Presenting The Smarties Indonesia 2017 Winners
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Indonesia Best In Show
Telkomsel - Langit Musik and Narrada Communication for
#HearUrMood
Credits
Adi Noegroho, CCO, Narrada Communications
Dhany Virdian, Creative Director, Narrada Communications
Ilya Alexander, Technology Director, Narrada Communications
Avian Prasetya, Creative team, Narrada Communications
Christa Meullemans, Creative team, Narrada Communications
Monica N., Creative team, Narrada Communications
R.Dyah Laksmitha, Account Team, Narrada Communications
Novita Rizki, Account Team, Narrada Communications
Friska Octendralia, Strategy, Narrada Communications
Augustina Mentari, Strategy, Narrada Communications
Josep Tambunan, Development Team, Narrada Communications
Aldo Ariandhika, Development Team, Narrada Communications
Satria Permana, Development Team, Narrada Communications
Mike Oktalina, Group Account Director, Narrada Communications
Indonesia Best In Show
Disney/Pirates Of The Caribbean 5 and Disney, AdColony, Dentsu Digital Indonesia for
Pirates Of The Caribbean 5 – Mobile Video Innovation Makes a Blockbuster
Credits
Jose Mateos, VP Sales Strategy APAC, AdColony
Johannes Faradi Bachri, Managing Director, Dentsu Digital Indonesia
Nur Laily Lianasyah, Director Sales - Indonesia, AdColony
Marketing Objective
Indonesia – Brand Awareness
Gold Winner
Telkomsel - Langit Musik and Narrada Communication for
#HearUrMood
View Case Study | CreditsSilver Winner
Unilever/Axe and Mindshare Indonesia, AdColony for
Axelerate Find Your Magic
Watch Video | CreditsBronze Winner
Unilever/Rexona Deo Lotion and Telkomsel for
Utilize the IVR technology through singing competition with idol
Watch Video | CreditsMarketing Objective
Indonesia – Lead Generation / Direct Response / Conversions
Silver Winner
Samsung Gear S3 and SMG Indonesia, AdColony for
Samsung Gear S3 smartwatch
Watch Video | CreditsMarketing Objective
Indonesia – Product / Services Launch
Gold Winner
NESTLE/MILO and Mindshare Indonesia for
MILO Champ Squad Trade Launch
Watch Video | CreditsSilver Winner
Procter & Gamble/Pantene and MediaCom Indonesia for
Pantene anti-dandruff sachet launch using “Micro Targeting at Scale"
Watch Video | Credits
Marketing Objective
Indonesia – Promotion
Silver Winner
Unilever/Wall's Cornetto and Mindshare Indonesia for
Dare to Make a Move with #CornettoLoveRibbon Powered by GoMart
Watch Video | CreditsSilver Winner
Unilever/Clear and Mindshare Indonesia, Unilever, AdColony for
Clear Tapping on Mudik (annual homecoming tradition)
Watch Video | Credits
Media
Indonesia – Cross Media
Silver Winner
Unilever/Clear and Mindshare Indonesia, Unilever, AdColony for
Clear Tapping on Mudik (annual homecoming tradition)
Watch Video | CreditsSilver Winner
Unilever/Pond's and Mindshare Indonesia, Unilever, AdColony for
Pond’s Gains Ground by Train
Watch Video | CreditsBronze Winner
Nestle/Milo and InMobi, Mindshare Indonesia for
Milo Champ Squad
Watch Video | CreditsBronze Winner
Coca-Cola/Sprite and InMobi, Mediacom Indonesia for
Sprite Ramadan: Truth is Refreshing
Watch Video | CreditsMedia
Indonesia – Cross Mobile Integration
Gold Winner
Unilever/Axe and Mindshare Indonesia, AdColony for
Axelerate Find Your Magic
Watch Video | CreditsMedia
Indonesia – Messaging
Media
Indonesia – Programmatic
Silver Winner
Google and Essence for
Google Play Levels Up Its Game with Programmatic HD Video in Indonesia
Watch Video | CreditsBronze Winner
IKEA and Mindshare Indonesia, XAXIS Indonesia for
IKEA time based location targeting
Watch Video | CreditsMedia
Indonesia – Mobile Native
Media
Indonesia – Mobile Social
Bronze Winner
GlaxoSmithKline/Panadol and Mindshare Indonesia for
Panadol Pejuang Tangguh
Watch Video | CreditsBronze Winner
Unilever/Lifebuoy Shampoo and Mindshare Indonesia for
Lifebuoy Shampoo connects moms with BBM Stickers
Watch Video | CreditsTechnology
Indonesia – Innovation
Gold Winner
Telkomsel - Langit Musik and Narrada Communication for
#HearUrMood
View Case Study | CreditsSilver Winner
Bank Central Asia and Telkomsel for
Ingenious way to measure your OOH effectiveness
Watch Video | CreditsTechnology
Indonesia – Location Based Services or Targeting
Gold Winner
IKEA and Mindshare Indonesia, XAXIS Indonesia for
IKEA time based location targeting
Watch Video | CreditsSilver Winner
Unilever/Pond's and Mindshare Indonesia, Unilever, AdColony for
Pond’s Gains Ground by Train
Watch Video | CreditsBronze Winner
Unilever/Clear and Mindshare Indonesia, Unilever, AdColony for
Clear Tapping on Mudik (annual homecoming tradition)
Watch Video | CreditsTechnology
Indonesia – Mobile Video
Gold Winner
Disney/Pirates Of The Caribbean 5 and Disney, AdColony, Dentsu Digital Indonesia for
Pirates Of The Caribbean 5 – Mobile Video Innovation Makes a Blockbuster
Watch Video | CreditsBronze Winner
Telkomsel - Digital Lifestyle and Narrada Communication for
Pulang-Pulang Ganteng
Watch Video | CreditsBronze Winner
Unilever/Axe and Mindshare Indonesia, AdColony for
Axelerate Find Your Magic
Watch Video | CreditsTechnology
Indonesia – Mobile Audio
Bronze Winner
Unilever/Pond's White Beauty and Mindshare Indonesia, Unilever, AdColony for
Pond's uses music to ignite the true meaning of Ramandan
Watch Video | CreditsCreative Awards
Indonesia – Best Brand Experience in Mobile Rich Media
Gold Winner
Samsung Gear S3 and SMG Indonesia, AdColony for
Samsung Gear S3 smartwatch
Watch Video | CreditsSilver Winner
Disney/Pirates Of The Caribbean 5 and Disney, AdColony, Dentsu Digital Indonesia for
Pirates Of The Caribbean 5 – Mobile Video Innovation Makes a Blockbuster
Watch Video | CreditsBronze Winner
Unilever/Wall's and Mindshare Indonesia, POKKT for
Wall's Heartbrand Pemilan Snack 2017
Watch Video | CreditsCreative Awards
Indonesia – Most Engaging Mobile Creative
Silver Winner
Disney/Pirates Of The Caribbean 5 and Disney, AdColony, Dentsu Digital Indonesia for
Pirates Of The Caribbean 5 – Mobile Video Innovation Makes a Blockbuster
Watch Video | Credits
2017 Smarties Indonesia Industry Award Winners
Marketer of the Year
Unilever
Agency of the Year
Mindshare Indonesia