Pedigree Pawsome Programme

Pedigree (Mars International India Pvt. Ltd.) and Hungama Digital Services for

The Pedigree Pawsome Programme

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Bronze Winner

KWID on Paytm: How to sell cars in Demonetization

Renault and OMD for

KWID on Paytm: How to sell cars in Demonetization

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Marketing Objective

India – Product / Services Launch

Gold Winner

Waltzing across TV: How 300,000 people switched channels to Super Dancer

Sony Entertainment Channel/Super Dancer and Zapr Media Labs for

Waltzing across TV: How 300,000 people switched channels to Super Dancer

Watch Video | Credits

Silver Winner

With You Hamesha - Mahindra Auto's Post Sales Platform

Mahindra & Mahindra and Hansa Customer Equity Pvt. Ltd for

With You Hamesha - Mahindra Auto's Post Sales Platform

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Marketing Objective

India – Promotion

Silver Winner

Good Knight – Fastcard ki Paathshala

Godrej Consumer Products Limited/Good Knight and Mindshare India Pvt.Ltd. for

Good Knight – Fastcard ki Paathshala

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Bronze Winner

Pocket Dentist

Colgate Palmolive (India) Ltd/Pocket Dentist and Red Fuse Communications India, MEC, Dialogue Factory, GroupM, Netcore for

Pocket Dentist

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Media

India – Cross Media

Gold Winner

Saavn: Liva #NoFilterNeha Campaign

Liva and Saavn for

Saavn: Liva #NoFilterNeha Campaign

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Silver Winner

Nayi Soch

Star Plus and Mindshare India Pvt.Ltd. for

Nayi Soch

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Silver Winner

Inspiring the Athlete Within Every Woman

Nike and Mindshare India for

Inspiring the Athlete Within Every Woman

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Media

India – Cross Mobile Integration

Bronze Winner

Inspiring the Athlete Within Every Woman

Nike and Mindshare India for

Inspiring the Athlete Within Every Woman

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Media

India – Cross Screen Advertising

Gold Winner

Combating the Consumer Blind Spot on TV with Smartphones

DIAGEO and Mindshare India Pvt.Ltd. for

Combating the Consumer Blind Spot on TV with Smartphones

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Silver Winner

David vs Goliath 2.0: When mobile outmuscled TV

Diageo / McDowell's No.1 and Mindshare India Pvt.Ltd. & Zapr for

David vs Goliath 2.0: When mobile outmuscled TV

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Media

India – Marketing within a Mobile Gaming Environment

Gold Winner

Mountain Dew - Game Fuel

PepsiCo/Mountain Dew and Mindshare India Pvt.Ltd. for

Mountain Dew - Game Fuel

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Silver Winner

Nexa Baleno Buddy Pack

Maruti Suzuki and Grapes Digital & Gameloft for

Nexa Baleno Buddy Pack

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Bronze Winner

How BOOST is paving way to effectively target kids using POKKT’s proprietary software and overall, driving brand preference

Boost - GlaxoSmithKline Consumer Healthcare, India and Mindshare India Pvt.Ltd., Pokkt for

How BOOST is paving way to effectively target kids using POKKT’s proprietary software and overall, driving brand preference

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Media

India – Messaging

Gold Winner

Pedigree Shape Guide

Mars International India Pvt. Ltd/Pedigree and Hungama Digital Services for

Pedigree Shape Guide

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Silver Winner

Pocket Dentist

Colgate Palmolive (India) Ltd/Pocket Dentist and Red Fuse Communications India, MEC, Dialogue Factory, GroupM, Netcore for

Pocket Dentist

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Media

India – Programmatic

Bronze Winner

Combating the Consumer Blind Spot on TV with Smartphones

DIAGEO and Mindshare India Pvt.Ltd. for

Combating the Consumer Blind Spot on TV with Smartphones

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Media

India – Mobile App

Gold Winner

Artist Aloud App

Hungama Digital Media Entertainment Pvt. Ltd. and Hungama Digital Services for

Artist Aloud App

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Silver Winner

Live Young, Live Free App

Mahindra & Mahindra and Hungama Digital Services for

Live Young, Live Free App

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Media

India – Mobile Native

Gold Winner

Dettol: Jingle all the way

Reckitt Benckiser/Dettol and GreedyGame Media, Interactive Avenues for

Dettol: Jingle all the way

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Bronze Winner

WHEN TINDER SWIPED RIGHT FOR NIKE!

NIKE and Mindshare India Pvt.Ltd. for

WHEN TINDER SWIPED RIGHT FOR NIKE!

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Media

India – Mobile Social

Gold Winner

Mirinda Release The Pressure

PepsiCo/Mirinda and Mindshare India Pvt.Ltd. for

Mirinda Release The Pressure

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Silver Winner

Rukhna Nahi Hai

JSW IP Holding Pvt. Ltd and Mindshare India Pvt. Ltd for

Rukhna Nahi Hai

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Bronze Winner

Home Party Essentials 101 - By SIMI the AI-powered Bartender

Diageo and Mindshare India Pvt.Ltd. for

Home Party Essentials 101 - By SIMI the AI-powered Bartender

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Bronze Winner

Coca-Cola Moments on Jio Chat

Coca-Cola India and Interactive Avenues Pvt. Ltd. for

Coca-Cola Moments on Jio Chat

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Technology

India – Innovation

Gold Winner

Feel the Greens

Godrej Greens and Madison Communications for

Feel the Greens

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Silver Winner

Cadbury Marvellous Campaign - An Augmented Reality-driven mobile advertising experience

Cadbury and Isobar & Affle for

Cadbury Marvellous Campaign - An Augmented Reality-driven mobile advertising experience

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Bronze Winner

India's first media plan created through Artificial Intelligence (AI)

Bharti Airtel and Group M Media India Pvt. Ltd. for

India's first media plan created through Artificial Intelligence (AI)

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Technology

India – Location Based Services or Targeting

Gold Winner

Iodex goes Ambush the geo-targeted way, but this time through Mobile media!

Iodex and Mindshare India Pvt.Ltd. for

Iodex goes Ambush the geo-targeted way, but this time through Mobile media!

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Silver Winner

Privileges are now 0 km away from Godrej Infinity

Godrej Infinity and Madison Communications for

Privileges are now 0 km away from Godrej Infinity

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Bronze Winner

RCB Bold Army

Royal Challenger Sports Private Limited and Mindshare India Pvt.Ltd. for

RCB Bold Army

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Technology

India – Mobile Video

Gold Winner

'Girl in the City'

Castrol and Mindshare India Pvt.Ltd. for

'Girl in the City'

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Silver Winner

How BOOST is paving way to effectively target kids using POKKT’s proprietary software and overall, driving brand preference

Boost - GlaxoSmithKline Consumer Healthcare, India and Mindshare India Pvt.Ltd., Pokkt for

How BOOST is paving way to effectively target kids using POKKT’s proprietary software and overall, driving brand preference

Watch Video | Credits

Technology

India – Mobile Audio

Gold Winner

Saavn: Liva #NoFilterNeha Campaign

Liva and Saavn for

Saavn: Liva #NoFilterNeha Campaign

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Silver Winner

Dettol: Jingle all the way

Reckitt Benckiser/Dettol and GreedyGame Media, Interactive Avenues for

Dettol: Jingle all the way

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Bronze Winner

Benadryl OBD

Benadryl and Interactive Avenues Pvt. Ltd. for

Benadryl OBD

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