targeting

REVTRAX® RELEASES SMARTOFFERS™ TO POWER PERSONALIZED, DYNAMIC COUPONS

NEW YORK, October 29, 2013—RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.

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retail

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OtherLevels Announces Seamless Integration with Mobile Push for Amazon SNS API

OtherLevels announced today that its sophisticated mobile message marketing platform works seamlessly with the recently released Mobile Push for Amazon Simple Notification Service (SNS) API.

Marketers now have a clear transition path from traditional Push Messaging services to a much more robust OtherLevels/Amazon SNS combination, enabling a full range of segmented targeting, retargeting, and A/B testing capabilities with Push and other types of mobile messaging.

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Amazon Simple Notification Service

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OtherLevels

News Type:

Member Press Release

Audience Monetization

July 2, 2013

Data Platform Audience Monetization: Why it Fails

DSNR Media Group Selects Amobee to Scale Mobile Advertising Services Globally

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DSNR Media Group - DMG

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Member Press Release

Boungiorno

mobile

mobile advertising

targeting

Effective Mobile Marketing

mobile performance

mobile targeting

Retargeting

Beintoo, OtherLevels Want to Boost User Engagement and Retention in Mobile Apps

April 15, 2013

Beintoo, a loyalty rewards and monetization platform for Web and mobile apps, is joining forces with OtherLevels, a leader in A/B split testing and retargeting for push notification, SMS and mobile email messaging, to provide deep actionable analytics that can boost user engagement, conversions and revenues.

Beintoo partners with some of the world’s top app developers and publishers, including Halfbrick Studios, whose mega-hit games including Fruit Ninja and Jetpack Joyride have been downloaded over 500 million times.

Kidspot Case Study

Background

Multi-Channel Delivery

Retargeting

Messaging Analytics

The Mobile Messaging Opportunity

Learn how measuring the effectiveness of mobile messaging is critical to maximize mobile audience retention and engagement.

Download your free copy of The Mobile Messaging Opportunity by OtherLevels and discover three mobile measurement techniques that will help you fully unlock your mobile app’s full marketing potential:

     1. Action Analytics Measurement
     2. A/B Split Testing
     3. Message Retargeting

Insights include:

PDF(s):

Otherlevels Whitepaper FINAL.pdf

Content Tags (Deprecated):

Multi-Channel Delivery

Retargeting

Messaging Analytics

Research Type(s):

Public Research

Statistical Snapshots

InMobi Case Study – Optus Go Places Reaches #1

The Challenge:

Optus recently launched a number of digital life products to their customers. However, as part of the roll out, they were struggling to promote the new products and applications to their own customers in a cost effective manner.

The Solution: