Presenting The Smarties Spain 2017 Winners

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Create everyday magic in city movement

Spain Best In Show

mytaxi and mytaxi for

Create everyday magic in city movement

Credits

Sandra Sancho, Marketing Director Spain, mytaxi

Marketing Objective

Spain – Brand Awareness

Silver Winner

#AxeYouCasting

Axe (Unilever) and Mindshare Spain for

#AxeYouCasting

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Bronze Winner

Tanqueray | Depende de ti

Tanqueray and YDigital Media for

Tanqueray | Depende de ti

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Marketing Objective

Spain – Lead Generation / Direct Response / Conversions

Silver Winner

Meliá Traveler Connect

Meliá Hotels International and Accenture Interactive for

Meliá Traveler Connect

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Marketing Objective

Spain – Product / Services Launch

Gold Winner

Create everyday magic in city movement

mytaxi and mytaxi for

Create everyday magic in city movement

Watch Video | Credits

Marketing Objective

Spain – Social Impact / Not For Profit

Gold Winner

Educo - Child Protection Kit

EDUCO and Havas Media for

Educo - Child Protection Kit

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Silver Winner

Toilet change lives

Scottex/Kimberly Clark and Mindshare Spain for

Toilet change lives

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Media

Spain – Cross Mobile Integration

Gold Winner

Release the beast

Unilever/Magnum and Mindshare Spain for

Release the beast

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Media

Spain – Marketing within a Mobile Gaming Environment

Silver Winner

Sing!

Universal Pictures and mSix for

Sing!

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Media

Spain – Mobile App

Bronze Winner

Avianca’s Carla Chatbot

Avianca and Accenture Interactive for

Avianca’s Carla Chatbot

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Media

Spain – Mobile Social

Bronze Winner

B&J Pop Up Gardens

Ben and Jerry's and Mindshare Spain for

B&J Pop Up Gardens

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Bronze Winner

Release the beast

Unilever/Magnum and Mindshare Spain for

Release the beast

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Technology

Spain – Innovation

Gold Winner

Alien Biometrics

FOX and Mindshare Spain for

Alien Biometrics

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Technology

Spain – Mobile Video

Gold Winner

Cristina Valbuena

inRead by Teads and Teads for

Cristina Valbuena

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Technology

Spain – The Internet of Things - Products in the Market

Gold Winner

Alien Biometrics

FOX and Mindshare Spain for

Alien Biometrics

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Bronze Winner

Movistar BASE

Movistar and Accenture Interactive for

Movistar BASE

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