Presenting The Smarties APAC 2017 Winners
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APAC Best In Show
Bayer AG/Yasmin and PHD China, Wezeit, Super Curriculum for
Yasmin's Sex-Ed Revolution
Credits
Tony Tang, Managing Director, PHD
Cindy Xu, General Manager, PHD
Lara Yang, Group Social Media Director, OMG
Sybil Li, Social Media Supervisor, OMG
Eddie Weng, Associate Planning Director, PHD
Delinda Pu, Planning Manager, PHD
Sara Wang, Senior Media Planner, PHD
Yan Liu, Head of Franchise, Bayer
Nancy Wu, Marketing Manager, Bayer
Grace Luo, Senior Product Manager, Bayer
Shuchen You, Project Manager, Bayer
Wenlin Pei, Senior Trade officer, Bayer
Marketing Objective
APAC – Brand Awareness
Gold Winner
Yum! Brands/Pizza Hut and Mindshare China for
How Pizza Hut turns itself into the social enablers for gamers in China
Watch Video | CreditsSilver Winner
Bayer AG/Yasmin and PHD China, Wezeit, Super Curriculum for
Yasmin's Sex-Ed Revolution
Watch Video | Credits
Marketing Objective
APAC – Lead Generation / Direct Response / Conversions
Silver Winner
FrieslandCampina/Friso Vietnam and Pervorm for
Friso Vietnam - 'How We Met Your Mother'
Watch Video | CreditsBronze Winner
California Fitness & Yoga Centre and RED2 Digital for
#IAMMORE VIETNAM
Watch Video | CreditsMarketing Objective
APAC – Product / Services Launch
Silver Winner
Johnson & Johnson/Neutrogena and DDB Worldwide, Tribal Worldwide for
City-Proof Your Skin Campaign
Watch Video | CreditsBronze Winner
L'Oreal/Maybelline and Mindshare China for
Celebrity Endorsement in the Age of Social Media
Watch Video | CreditsMarketing Objective
APAC – Promotion
Silver Winner
Johnson & Johnson/Neutrogena and DDB Worldwide, Tribal Worldwide for
City-Proof Your Skin Campaign
Watch Video | CreditsSilver Winner
Unilever/Clear and Mindshare Philippines/AdColony for
Clear’s Virtual Barbershop
Watch Video | CreditsBronze Winner
The Coca-Cola Company/Coca-Cola and Fulcrum Myanmar for
Coca-Cola Refresh and Top-Up
Watch Video | CreditsMarketing Objective
APAC – Relationship Building / CRM
Bronze Winner
Vietnam Prosperity Finance Limited Company (FE CREDIT) and Adtima for
Manage your FE CREDIT loan using Zalo chat App
Watch Video | CreditsMarketing Objective
APAC – Social Impact / Not for Profit
Gold Winner
Colgate Palmolive (India) Ltd/Pocket Dentist and Red Fuse Communications India, MEC, Dialogue Factory, GroupM, Netcore for
Pocket Dentist
Watch Video | CreditsSilver Winner
Bayer AG/Yasmin and PHD China, Wezeit, Super Curriculum for
Yasmin's Sex-Ed Revolution
Watch Video | CreditsMedia
APAC – Cross Media
Silver Winner
Nike and Mindshare India for
Inspiring the Athlete Within Every Woman
Watch Video | CreditsSilver Winner
Johnson & Johnson/Neutrogena and DDB Worldwide, Tribal Worldwide for
City-Proof Your Skin Campaign
Watch Video | CreditsBronze Winner
Colgate Palmolive (India) Ltd/Pocket Dentist and Red Fuse Communications India, MEC, Dialogue Factory, GroupM, Netcore for
Pocket Dentist
Watch Video | CreditsMedia
APAC – Cross Mobile Integration
Silver Winner
Bayer AG/Yasmin and PHD China, Wezeit, Super Curriculum for
Yasmin's Sex-Ed Revolution
Watch Video | CreditsSilver Winner
Unilever/Axe and Mindshare Indonesia, AdColony for
Axelerate Find Your Magic
Watch Video | CreditsBronze Winner
Nike and Mindshare India for
Inspiring the Athlete Within Every Woman
Watch Video | CreditsMedia
APAC – Messaging
Gold Winner
Softlogic Life and Mindshare Sri Lanka, Etisalat Mobile for
Campaign That Saved 2500 Lives
Watch Video | CreditsBronze Winner
The Coca-Cola Company/Coca-Cola and Fulcrum Myanmar for
Coca-Cola Refresh and Top-Up
Watch Video | CreditsMedia
APAC – Programmatic
Gold Winner
FrieslandCampina/Friso Vietnam and Pervorm for
Friso Vietnam - 'How We Met Your Mother'
Watch Video | CreditsSilver Winner
Unilever/Pond's and Mindshare Indonesia, Unilever, AdColony for
Pond’s Gains Ground by Train
Watch Video | CreditsMedia
APAC – Mobile App
Bronze Winner
SUNTORY PEPSICO VIETNAM BEVERAGE / PEPSI and MINDSHARE VIETNAM & REDDER ADVERTISING for
PEPSI - SING YOUR OWN MUSIC MOMENT WITH REAL LIFE TARGETING
Watch Video | Credits
Media
APAC – Mobile Website
Media
APAC – Mobile Native
Bronze Winner
L'Oreal/Maybelline and TBWA\ Singapore for
The Maybelline Snapchat Hack
Watch Video | Credits
Media
APAC – Mobile Social
Gold Winner
L'Oreal/Maybelline and TBWA\ Singapore for
The Maybelline Snapchat Hack
Watch Video | CreditsGold Winner
Bayer AG/Yasmin and PHD China, Wezeit, Super Curriculum for
Yasmin's Sex-Ed Revolution
Watch Video | CreditsSilver Winner
Yum! Brands/Pizza Hut and Mindshare China for
How Pizza Hut turns itself into the social enablers for gamers in China
Watch Video | CreditsTechnology
APAC – Innovation
Gold Winner
Foxtel and Mindshare Australia for
Marketing at the Speed of Sport
Watch Video | CreditsBronze Winner
General Motors Korea/Chevrolet and Isobar Singapore, Carat Asia Pacific for
Chevrolet V-Showroom
Watch Video | CreditsBronze Winner
Johnson & Johnson/Neutrogena and DDB Worldwide, Tribal Worldwide for
City-Proof Your Skin Campaign
Watch Video | CreditsTechnology
APAC – Location Based Services or Targeting
Gold Winner
Yum! Brands/Pizza Hut and Mindshare China for
How Pizza Hut turns itself into the social enablers for gamers in China
Watch Video | CreditsSilver Winner
Johnson & Johnson/Neutrogena and DDB Worldwide, Tribal Worldwide for
City-Proof Your Skin Campaign
Watch Video | CreditsBronze Winner
The Coca-Cola Company/Coca-Cola and Circus Digital for
Coke iBeacon Cooler
Watch Video | CreditsTechnology
APAC – Mobile Video
Technology
APAC – Mobile Audio
Gold Winner
Colgate Palmolive (India) Ltd/Pocket Dentist and Red Fuse Communications India, MEC, Dialogue Factory, GroupM, Netcore for
Pocket Dentist
Watch Video | CreditsSilver Winner
SUNTORY PEPSICO VIETNAM BEVERAGE / PEPSI and MINDSHARE VIETNAM & REDDER ADVERTISING for
PEPSI - SING YOUR OWN MUSIC MOMENT WITH REAL LIFE TARGETING
Watch Video | CreditsBronze Winner
GlaxoSmithKline Pharmaceuticals Limited/Horlicks and Mindshare India for
When Horlicks skipped the ad and told a story in rural Bihar
Watch Video | CreditsCreative Awards
APAC – Best Brand Experience in Mobile Rich Media
Silver Winner
Disney/Pirates Of The Caribbean 5 and Disney, AdColony, Dentsu Digital Indonesia for
Pirates Of The Caribbean 5 – Mobile Video Innovation Makes a Blockbuster
Watch Video | CreditsCreative Awards
APAC – Most Engaging Mobile Creative
Bronze Winner
Disney/Pirates Of The Caribbean 5 and Disney, AdColony, Dentsu Digital Indonesia for
Pirates Of The Caribbean 5 – Mobile Video Innovation Makes a Blockbuster
Watch Video | CreditsBronze Winner
The Coca-Cola Company/Coke and Moblaze, InMobi, Havas Riverorchid for
Coke Break
Watch Video | Credits2017 Smarties APAC Industry Award Winners
Marketer of the Year
Bayer AG
Marketer of the Year
Nike
Agency of the Year
Mindshare China
Agency Network of the Year
Mindshare Asia Pacific