mobile | Page 10 | MMA Global

mobile

The Goal:
Gaia Interactive’s hit iOS app Monster Galaxy: The Zodiac Islands is an adventure game where players battle and train hundreds of wild monsters. Gaia partnered with InMobi to use mobile advertising for the re-launch of the game. 
 
The Approach:
The Challenge:
360i launched a targeted mobile ad campaign to drive awareness and promote The Scorpion King 3, the sixth film of “The Mummy” franchise.
 
The Solution:
The Challenge:
As a publisher, Umuntu Media’s revenue is sourced from advertising sales. In order to sell the media space on their portals there needs to be a considerable number of users visiting their portals. As such, each time Umuntu Media launch in a new country, they run an advertising campaign to create an audience on a Facebook page. Once the audience is large enough, the country portal is launched, and the advertising campaign is changed to drive users directly to the country portal.
 
The Challenge:
To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic &
SEGA All-Stars Racing. The hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. Due to InMobi’s extensive mobile gaming experience, Sega utilized them to help promote the launch of this marquee iOS game.
 
The Solution:
The Challenge:
Optus recently launched a number of digital life products to their customers. However, as part of the roll out, they were struggling to promote the new products and applications to their own customers in a cost effective manner.
 
 
The Solution:
The Challenge:
Optus recently launched a number of digital life products to their customers. However, as part of the product launch, they were struggling to promote the new products and applications to their own customers in a cost effective manner.
 
The Solution:
The Challenge:
As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers
in a relevant environment and educate them on the benefits of the Nokia Lumia smartphone.
 
The Solution:
The Challenge:
Tune Talk, Malaysia’s newest mobile operator, launched roaming rates up to 18x lower than competitors. In addition to Radio, Print and TV exposure, Tune Talk was able to target competitor subscribers via network targeting on InMobi.

The Solution:
The Challenge:
Lancôme, a globally recognized beauty brand, wanted to promote its latest perfume “Midnight Rose” to women, 
as well as drive attendance to the soft-launch event. Because mobile is very popular amongst this demographic, it proved to be the perfect channel.
 
The Solution:
The Challenge:
Levi’s introduced a new line of jeans, “Curve ID”, which distinguishes itself by using a new fit system based on shape, not size. Madison Communications, digital ad agency for Levi’s, leveraged InMobi’s mobile ad network to drive traffic to its mobile optimized site by specifically targeting women-related category sites (App/Mobile Web).
 
 
The Solution: