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Presenting The Smarties Spain 2017 Winners
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Create everyday magic in city movement
Spain Best In Show
mytaxi and mytaxi for
Create everyday magic in city movement
Credits
Sandra Sancho
, Marketing Director Spain, mytaxi
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Marketing Objective
Spain – Brand Awareness
Silver Winner
#AxeYouCasting
Axe (Unilever) and Mindshare Spain for
#AxeYouCasting
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|
Credits
Bronze Winner
Tanqueray | Depende de ti
Tanqueray and YDigital Media for
Tanqueray | Depende de ti
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|
Credits
Marketing Objective
Spain – Lead Generation / Direct Response / Conversions
Silver Winner
Meliá Traveler Connect
Meliá Hotels International and Accenture Interactive for
Meliá Traveler Connect
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|
Credits
Marketing Objective
Spain – Product / Services Launch
Gold Winner
Create everyday magic in city movement
mytaxi and mytaxi for
Create everyday magic in city movement
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|
Credits
Marketing Objective
Spain – Social Impact / Not For Profit
Gold Winner
Educo - Child Protection Kit
EDUCO and Havas Media for
Educo - Child Protection Kit
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|
Credits
Silver Winner
Toilet change lives
Scottex/Kimberly Clark and Mindshare Spain for
Toilet change lives
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Credits
Media
Spain – Cross Mobile Integration
Gold Winner
Release the beast
Unilever/Magnum and Mindshare Spain for
Release the beast
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|
Credits
Media
Spain – Marketing within a Mobile Gaming Environment
Silver Winner
Sing!
Universal Pictures and mSix for
Sing!
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|
Credits
Media
Spain – Mobile App
Bronze Winner
Avianca’s Carla Chatbot
Avianca and Accenture Interactive for
Avianca’s Carla Chatbot
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|
Credits
Media
Spain – Mobile Social
Bronze Winner
B&J Pop Up Gardens
Ben and Jerry's and Mindshare Spain for
B&J Pop Up Gardens
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|
Credits
Bronze Winner
Release the beast
Unilever/Magnum and Mindshare Spain for
Release the beast
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|
Credits
Technology
Spain – Innovation
Gold Winner
Alien Biometrics
FOX and Mindshare Spain for
Alien Biometrics
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|
Credits
Technology
Spain – Mobile Video
Gold Winner
Cristina Valbuena
inRead by Teads and Teads for
Cristina Valbuena
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|
Credits
Technology
Spain – The Internet of Things - Products in the Market
Gold Winner
Alien Biometrics
FOX and Mindshare Spain for
Alien Biometrics
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|
Credits
Bronze Winner
Movistar BASE
Movistar and Accenture Interactive for
Movistar BASE
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|
Credits
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Browse Categories
Marketing Objective
Brand Awareness
Lead Generation / Direct Response / Conversions
Product / Services Launch
Social Impact / Not For Profit
Media
Cross Mobile Integration
Marketing within a Mobile Gaming Environment
Mobile App
Mobile Social
Technology
Innovation
Mobile Video
The Internet of Things - Products in the Market