NEW YORK, October 13, 2021 – According to research by MMA Global, the association dedicated to architecting the future of marketing for CMOs, more than 63% of companies are not satisfied with their internal data capabilities and are unsure how to prepare for the rapid changes in the ecosystem, partly because they don’t have an objective way to benchmark these capabilities in relation to where the industry is moving.
In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.
Tuesday, November 2, 2021 - 11:00am to 11:45am EDT
How to Drive Ad Success in our New Attention Economy
Whether we like it or not, we are living in the “Attention Economy” - with 90% of Americans online and most of us glued to our phones, brands must increasingly fight for user attention in a saturated marketplace. How can marketers produce effective ads to drive sales? It’s true that high-impact media formats can increase attention and brand recall, but how do we take this to the next level? And what does that look like?
The Influential Marketer and Industry Leader is One of Many Upcoming Talent and Board Additions as Part of a Broader Effort to Further Power MMA’s Mission to “Architect the Future of Marketing”
Lou Paskalis, former Senior Vice President, Customer Engagement and Media Investment at Bank of America, has joined MMA Global as President and Chief Operating Officer, reporting to CEO Greg Stuart.
Modern Marketing Leaders Compete for Prestigious Awards Honoring Innovation, Creativity and Success
New York – September 30, 2021 – Celebrating the talented teams who are leveraging the power of modern marketing to create innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2021 SMARTIES X and North America Awards.
